I am co-promoting an MMA fight event in my home county. Ive explained to the owner the value of building an email list in terms of marketing the event, and he's on board for using it as a strategy.
I have my Aweber account setup already, which I use for other projects. My question is - what would be the best way to build an email list of MMA fans in the south-east of england (regional)?
Initial idea - On the event flyers, create a contest where a VIP Table can be won by answering a simple question by email or txt eg. Which UK fighter would you like to see fight at KFN?
All suggestions warmly welcomed!