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Serious Marketing Question!

by StewartJ
14 replies
What sites do African-American & Hispanic women; which children & no college degree hang out at? (BESIDES FACEBOOK!)

Nope I am not looking for a date lol.. just doing some research

Any ideas?
#marketing #question #serious
  • Profile picture of the author David Braybrooke
    BlackPlanet.com — Black Women, Men Meet to Chat, Discuss, Engage is a very well-known website for African Americans.

    Hispanic Professionals Meetup Groups - Hispanic Professionals Meetups No official degree required as far as I know.
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  • Profile picture of the author stan22
    Well, you've partly answered yourself - dating.
    latinopeoplemeet.com and POF, with the latter enabling you to look into that particular category in more detail, providing you have advertising account with them.
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    • Profile picture of the author StewartJ
      Originally Posted by stan22 View Post

      Well, you've partly answered yourself - dating.
      latinopeoplemeet.com and POF, with the latter enabling you to look into that particular category in more detail, providing you have advertising account with them.
      True... those sites sorta fit the bill ... thanks for mentioning latinopeoplemeet.com .. their demo is almost perfect for my research!
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  • Profile picture of the author StewartJ
    Good stuff David! That truly truly helps!

    Anyone else?
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  • Profile picture of the author Broderick Boyd
    Originally Posted by StewartJ View Post

    What sites do African-American & Hispanic women; which children & no college degree hang out at? (BESIDES FACEBOOK!)

    Nope I am not looking for a date lol.. just doing some research

    Any ideas?
    Some obvious choices and tips:

    Twitter, YouTube, maybe Pinterest, relevant blogs.

    Search for magazines they might be interested and do a google search of topics they'd be interested in also. Black entertainment television etc.

    But MOST importantly: ASK THEM!!! You'll never know if you don't hang out with them, get to know them/their habits better, and ASK THEM and NOT us. You'll get much farther much quicker.

    Hope that helps!

    -Brody
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  • Profile picture of the author Mr. Ken Russell
    Hrm.. You should ask African-American & Hispanic women; which children & no college degree. =P
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    • Profile picture of the author StewartJ
      Originally Posted by Nio93 View Post

      Hrm.. You should ask African-American & Hispanic women; which children & no college degree. =P
      I don't have a big enough sample to conduct a proper research :p
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  • Profile picture of the author visimedia
    you can do research using : quantcast.com, they can tell you a website www.abc.com is getting this gender, age, etc.. just what you need.
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    • Profile picture of the author StewartJ
      Originally Posted by visimedia View Post

      you can do research using : quantcast.com, they can tell you a website www.abc.com is getting this gender, age, etc.. just what you need.

      Do I need a paid account with them to do this research? I have been able to research a website's demographic with them but not the other way around (demographic which frequent certain websites) .. perhaps Im missing something?/
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  • Profile picture of the author dengkane
    Recommend this site to check the audiences statistics of one site:

    Home | Quantcast
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    • Profile picture of the author aizaku
      Originally Posted by dengkane View Post

      Recommend this site to check the audiences statistics of one site:

      Home | Quantcast
      I second this! Its an important tool in my arsenal for just that; finding my audience.
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  • Profile picture of the author shane_k
    I am not sure if you can search by demographic with Quantcast but I have used it this way.

    Take one of the sites mentioned above, in this case latinopeoplemeet.com.

    Then go to Quantcast, and type that url into the search bar.

    Hit search.

    When the results come up, look at the overall demographics to see how close it is to what you want.

    Then look to the right side of the page, there should be an area called "related sites"

    If the demographics of latinopeoplemeet.com is close to what you are looking for, then the related sites will have similar demographics.

    If not then choose one of those sites anyway, because they might get you closer to what you want.

    Obviously look at the names of the sites and see what comes up.

    Another thing is to check out some African/Hispanic american member pages on Facebook and look at their profiles to see if they mark out any sites they like.

    The easiest might be like others said above is to just ask some of them.

    I just done a google search for "site targeting single african american women" and some good results showed up.
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  • Profile picture of the author locke815
    A survey will help you analyze the data and compose an idea
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