Am I Doing Something Wrong?

33 replies
Ok I was checking my Clickbank Account to see how I was doing and I see I have about 180 hops for a product that supposedly converts pretty well but not on sale. (Granted a few of those are me testing my own links, probably no more than 10-20 times) Am I doing something wrong? Is this normal?
#wrong
  • Profile picture of the author Mindstorms
    • If direct link, what kind of traffic? Is it target?
    • If not direct link, how's your pre-sell? How do your prospect feel when they arrive at the sales page?
    Mike
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  • Profile picture of the author MrDay
    I'm guessing this is from paid traffic?

    I'd say it's pretty normal.

    I always aim at getting a conversion every 100 hops, but that's just me.

    There's way to many variables that you aren't telling us for me to go into any more details about your situation.

    cheers
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  • Profile picture of the author Silentkiller1
    It totally depends on the traffic source and the product. Testing a bit can help.
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  • Profile picture of the author Blackman75
    It's basically an EMD or Sniper type of site. I think I did a pretty good job of preselling. Not paid traffic. How can I tell the source of the traffic? I am not sure if its coming from my just my website or the YouTube video associated with it.
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    • Profile picture of the author anpharmd09
      Originally Posted by Blackman75 View Post

      It's basically an EMD or Sniper type of site. I think I did a pretty good job of preselling. Not paid traffic. How can I tell the source of the traffic? I am not sure if its coming from my just my website or the YouTube video associated with it.
      Yeah testing and tracking is key. You can use google analytics on your website to see where your visitors are coming from if you aren't already.

      It's hard to say where you're missing the boat without seeing your video review, and presell page.
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      • Profile picture of the author Blackman75
        Originally Posted by anpharmd09 View Post

        Yeah testing and tracking is key. You can use google analytics on your website to see where your visitors are coming from if you aren't already.

        It's hard to say where you're missing the boat without seeing your video review, and presell page.
        Mind if I PM them to you for a peek?
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  • Profile picture of the author dylan4f
    totally depends on how targeted traffic is..
    If the traffic is targeted, then either main sales letter sucks, or your presell page is not good enough
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    • Profile picture of the author Blackman75
      Originally Posted by dylan4f View Post

      totally depends on how targeted traffic is..
      If the traffic is targeted, then either main sales letter sucks, or your presell page is not good enough
      At this point I am not sure how targeted the traffic is. I am on like page 244 of Google so I am guessing maybe not to many people reading my presell. Perhaps its mostly coming from my YouTube vid, which is basically a video review.
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      • Profile picture of the author dylan4f
        Originally Posted by Blackman75 View Post

        At this point I am not sure how targeted the traffic is. I am on like page 244 of Google so I am guessing maybe not to many people reading my presell. Perhaps its mostly coming from my YouTube vid, which is basically a video review.
        ok..I understand..then you should definitelly use some tracking here, to know your stats, and to know on what to focus on.. you can use for example clixtrac dot com or some other tracking service..
        When you know your traffic stats and from where you are getting traffic and conversions, then you'll know where to put more effort i order to make more money..
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        • Profile picture of the author Blackman75
          Originally Posted by dylan4f View Post

          ok..I understand..then you should definitelly use some tracking here, to know your stats, and to know on what to focus on.. you can use for example clixtrac dot com or some other tracking service..
          When you know your traffic stats and from where you are getting traffic and conversions, then you'll know where to put more effort i order to make more money..
          Is that a paid site? Well let me go check it out.
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        • Profile picture of the author Blackman75
          Originally Posted by dylan4f View Post

          ok..I understand..then you should definitelly use some tracking here, to know your stats, and to know on what to focus on.. you can use for example clixtrac dot com or some other tracking service..
          When you know your traffic stats and from where you are getting traffic and conversions, then you'll know where to put more effort i order to make more money..
          Well I am using Pretty Link in Wordpress. That does show me how many clicks each link gets. Let me check that.
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      • Profile picture of the author Mindstorms
        Can't get away from testing and tracking:
        • Traffic
        • Conversion
        These axioms are so true it never gets old... learned them back when Ken McCarthy held the system seminar.


