Exit pop-up discounts! lol

28 replies
This is kind of funny.

These days when i check new programs in my email. I almost always can predict the exit pop up to get a discount.

What's funny is that most of these sites reduce prices like crazy. For example this here here> easycashcode.com gives the ebook at third attempt of exit for FREE!

From $47 -------------------- $27 ----------- $9 ------------>>FREE! :


Do you also predict these exit pop-ups? Are you using such offers on ur sales page? I would suggest not using them in this way. It's better to get the person on the list first and then give some information for free and discount later on.

Putting everything right there becomes too predictable and also loses credibility a tad bit (at least to me)

Your Thoughts?
#discounts #exit #lol #popup
  • Profile picture of the author DaCato
    You see them a lot because they work.

    I've personally used them on checkout pages with great success.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by DaCato View Post

      You see them a lot because they work.
      I think, far more often, you see them a lot because vendors think "Well, everyone wouldn't be using them so much if they didn't work, would they?"

      I think of them as more or less a self-fulfilling prophecy that very few people adequately test.

      Many customers tell me that when they see one, they immediately think the vendor was initially trying to con them by selling it to them at a higher price than the "real price" (which is how a lot of people view the "discount price"). Not quite how you want potential customers feeling about you, when you're trying to sell them something!

      I know it sounds a stretch to believe, but I'm honestly convinced that some vendors even tell themselves, when people buy through these things, that those are "extra sales they wouldn't otherwise have made, because this traffic was leaving the page".

      It really doesn't occur to everyone that a proportion of that traffic would have come back and paid the full price, because not many people buy at their first visit to a sales page anyway. Some people imagine they're "successful" just because people buy through them, without ever really working out how much they're losing, overall, by using them.

      As an affiliate, I won't normally send my traffic to them, anyway. And certainly not without first telling them to check the exit pop-up price(s). I wouldn't feel honest.
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      • Profile picture of the author Jeffery
        Originally Posted by Alexa Smith View Post

        I think, far more often, you see them a lot because vendors think "Well, everyone wouldn't be using them so much if they didn't work, would they?"

        I think of them as more or less a self-fulfilling prophecy that very few people adequately test.

        Many customers tell me that when they see one, they immediately think the vendor was initially trying to con them by selling it to them at a higher price than the "real price" (which is how a lot of people view the "discount price"). Not quite how you want potential customers feeling about you, when you're trying to sell them something!

        I know it sounds a stretch to believe, but I'm honestly convinced that some vendors even tell themselves, when people buy through these things, that those are "extra sales they wouldn't otherwise have made, because this traffic was leaving the page".

        It really doesn't occur to everyone that a proportion of that traffic would have come back and paid the full price, because not many people buy at their first visit to a sales page anyway. Some people imagine they're "successful" just because people buy through them, without ever really working out how much they're losing, overall, by using them.

        As an affiliate, I won't normally send my traffic to them, anyway. And certainly not without first telling them to check the exit pop-up price(s). I wouldn't feel honest.
        ^ This ^

        Also, some marketers create the funnel for the sole purpose of building a list rather it be an honest list or a dishonest list.

        My sites do not have the funnel, but I do offer a short version of the ebook on the sales page for people to get an honest idea of the ebook. It works really well in terms of repeat traffic since as you said some people will not buy on the first visit. The short version does not require an opt-in.

        The short version also includes the opportunity to join the affiliate program, if one exists for the ebook, wherein the visitor may at a later date become an affiliate and also include their affiliate links and giveaway the short version on their websites.

        Its really about being upfront and honest to visitors and customers and putting everything into their hands with full transparency about the marketing methods and how they too can "earn while they learn" if that is what they want to do.

        I tell people this.. I would rather have one active affiliate bring me a sale everyday instead of one visitor a day opting in for a freebie that may never return to my site.

        Jeffery 100% :-)
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  • Profile picture of the author Lucian Lada
    Jesus Christ, that's not a sales page, that's a low-budget thriller/drama movie.
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  • Profile picture of the author Tim3
    Top-drawer marketing tactic or desperation?

    We all know it works, but I'll stick with latter.

    JaRyCu has nailed it "my price is my price and that's it."

    Having said that the crafty blighters sometimes leave bits out of the discounted versions
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  • Profile picture of the author contentwriting360
    Banned
    From $47 -------------------- $27 ----------- $9 ------------>>FREE! :
    I've seen this a lot on a different pricing scale. It's so funny, indeed.
    But just like what Jason said, for us, it's either a done deal or 'Okay, we can call it a day. Bye!'
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    • Profile picture of the author TheArticlePros
      [DELETED]
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      • Profile picture of the author contentwriting360
        Banned
        Originally Posted by JaRyCu View Post

        Thanks guys! I'm not giving out 'thanks' today though...the WF is being really stingy in releasing any to me for some reason. I wonder if Allen changed a setting...

