Note: This isn't a WSO or linked in my sig. So this thread isn't promotional.
When the product first came out it was selling for $37. It is probably still worth every penny of that, but I'm no longer offering support so I decided to drop the price to $9.97 primarily as a list builder. After all, that price point still offers great value but still only attracts serious people (and I prefer those on my list).
I kept the affiliate payment at 50% which is the same percentage payment that affiliates received when the product was $37. To be honest I never really thought about changing the affiliate payment % at all...
Now I recently received an e-mail from an affiliate marketer that read something like this...
"I have a list of over 10,000 that would love the product but at 50% it isn't worth me mailing out. I will make more money mailing out for something else. If you can make the payout 100% I will mail for you right now. Lots of people will buy and become lifetime customers"
I did change the affiliate payment - purely because the income wasn't as important from this product as building my buyers list.
But that doesn't change the fact that the mindset of this marketer was all wrong. If I hadn't agreed he would've mailed a product to his list that by his own admission, wouldn't of been as "loved" by his subscribers.
If you are that marketer or operate a similar mindset - my advice is be careful. I've noticed an uptrend in discussions on forums where people are unsubscribing from lists that they've been on for years because the marketers are mailing them promoting junk products.
Mailing for any old junk might give you a better payment today - but promoting quality products that are useful for your list will stop them from hitting that unsubscribe button!