        Mike
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        • Profile picture of the author Blackman75
          Originally Posted by Mindstorms View Post

          Can't get away from testing and tracking:
          • Traffic
          • Conversion
          These axioms are so true it never gets old... learned them back when Ken McCarthy held the system seminar.


          Mike
          Waht are the best methods of testing and tracking.
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  • Profile picture of the author Blackman75
    Yeah seems like a lot of it might have come from the YouTube video review which is there more to help my site rank if anything. I might get a few sales from it eventually. Looks like 50 of the hops were on the 3rd and 102 yesterday and on both of those days I had a surge in YouTube views. Maybe once the video levels out it will send less hops through and when it does sales from them will be more consistent.
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  • Profile picture of the author Blackman75
    No not from YouTube and according to Pretty Links I should have even MORE hops. Can't figure this one out. I outsourced some social bookmarking. I wonder if they are clicking and thinking it is somehow helping me?
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  • Profile picture of the author Blackman75
    Or could bad bots be clicking them?
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  • Profile picture of the author Blackman75
    Nope I am almost sure its the social bookmarking. The spikes are exactly on the days those hit. So that must mean that since it is not targeted people are just clicking and leaving and maybe they think it helps for some reason.
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  • Profile picture of the author RedShifted
    Youtube video? That sounds targeted enough to me. If the titles have the product names which I'm assuming they do.

    Aside from that, I would say maybe the content is the problem, aka how you're doing the reviews. Reviews are a very delicate thing imo. They need to look as legitimate as possible and there are some subtle ways you can lead people with NLP. Like embeded commands and what not. Misdirecting people with criticisms that actually build value. I don't know, but with 180 hops I'd definitely expect a sale by now. Thats just me. How bias does the review look?
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  • Profile picture of the author David Braybrooke
    Maybe the market is saturated with this product? Some of the most popular Clickbank items with the healthiest gravity levels can be difficult to move! Investigate how your opposition is selling the product then pitch better than what they are. Use "buying" keywords. Look for [Exact] matches.
    EMD's can have a downside of their own so it may pay to research further here too. As a last resort, change to a different product. Perhaps you are not personally connecting with your promoted choice on some level and people are responding to this? It helps to have complete faith in whatever it is you are selling. Be genuinely passionate about it even. Sincere enthusiasm over quality products sells! Period.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Blackman75 View Post

    I have about 180 hops for a product that supposedly converts pretty well but not on sale.
    180 hops is far too small a number to judge your conversion-rate, let alone to start attributing possible reasons for it. No sale in 180 hops is a possible result for conversion rates of 0.5%, 1.5% and even 2.5%. This is why you need at least 1,000 hops before you can start judging.

    Is this presold subscriber traffic, SEO traffic, or something else?
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  • Profile picture of the author Blackman75
    @ Redshifted. I think you are right reviews are delicate and but I believe I followed your suggestions and made it look unbiased.

    @ David Braybrooke It may be saturated and I am trying to do a soft sell but your suggestions are good.

    @Alexa Smith I think you hit the nail on the head. Especially considering I noticed that out of the 180 about 150 of that was on the days that I had outsourced social bookmarking campaigns and I think because I outsourced I was getting a lot of non-targeted traffic from those. Now that those campaigns are out of the way I think I just need to wait till I get to page 1, if I ever make it, and then after about 1000 hops or so I will have a better idea of how I am converting.

    Thanks everyone.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Blackman75 View Post

      @Alexa Smith I think you hit the nail on the head. Especially considering I noticed that out of the 180 about 150 of that was on the days that I had outsourced social bookmarking campaigns and I think because I outsourced I was getting a lot of non-targeted traffic from those. Now that those campaigns are out of the way I think I just need to wait till I get to page 1, if I ever make it, and then after about 1000 hops or so I will have a better idea of how I am converting.
      Ok ... but if you're talking about SEO traffic comprising people that you haven't opted in and to whom you haven't pre-sold effectively, you may also have 0 sales after 1,800 hops, too. ClickBank products don't typically sell that way - and there are reasons for that. In which case, I strongly suspect that the answer to your original question (in the title) is "yes". Sorry.