        -- j
        Off topic, but I'm just curious. Are we limited for the number of 'thanks' we can give, at least, on a daily basis?
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by contentwriting360 View Post

          Off topic, but I'm just curious. Are we limited for the number of 'thanks' we can give, at least, on a daily basis?
          20 in any "rolling" 24-hour period, I think.
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  • Profile picture of the author Paul Gram
    I think exit pop discounts are a very bad idea and I don't believe they work that well.

    Not a good idea to train people to click off of your site.
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  • Profile picture of the author Lucian Lada
    What's even funnier is that this vendor uses cheap/overly used marketing tactics on its affiliates! If you scroll down the page, and click the "Affiliates make money" link, you'll be greeted by a presentation page that has the format of a sales page (with all the "From", "Re:" fields set in place) and of course, the date, which coincidentally, is the current date.

    Of course, this clashes with his "not opening my laptop for the last 6 days" statement and other claims he makes, but I wonder just how mentally challenged this vendor thinks prospects and affiliates are?
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  • Profile picture of the author yukon
    Banned
    Anyone that has those pop-ups is desperate & it shows.

    The funniest pop-up I've ever seen was reduced from something like $50 down to less than $10 with multiple pop-ups, lol, what a loser.

    You just know If they do such a drastic price reduction the product blows, even the seller doesn't think it's worth the original price, it's not like it has an expiration date.
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    • Profile picture of the author Derek S
      Originally Posted by Alexa Smith View Post

      I think, far more often, you see them a lot because vendors think "Well, everyone wouldn't be using them so much if they didn't work, would they?"
      Normally for any marketing campaign you find that a vendor is paying for traffic and using a sales trigger like this you can assume it is not hurting their sales. Then the smart thing to do would be to obviously try it out with your sales letter.

      Sure some might not do an actual split test to measure its effectiveness - Even still, I think they would easily be able to see if it was hurting their overall sales.


      Originally Posted by yukon View Post

      Anyone that has those pop-ups is desperate & it shows.
      Your opinion to me is a lot like dropping a dollar on the ground and being too proud to pick it up... Its money you really are leaving on the table (or in my metaphor, the ground)

      Funny this topic came up as just yesterday I installed Exit Splash on my sales page! Now I dont agree with offering the price drops on exit but I do however think offering a 14 day trial is smart.

      I was shocked by how my full price sales remained consistent but more people took me up on the trial offer that I thought would!

      These are people who will be full priced customers in 14 days... I am able to close more sales from a single visit to the site and more importantly, their email has now been automatically added to a buyers list.

      Not to mention that these additional customers are now placed in front of my 1 click upsells and downsells.

      Just like anything in marketing, leave your opinions at the door. Odds are if everyone is doing something like this, there is something too it. Only way to know for sure is to test it out and hope it adds to your bottom line!
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      --- Work Smart... Not Hard ---

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      • Profile picture of the author Lucian Lada
        Originally Posted by Derek S View Post

        These are people who will be full priced customers in 14 days... I am able to close more sales from a single visit to the site and more importantly, their email has now been automatically added to a buyers list.

        Not to mention that these additional customers are now placed in front of my 1 click upsells and downsells.
        Why would you put them on your buyers list since they didn't buy? And why would you assume they'll be buyers in 14 days? It doesn't make much sense, if you think about it. First, they didn't whip out their credit cards and paid for anything, so technically, they are still freebie seekers, and second, they can cancel that free trial at any time. (Or at least I hope!)


        Originally Posted by Derek S View Post

        Just like anything in marketing, leave your opinions at the door. Odds are if everyone is doing something like this, there is something too it.
        Derek, look around in here, most people aren't making more money than a Chinese Foxconn worker, and what they all have in common is, well, they use common techniques that everyone thinks they work. These techniques spread into this community faster than plague, and prospects can sense them from a post office. (And it seems the antidote is in limited supply - I'm just glad I managed to get a shot for myself.)
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        • Profile picture of the author Derek S
          Originally Posted by Lucian Lada View Post

          Why would you put them on your buyers list since they didn't buy? And why would you assume they'll be buyers in 14 days?
          I charge a $4.95 "processing fee" for the 14 day trial and their creditcard is re-billed for the remainder automatically after 14 days. Plus my product is solid so I know 98% of the people who take me up on the trial remain customers.


