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How Does Conversion Rates Impact Campaign Profitability?

by MarketingMinded
2 replies
There's Two Ways to Increase the Profitability of Squeeze Pages and Websites/Blogs:

1. Pay for more traffic and hope the laws of statistics hold true because conversion rates won't change.

Paid Traffic Methods:
- PPC (Facebook ads, Google Adwords, Promoted Tweets, etc)
- Solo Ads
- Banner Ads

2. Optimize to increase the conversion rate of the current traffic. (A/B Split Test or Multivariate Testing)

Tools/Services:
- Google Website Optimizer
- Optimizely
- Visual Website Optimizer

.

Ultimately, there's no "best" option. You either spent money for traffic (saving time) or you spend time testing (saving money). Or both. The choice is yours.

Be informed.
#campaign #conversion #impact #profitability #rates
  • Profile picture of the author himanuzo
    Average of conversion rate on the internet is about 0,5 - 1%. This is normal for both free and paid traffic sources.
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  • Profile picture of the author grumpyjacksa
    You optimize first - then you throw more money at it.

    otherwise you are losing money you could have had
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    Ex-ghostwriter now writing exclusive PLR ebooks - Limited PLR Club
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