How Does Conversion Rates Impact Campaign Profitability?

2 replies
There's Two Ways to Increase the Profitability of Squeeze Pages and Websites/Blogs:

1. Pay for more traffic and hope the laws of statistics hold true because conversion rates won't change.

Paid Traffic Methods:
- PPC (Facebook ads, Google Adwords, Promoted Tweets, etc)
- Solo Ads
- Banner Ads

2. Optimize to increase the conversion rate of the current traffic. (A/B Split Test or Multivariate Testing)

- Google Website Optimizer
- Optimizely
- Visual Website Optimizer


Ultimately, there's no "best" option. You either spent money for traffic (saving time) or you spend time testing (saving money). Or both. The choice is yours.

Be informed.
#campaign #conversion #impact #profitability #rates
  • Profile picture of the author himanuzo
    Average of conversion rate on the internet is about 0,5 - 1%. This is normal for both free and paid traffic sources.
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  • Profile picture of the author grumpyjacksa
    You optimize first - then you throw more money at it.

    otherwise you are losing money you could have had
    Ex-ghostwriter now writing exclusive PLR ebooks - Limited PLR Club
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