List building secrets

Thanks for the tip - what about PPC? Does it make sense to direct traffic directly to affiliate site (I am thinking about cheaper stuff - 7search) or is better to direct leads to your landing page 1st (in the second case, there is of course more effort involved)?

Laser targeting prospects is the best way.

Also forget all this Bulldoodah about making offers immediately so you can tell if they are buyers.

Do you buy if the sales assistant comes up to you as soon as you enter a shop and tries to sell something to you?

Thought not!

Build a relationship and build trust forst then try to sell

When we listen to the experienced guys and gals on here, you'll get those who prefer either method. It can only come down to personal preference and your own findings. To discover what works best for you, it's very easy to run a split test. That will tell you for certain which is best.

Hope that helps

"Call me pedantic", but one can argue that the "single" opt-in term would be used just in case there's term of comparison (i.e. double opt-in), so since that has been ruled out, there's actually just confirmed and non-confirmed opt-in.

"Just sayin'..."

If that's the case, why don't you tell them the benefits of your emails? Surely you can offer more great content through a series of emails. Let's say the free report solves their problem, but why not tell them how to prevent it in the future, or what not, in the following emails? You have to give them a reason to stay on your list after they quench their thirst.

And anyway, your statement doesn't make sense if they still have to confirm the email in order to get the free report (of course, if you don't redirect them to a download page after they subscribe).

Coming back to the thread's discussion, I think that people who worry about not getting enough people to confirm their subscription don't do enough to make it happen. In this case, the "Thank You" page should be used to make them confirm the subscription, and you can go even further and tell them before hand, before they even enter their email address.

Sorry, but I'm not following you. I can't see how a list of confirmed subscribers can be more valuable than one consisting of single opt-in subscribers (or non-confirmed, if you wish), and it's a fact (and common sense) that people who ask for confirmation build smaller lists. So personal preference can't be a factor.

But what I think it boils down is how you market your subscription. If it's just "Hey, do you want updates?", then of course you'll get less people to confirm, since after all, they are free to come back whenever they want and check for updates for themselves.

On the other hand, if you market it correctly, by telling them they will have access to exclusive content, more freebies, surprises (people like that) or whatever other selling points you have, the confirmation rate should be not a big problem.

(I also think a lot of people try to obtain subscribers by "going under the radar", by not clearly stating they'll be sending emails, and try to get it by giving them the freebie.)

Later edit:
Why don't you send the link for the freebie in the first email, and don't use confirmed opt-in? That way they have to use a real email address, and you can even track the number of downloads. (Of course, you can still do that on a regular download page, but this way would be easier, at least for a layman like me.)

I think AWeber recommends this because most people give access to their freebies on the "Thank you" page, because probably this is the way most people think it should be done. I don't think they'll have a problem if the majority of people would send them the download link in the email, but that's just my personal hunch.

My experience, over the years, with large numbers of single-opt-in and confirmed opt-in lists, is totally different from this, Arina. There are all sorts of reasons other than "not being interested" which prevent some people from confirming their opt-in.

Do you have any personal data to back that up?

I value my list members by their willingness to take action. Their responsiveness to me. I have not noticed opt in preference affecting that.

Some will point out people who use fake addresses to get your product but .. if you let them outsmart you ...

Just deliver the product or link to the product via email. If they give a fake address ... no cookies.

Good point and well put. So do you get many complaints then using single optin?

This is just a personal preference and I am not saying this is the right or best
way to go about it, but I always use confirmed opt in.

Are there problems with it? Sure, not the least of which is the person doesn't
get the confirmation email. And with some email services, this happens a lot.

What I don't like about unconfirmed opt in is the following:

1. The prospect can put junk in the opt in box, get your free report, and you
don't actually gain a "real" subscriber as the address is totally undeliverable.

2. They could put a real email in the box that ISN'T their own. Then, some
unsuspecting person gets your email, reports it as spam, which it actually IS
because they never agreed to receiving anything from you, and then your AR
service cancels your account if you get enough of these. With confirmed opt
in, if there IS a complaint, at least you can go to your AR service and say,
"Look, this is the email I sent, this is my opt in page, explicitly pointing out
what they're getting, and this is the option for confirmation on my list, being
one of confirmed opt in."

Doing THAT, you have less of a chance of getting your account closed than
if you used unconfirmed opt in. Aweber themselves strongly suggests using
confirmed opt in.

For me, the risks of unconfirmed, not to mention all the junk you get,
outweigh the problem of confirmation emails not being delivered.

Again, there is no right or wrong. This is just my personal preference and
the reasons why I build my lists in this manner.

Do as you best see fit.

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