          Originally Posted by Lucian Lada View Post

          Derek, look around in here, most people aren't making more money than a Chinese Foxconn worker, and what they all have in common is, well, they use common techniques that everyone thinks they work. These techniques spread into this community faster than plague, and prospects can sense them from a post office. (And it seems the antidote is in limited supply - I'm just glad I managed to get a shot for myself.)
          See maybe I'm one of the few on this forum that never market to marketers. I get to use techniques everyday that have been used to death in the MMO community but my market has no clue they exist.

          The #1 thing that 99% of warriors not making money here have in common, is the inability to write effective sales copy. If you cant write copy that converts cold traffic at least 2% - Dont expect that the copy on your exit page will convert any better - Even if you give the product away for free.

          Is this forum not all about making money Lucian? Heck right under the forum category it says "Where We Talk About Making Money" keyword being making
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          • Profile picture of the author priyankeshu
            I think exit-popups are a great way to build a list.

            But these type of sales pages are a perfect over-use of the whole thing.

            What's more. It has become a LOT more predictable on most sales sites these days.

            I am sharing my opinion as a buyer. I always click on close button before buying anything. And a blatant exit pop up discount does kind of influence my impression of the product.

            I think the problem with exit-pop ups is that it is more like push and not exactly selling.

            If i was selling something. I would rather use it to capture email and give a part of the product for free. And later on educate the buyer to buy the full product with a decent discount.

            Some seasonal offers sounds legitimate. But if a product's price falls to more than 60% within seconds. then using exit-pop strategies it just kindda give impression of a road side shop where the shop-keeper offers a lower price when you start walking away.

            my .002 cents!
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            • Profile picture of the author Alexa Smith
              Banned
              Originally Posted by priyankeshu View Post

              I think exit-popups are a great way to build a list.
              Please excuse such a strongly dissenting voice, but I think they're a dreadful way to build a list. Although people opt in to them, they can still cost you money, because they can also alienate and drive away the people who would otherwise have returned to the site and become your best customers (and those often really are the ones who don't opt in the first time - there are reasons for that!).

              People who don't split-test them adequately tend to like them, because they assume that other people wouldn't be using them so widely if they didn't "work", and because they notice people opting in to them and convince themselves (with "logic" just as faulty as in the example I mentioned above) that "those were people who leaving anyway, so I got something extra". :p :rolleyes:

              People who split-test them and monitor the results simply according to the number of people who opt in (rather than according to the long-term income they derive from the list built) also tend to like them, typically because they imagine that a bigger list is necessarily going to equate to a bigger income (a hugely mistaken assumption, as I know from much of my own split-testing).

              Originally Posted by priyankeshu View Post

              I am sharing my opinion as a buyer.
              I'm sharing mine as a marketer.

              As a buyer/reader/visitor, I don't mind exit opt-in pop-ups at all. As a marketer, I probably wouldn't touch one.
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          • Profile picture of the author Lucian Lada
            Originally Posted by Derek S View Post

            I charge a $4.95 "processing fee" for the 14 day trial and their creditcard is re-billed for the remainder automatically after 14 days. Plus my product is solid so I know 98% of the people who take me up on the trial remain customers.
            That's something different. I was under the impression that you offer them a free trial.


            Originally Posted by Derek S View Post

            Is this forum not all about making money Lucian? Heck right under the forum category it says "Where We Talk About Making Money" keyword being making
            Making money does not equal tricking people into buying stuff, which is what most people do with overhyped sales letters, false scarcity claims, false time constraint claims, inflated perceived bonus values, etc.

            There's not a single problem with making money online if you provide value for the money and you're honest, but when you cross the line and tell people that you'll only sell 100 copies while you're already selling the product for a few years, you're a charlatan, no matter what "IM gurus" tell you.

            I have no problem with persuasion techniques, but I do have lots of them with tricking techniques, which is what a lot of people advice, even here on WF.

            And to correlate that with the thread's initial discussion, artifices such as offering a discount when the prospect wants to leave is a trick, not a persuasion technique.
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      • Profile picture of the author yukon
        Banned
        Originally Posted by Derek S View Post

        Your opinion to me is a lot like dropping a dollar on the ground and being too proud to pick it up... Its money you really are leaving on the table (or in my metaphor, the ground)

        Funny this topic came up as just yesterday I installed Exit Splash on my sales page! Now I dont agree with offering the price drops on exit but I do however think offering a 14 day trial is smart.

        I was shocked by how my full price sales remained consistent but more people took me up on the trial offer that I thought would!

        These are people who will be full priced customers in 14 days... I am able to close more sales from a single visit to the site and more importantly, their email has now been automatically added to a buyers list.

        Not to mention that these additional customers are now placed in front of my 1 click upsells and downsells.

        Just like anything in marketing, leave your opinions at the door. Odds are if everyone is doing something like this, there is something too it. Only way to know for sure is to test it out and hope it adds to your bottom line!



