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All the things required to track an Email Campaign?

by johnnys229
7 replies
Hello there everyone,

I was just wondering before I set it up... what are the full list of tools that I need to track my campaign? What I mean is, everything from driving traffic to the squeeze page, using solo ads, then tracking the OTO sales as well, and from that tracking the whole AR followup.

Of course I have searched here and I come up with link tracking tools like Adtrackz Gold, BudUrl Pro, Hypertracker and Linktrackr. But I was wondering if we need anything else, for example, do I need to worry about using G Analytics or Piwik? Is there anything else that I would need? Also, if I've got a link tracker like Adtrackz Gold, is it even necessary to track email stuff like opt-in rates from within my Getresponse account?

Thanks,

JB
#campaign #email #required #things #track
  • Profile picture of the author brentb
    Just use any of those tracking programs. You want one that provides info on clicks, conversion, image/creative load count, and subid tracking. Pretty standard features but I have recently come across a few that didn't have all that stuff.

    All links you will want to use your tracking link to see the number of clicks, you will also place your conversion pixel at the point of conversion to see how many clicks convert. Lastly, you will want to place a pixel image inside your email for your open rate. Sure you email dashboard should tell you a lot of that info already but if you want it all in once place in your tracking dashboard so it can compute all your conversion rates and stuff, then that is the way to do it.

    Now make a link for each link in the email. You should then place them in all your autoresponder emails. When you put them in, your subid will be added so your link will be like:

    Code:
    example: www.domain.com/3343/3434/565/34/656/[subid]
             www.domain.com/3343/3434/565/34/656/Email1PositionA
             www.domain.com/3343/3434/565/34/656/Email1PositionB
             www.domain.com/3343/3434/565/34/656/Email2PositionA
    You can number your emails or use any means to identify which is which that you prefer.

    Now your dashboard will show you which emails and which placements (if you use multiple links per email) are getting clicked and are providing your conversions for you.

    I personally don't worry about G Analytics for my emails. Hooked it up a few times and after awhile realized the data was cool but didn't really use it. If you don't use data its a waste, so I stopped bothering. But also realize 99% of my business comes from just landing pages, I don't really run 'sites' so it may be more useful to you.
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    • Profile picture of the author johnnys229
      Originally Posted by brentb View Post

      Just use any of those tracking programs. You want one that provides info on clicks, conversion, image/creative load count, and subid tracking. Pretty standard features but I have recently come across a few that didn't have all that stuff.

      All links you will want to use your tracking link to see the number of clicks, you will also place your conversion pixel at the point of conversion to see how many clicks convert. Lastly, you will want to place a pixel image inside your email for your open rate. Sure you email dashboard should tell you a lot of that info already but if you want it all in once place in your tracking dashboard so it can compute all your conversion rates and stuff, then that is the way to do it.

      Now make a link for each link in the email. You should then place them in all your autoresponder emails. When you put them in, your subid will be added so your link will be like:

      Code:
      example: www.domain.com/3343/3434/565/34/656/[subid]
             www.domain.com/3343/3434/565/34/656/Email1PositionA
             www.domain.com/3343/3434/565/34/656/Email1PositionB
             www.domain.com/3343/3434/565/34/656/Email2PositionA
      You can number your emails or use any means to identify which is which that you prefer.

      Now your dashboard will show you which emails and which placements (if you use multiple links per email) are getting clicked and are providing your conversions for you.

      I personally don't worry about G Analytics for my emails. Hooked it up a few times and after awhile realized the data was cool but didn't really use it. If you don't use data its a waste, so I stopped bothering. But also realize 99% of my business comes from just landing pages, I don't really run 'sites' so it may be more useful to you.
      Hi there brentb,

      Cheers for your detailed reply. Yeah, I was thinking Google Analytics / Piwik might be unnecessary if I have proper link tracking in place. That's what I was thinking - do we even need the Analytics or GetResponse/Aweber tracking if we know the details from our link tracker?

      I am a bit confused by your example with the subids. What are all these trying to achieve? Maybe it's a bit technically beyond my ability at the moment (but I know I have to learn).

      @jim, I already use GetResponse, I need full link tracking

      @Randall, well, it seems like I want 'heavy duty' tracking but I see it as 'normal' for an email campaign, we have to track everything. It sucks and is really inconvenient but I guess it's necessary. I just need to know what tools I need to do it fully!
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      • Profile picture of the author brentb
        Originally Posted by jb200800 View Post

        Hi there brentb,

        Cheers for your detailed reply. Yeah, I was thinking Google Analytics / Piwik might be unnecessary if I have proper link tracking in place. That's what I was thinking - do we even need the Analytics or GetResponse/Aweber tracking if we know the details from our link tracker?
        Not particularly for stuff that is in both places however you will want to check if they match up for accuracy as well as your email analytics will have stats that aren't going to be in your tracking such as spams, hard bounces etc.

        Originally Posted by jb200800 View Post

        I am a bit confused by your example with the subids. What are all these trying to achieve? Maybe it's a bit technically beyond my ability at the moment (but I know I have to learn).
        SubID is basically like a serial number, think UPC product codes. Each one is different and uniquely identifies a product. In this case you are going to use subID to uniquely identify a link.

        When you go to look at your conversions stats, you will want to see information like 30% of users convert on email 2 but only 5% convert on email 4... That is much more powerful than just an overall 15% conversion rate for all emails. This way you can analyze what works in email 2 and what isn't working in email 4. So set the subID for each link.

        Your tracking program will give you a link like this to track your conversions for the products like this: www.domain.com/3343/3434/565/34/656/[subid]

        Often there are numbers, letters, words that for a beginner you don't need to pay attention to at all. But you do want to know the subID. It will usually be listed in brackets or symbols of some kind but those are just for show, you will delete them. [SUBID], <<SUBID>>, ###SUBID### etc is just showing you that you should be entering your information here.