      This may help: http://www.warriorforum.com/main-int...ml#post7110523
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      • Profile picture of the author Blackman75
        Originally Posted by Alexa Smith View Post

        Ok ... but if you're talking about SEO traffic comprising people that you haven't opted in and to whom you haven't pre-sold effectively, you may also have 0 sales after 1,800 hops, too. ClickBank products don't typically sell that way - and there are reasons for that. In which case, I strongly suspect that the answer to your original question (in the title) is "yes". Sorry.

        This may help: http://www.warriorforum.com/main-int...ml#post7110523
        I definitely pre-sell (I hope properly Google Sniper method, not strictly that program but George is big on pre-selling, I know he is a bad word on the forums these days. LOL)

        This is for people searching for that EMD so I hope that kind of counts as opting in. Its not opt in as in a list directed at targeted customers etc. Anyway they are searching for my keyword and should lead them to my site once I rank higher on Google.

        More than willing to PM you my site and the video (both use the above methods) and see what you think. It's up to you.
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by Blackman75 View Post

          This is for people searching for that EMD so I hope that kind of counts as opting in.
          No - it just doesn't - at all. (Why would it?).

          The fact they're "searching for a specific term/EMD" doesn't even begin in any way to substitute for any of the reasons we all need them to opt in.

          Originally Posted by Blackman75 View Post

          More than willing to PM you my site and the video (both use the above methods) and see what you think. It's up to you.
          Happy to look at and comment on the site - you're welcome. (Not the video, with apologies ).

          But the day you start building a list will perhaps be the day you start earning something, and won't need to start threads headed "Am I doing something wrong?"

          List building is essential, in my opinion. And that's the opinion of others making a living from ClickBank, too. There are a few hundred threads in this forum with titles like "What's The One Thing You'd Do Differently If You Were Starting Again Tomorrow?". Take a look through a small sample of them. Seriously - it's one of the most helpful things you can do. You'll find that one of the things they all have in common is that they're full of replies from long-established, successful Warriors all of whom give the same answer: the thing they'd do differently, with what they know now but didn't know when they started, is "start to build a list on day 1". There are reasons for that. I understand (from your question) that you don't have a list. If you want to earn money from promoting ClickBank products, I advise you to start building one tomorrow. Most people who try to earn a living by promoting ClickBank products don't succeed. This is simply factual. To stack the deck totally against yourself by not building a list, and still succeed, really is going to be terribly difficult. I wouldn't be able to do it, and respectfully, I don't think you will, either.
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          • Profile picture of the author Blackman75
            @ Alexa - Building a list is totally, well, on the list. This is why I am here to minimize my mistakes. I am researching list building among a few other things in this whole trial and error thing.

            Perhaps I misunderstood what you meant by opting in. Maybe you could explain what exactly that means. I am a total noob.

            I will PM you my site. The vid is also embeded, you can watch or not watch. I would appreciate your input on it if you do choose to watch, even better if you can check out what I did description wise and otherwise on the actual YouTube page. Whatever input you are willing to give I appreciate.
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            • Profile picture of the author Blackman75
              Also for building a list what would you suggest? Squeeze page?
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              • Profile picture of the author Alexa Smith
                Banned
                Originally Posted by Blackman75 View Post

                Also for building a list what would you suggest? Squeeze page?
                Have replied mostly by p.m.

                Squeeze page or a prominently incentivized opt-in on a "content site" of the kind you have.

                Either can work well.

                Sosme thoughts here:
                Why Use Just A Squeeze Page?
                --- Website with content vs Squeeze page. Which one is the best? ---
                What are the essential things to know about list building?
                Website or squeeze page
                Squeeze Page on Landing Page a Turn Off?