        1. Your on a forum & don't expect opinions.
        2. Your on a forum giving an opinion.

        What's funny is, you said the exact same thing I said. So as long as your saying no pop-up price reductions, it's ok.

        Hilarious!
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  • I personally think that discounts on exit pop ups are retarded. There are far more efficient offers to drop on an exit pop up.
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  • Profile picture of the author Josh Monroe
    Exit pop-ups are funny. Marketers use them because they 'think' they work when really the first thing most people do is refresh the page to see what discount is being offered.

    So yeah, they work- but most of the time it's just people seeing what (if any) discount there is.
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  • Profile picture of the author GarrieWilson
    I've never tested exit offers BUT they may work great on new people and markets outside of MMO. I just don't like the lower price offers so I don't use them.

    Remember, we see tricks all the time so most of them don't work on us.

    Garrie
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  • Profile picture of the author Randall Magwood
    That's crazy the dude gives it away for free after the 3rd time lol... lucky day i'd say.
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  • Profile picture of the author Janice Stacy
    Originally Posted by priyankeshu View Post

    What's funny is that most of these sites reduce prices like crazy. For example this here here> easycashcode.com gives the ebook at third attempt of exit for FREE!

    From $47 -------------------- $27 ----------- $9 ------------>>FREE! :
    Just imagine, how much the person will be fooled who will be buying the product from the very first page while he could get it for free.
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  • Profile picture of the author Mr. Ken Russell
    I think the thought is.. why waste a click? The example you just gave out is a bit ridiculous though.. There's over a dozen exit pop ups and when you get to the last one, it brings you back to the sales page. Haha wow.
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  • Profile picture of the author GarrieWilson
    Has anyone posting every tested on-exit pop-ups and willing to share the stats? How the testing was done, what was offered (niche), ect?

    -g
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    • Profile picture of the author brentb
      Originally Posted by GarrieWilson View Post

      Has anyone posting every tested on-exit pop-ups and willing to share the stats? How the testing was done, what was offered (niche), ect?

      -g
      Can't share all the details but I will tell you it is not for an ebook or course and not in the BizOp/Make Money/IM niche.

      Landing pages were run on split test (50% went to one page/50% went to the other) This was tracked for 2 weeks and aprox. 3000 conversions total.

      Landing Page with no exit pop up: 17%
      Landing page with exit pop up: 22%

      Funny thing was that there were increased standard price conversions and the discounted conversions, probably because they needed to redeem the discount after the process and forgot about it. Only like 1.5% aprox were discount conversions and there were no complaints.

      Also, users were tested for rebill rates and 90 day ROI on multiple conversion points with no significant changes to quality between either page.

      Overall, more profit, more users. WIN!!!!
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  • Profile picture of the author GarrieWilson
    Landing Page with no exit pop up: 17%
    Landing page with exit pop up: 22%
    Thanks for posting your stats instead of assumptions and opinions.

    I more than likely wont add them to my sites but only because I'm lazy.

    -g
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    • Profile picture of the author brentb
      I try to think about things logically. If you break it down, it usually makes sense.

      If someone is leaving your sales page, providing we assume the amount of people who favorite your sales lander are insignificant, the exit pop up will have its own conversion rate. All exit traffic will not convert without an exit pop up, all attempted exit traffic that converts with the introduction of an exit pop up is additional conversions you would not have had.

      Even if we remove the assumption I had in the beginning, where we assume people do not favorite your page, we then need to ask if the amount of people who favorite your landing page and really are going to come back and convert, now convert for a lower dollar figure, will that loss in revenue exceed the amount gained from introducing the exit pop up.

      Its almost impossible for an exit pop up to hurt your page, period, unless its programmed badly or such a huge discount everyone shares it on Warrior forum to get your ebook for free (like in the original example). Or if you are getting tons of return conversions on your SEO traffic page.

      If you are worried about annoying people, you are only annoying people who never were going to convert in the first place or at least not from following the pathway. So you still aren't hurting your conversions. You could put "I HATE YOU, DONT BUY MY PRODUCT ITS TERRIBLE!" in an exit popup and your path conversions shouldn't change in theory (obviously you would offend discount seekers and the word would be out about you but you get the idea...) With the types of offers I run and pages I control or manage, I have yet to see anything with over 1% returning conversions, so there isn't need to take it into account. If you have high returning conversions then you need to consider lost revenue for those people.

      I almost always put an exit pop up on every page, every time. I do not always offer discounts or better offers, sometimes I just list out different features/benefits or take a different angle on the sales pitch, usually increases conversions an extra 1-5% anyways!!!!
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