        So now you delete the junk subid filler they have and you are left with:

        www.domain.com/3343/3434/565/34/656/

        So now, when you put the email into email 1, just add 'email1' like so:

        www.domain.com/3343/3434/565/34/656/email1

        For the link in email 2 just do this:

        www.domain.com/3343/3434/565/34/656/email2

        and so on etc...

        Now when you look in your tracking program you will see:

        email1: conversions 12: conversion rate 12%
        email2: conversions 4: conversion rate 5%

        or whatever it happens to be.

        So what if you put a link at the top, a bunch of sales copy, and a link at the bottom?

        Well you can use the same link for email 1 at the top and bottom of email 1. Or you can further segment the tracking to email1top and email1bottom. Now you will know if your subscribers are not reading because you pitched them enough on the sales page, or if its taking them a good long read still to convert.

        So email 1 the first link would be something like:

        www.domain.com/3343/3434/565/34/656/email1top

        and the bottom would be:

        www.domain.com/3343/3434/565/34/656/email1bottom

        etc etc.

        There is not absolute right or wrong way here when it comes to labeling. Some label like this 'sdfjdke3r3rjk' so that people can't see whats being tracked, although its not the best for reading your tracking info. But do what makes sense for you.

        Regarding subids, generally don't use symbols or spaces. There is also a ton more you can do with subIDs, this is just the most basic use of them. So learn this and use it, its very powerful and trust me, there is much more once you master this.
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        • Profile picture of the author johnnys229
          Originally Posted by brentb View Post

          Not particularly for stuff that is in both places however you will want to check if they match up for accuracy as well as your email analytics will have stats that aren't going to be in your tracking such as spams, hard bounces etc.



          SubID is basically like a serial number, think UPC product codes. Each one is different and uniquely identifies a product. In this case you are going to use subID to uniquely identify a link.

          When you go to look at your conversions stats, you will want to see information like 30% of users convert on email 2 but only 5% convert on email 4... That is much more powerful than just an overall 15% conversion rate for all emails. This way you can analyze what works in email 2 and what isn't working in email 4. So set the subID for each link.

          Your tracking program will give you a link like this to track your conversions for the products like this: www.domain.com/3343/3434/565/34/656/[subid]

          Often there are numbers, letters, words that for a beginner you don't need to pay attention to at all. But you do want to know the subID. It will usually be listed in brackets or symbols of some kind but those are just for show, you will delete them. [SUBID], <<SUBID>>, ###SUBID### etc is just showing you that you should be entering your information here.

          So now you delete the junk subid filler they have and you are left with:

          www.domain.com/3343/3434/565/34/656/

          So now, when you put the email into email 1, just add 'email1' like so:

          www.domain.com/3343/3434/565/34/656/email1

          For the link in email 2 just do this:

          www.domain.com/3343/3434/565/34/656/email2

          and so on etc...

          Now when you look in your tracking program you will see:

          email1: conversions 12: conversion rate 12%
          email2: conversions 4: conversion rate 5%

          or whatever it happens to be.

          So what if you put a link at the top, a bunch of sales copy, and a link at the bottom?

          Well you can use the same link for email 1 at the top and bottom of email 1. Or you can further segment the tracking to email1top and email1bottom. Now you will know if your subscribers are not reading because you pitched them enough on the sales page, or if its taking them a good long read still to convert.

          So email 1 the first link would be something like:

          www.domain.com/3343/3434/565/34/656/email1top

          and the bottom would be:

          www.domain.com/3343/3434/565/34/656/email1bottom

          etc etc.

          There is not absolute right or wrong way here when it comes to labeling. Some label like this 'sdfjdke3r3rjk' so that people can't see whats being tracked, although its not the best for reading your tracking info. But do what makes sense for you.

          Regarding subids, generally don't use symbols or spaces. There is also a ton more you can do with subIDs, this is just the most basic use of them. So learn this and use it, its very powerful and trust me, there is much more once you master this.
          brent, thank you so much that was a golden post Just what I needed at this time as it is a daunting task to track things extensively, but I know it's necessary. However recently I've been so confused with it all.

          For example, I've heard stuff about stuff like pixel tracking and postback URLs for tracking conversions too. Where does pixel tracking fit in with using subid's?

          Finally, can we use subid's to track opt-ins and OTO conversions for each traffic source, without having to clone pages and opt-in forms each time? i.e. keep the same squeeze page and OTO sales page (shown immediately after as opt-in thankyou page) conversion. That is, tracking both actions (in this case, the opt-in) AND sales for each click of a subid link. Would I require pixel tracking in addition to subid's for this?

          Thankyou once again for the help, it's helping me no end - I bought Adtrackz Gold now but their support is pretty much non existent so I have to find my way through it on my own.
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  • Profile picture of the author himanuzo
    Google Analytics is an advanced tracking tools, you can track any traffic sources. It is free.

    First thing, you install Google Analytics into your site. Then you can create a page that you want to promote. And you promote the page through solo ads, email marketing service, PPC, social media and more.
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  • Profile picture of the author JimDucharme
    Hi JB,

    Your GetResponse account has excellent integrated analytics which are intuitive and easy to use. You can track both your email and social marketing share stats right from your dashboard. I'd start there with these tools as your foundation.

    If you've got questions about any of this, feel free to contact our support team or ping me and I'll be happy to get you answers.

    Regards,
    jim
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  • Profile picture of the author Randall Magwood
    Sounds like you're going to do some heavy duty testing and tracking. I would definitely use Google Analytics. Don't overlook the email tracking mechanisms that Aweber and Getresponse offers also.
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