                Whenever I've split-tested this, (which I've done in each of 4 niches over a 6-month period) I've built bigger lists with squeeze pages, but earned less money from them, so I don't actually use squeeze pages, myself. But this is partly about traffic demographics. I'm not in your niche, and I don't use SEO traffic (much). So your situation is different from mine. But I'm pretty much convinced that you're not often going to sell that product to that traffic without opting them in, however you opt them in. :p
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                • Profile picture of the author Blackman75
                  Originally Posted by Alexa Smith View Post

                  Have replied mostly by p.m.

                  Squeeze page or a prominently incentivized opt-in on a "content site" of the kind you have.

                  Either can work well.

                  Sosme thoughts here:
                  Why Use Just A Squeeze Page?
                  --- Website with content vs Squeeze page. Which one is the best? ---
                  What are the essential things to know about list building?
                  Website or squeeze page
                  Squeeze Page on Landing Page a Turn Off?

                  Whenever I've split-tested this, (which I've done in each of 4 niches over a 6-month period) I've built bigger lists with squeeze pages, but earned less money from them, so I don't actually use squeeze pages, myself. But this is partly about traffic demographics. I'm not in your niche, and I don't use SEO traffic (much). So your situation is different from mine. But I'm pretty much convinced that you're not often going to sell that product to that traffic without opting them in, however you opt them in. :p
                  Thanks Alexa. So by opt in you mean getting them to enter some info so you can add them to your list and even if they don't buy now you can email them later. Right?
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                  • Profile picture of the author Lloyd Buchinski
                    Originally Posted by Blackman75 View Post

                    Nope I am almost sure its the social bookmarking.
                    Social bookmarking tends to be the worst traffic. It is people looking for free entertainment. If they see an ad, they think of it as spam. It is the opposite of people finding your site by searching a buyer's keyword.

                    Another problem is if you don't happen to make the price clear on your page. Sometimes I've had to click through to the buy page just to find out the price. Usually it is on a product that I'm not interested in buying.
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                  • Profile picture of the author Alexa Smith
                    Banned
                    Originally Posted by Blackman75 View Post

                    Thanks Alexa. So by opt in you mean getting them to enter some info so you can add them to your list and even if they don't buy now you can email them later. Right?
                    Yes, I give them some kind of "free report"/"free e-book"/"free whatever" (it's only a small PDF but - importantly - it's tailor-made for the purpose and it does everything described of it in this post) as the incentive to put their email address in the little box and click the button to submit it, and they know that they'll get a free email series from me as well (and it's essential to tell them that clearly before they sign up, otherwise some of them won't open the subsequent emails!).

                    It means I can effectively sell to them without hurrying them (hurrying people loses most of them), and that I can sell other products to them, too, and keep them coming back to my website in future, and all the things that represent "most of the money" in affiliate marketing.
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  • Profile picture of the author Sarevok
    It depends where the traffic is.

    I recently took down some of my blogs. (They were getting thousands of uniques per week).

    I redirected the URL to a clickbank offer, so now I'm getting thousands of clicks.

    As you can imagine, the offers are converting quite horribly.

    The number one thing to consider about traffic is how well targeted is it?

    Also, if they are presold, conversions are much better. If it's 100% random (like my redirect scripts) you can imagine the poor earning per click.
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    • Profile picture of the author Blackman75
      Originally Posted by Sarevok View Post

      It depends where the traffic is.

      I recently took down some of my blogs. (They were getting thousands of uniques per week).

      I redirected the URL to a clickbank offer, so now I'm getting thousands of clicks.

      As you can imagine, the offers are converting quite horribly.

      The number one thing to consider about traffic is how well targeted is it?

      Also, if they are presold, conversions are much better. If it's 100% random (like my redirect scripts) you can imagine the poor earning per click.
      That is what I am imagining happened because of the 2 social bookmarking campaigns I outsourced. One for my site and the other for the YouTube vid.
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  • Profile picture of the author Randall Magwood
    I would wait till you get 500 hops to make a precise decision.
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