Is Udemy Worth the Effort?

36 replies
I currently am creating a video course for Udemy.com. If you don't know what that is I suggest at least giving it a look now. But that being said, has anyone here had any experience with creating video courses for them? Was it worth placing the information on their platform instead of your own website?

I want to make sure that I'm placing my content on the best platform possible. I'm partial to Udemy because they contacted me without any warning and asked if I would like to do a course on blogging for money. I'm not one to turn down an opportunity, but if this works out then I am definitely going to look into additional platforms, including my own sites.

Any information you can share would be greatly appreciated. Thank you!
#effort #udemy #worth
  • Profile picture of the author julesw
    Why not place on multiple platforms?
    I think the best way to see if Udemy will work is look at the buyer stats for paid courses in your niche.
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    • Profile picture of the author marciayudkin
      Anyone have a list of platforms that are similar to Udemy?

      Thanks,
      Marcia Yudkin
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  • Profile picture of the author tradetheflow
    Could try Skillfeed and Coggno
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  • Profile picture of the author martimoney
    I have a couple of courses on Udemy. I don't promote them at all. They bring in a few dollars each month. I think with some promotion they would probably do better but I'm busy with other aspects of my business.
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  • Profile picture of the author Jesus Perez
    The top 10 instructors earned $5 million according to this article.

    Udemy: Our top 10 instructors together made $5M | VentureBeat | Business | by J. O'Dell

    For would-be ballers, here’s the full list of Udemy’s top earners for specific categories along with how long they’ve been teaching and how many students they’ve amassed:
    1. Web Development – Victor Bastos $452,985.78; 7,502 students (teaching since 11/11)
    2. Photography – Ken Schultz $65,003.37; 4,157 students (teaching since 6/12)
    3. Graphic Design – Tara Roskell $30,371.92; 3,702 students (teaching since 7/12)
    4. Business Software – Huw Collingbourne $128,729.83; 4,214 students (teaching since 7/11)
    5. IT Certifications and Training – Chris Bryant $260,822; 13,000 students (teaching since 7/11)
    6. Yoga – Dashama $43,599.59; 981 students (teaching since 7/12)
    7. Video, Animation, and Multimedia – Miguel Hernandez $146,512.81; 2,882 students (teaching since 7/11)
    8. Writing and Content Development – Len Smith $59,532.72; 2,926 students (teaching since 1/12)
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    • Profile picture of the author Steve B
      Originally Posted by Jesus Perez View Post

      The top 10 instructors earned $5 million according to this article.

      Udemy: Our top 10 instructors together made $5M | VentureBeat | Business | by J. O'Dell

      Thanks Jesus . . . it seems that the best sellers are the ones that teach a fairly technical skill - probably not the sort of things that you would get in a simple e-book.

      So maybe it makes sense to think about what kind of skills and help you're going to be providing. And, I suppose, whether you want to share in the control of the profits/platform or whether you would prefer to take full control and put your course on your own platform.

      Udemy may be worth the effort if they bring you a lot of exposure that you otherwise wouldn't get. If you already get significant targeted traffic to your website then the choice may not be so cut and dried.

      The very best to you,

      Steve
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  • Profile picture of the author troy23
    I have around 10 courses there since Udemy started out.
    All have been earning.
    However some of my content is not one hours in length so it won't show in the search results.
    They are very picky as to what they will accept. It must have good sound, picture, decriptions and be one hour or over.
    Not all can be paid courses - I have a video marketing course there teaching about YouTube marketing, but I may give that one away free.

    As with a lot of these things it has been over hyped. Udemy is a good way to earn some passive income to pay a few bills, but don't rely on it as a means to quit the day job.

    Udemy is the biggest platform - education establishments and corporates are starting to see the benefits. It will only get bigger.
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    • Profile picture of the author airwolfe777
      Originally Posted by troy23 View Post

      I have around 10 courses there since Udemy started out.
      All have been earning.
      However some of my content is not one hours in length so it won't show in the search results.
      .
      Course that are not 1 hour in length do not show up in Udemy's search results??? Tell me this is not true. I just worked my a** off on a 35 minute course!

      Best,

      Mike
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      • Profile picture of the author naidyphoon
        Originally Posted by airwolfe777 View Post

        Course that are not 1 hour in length do not show up in Udemy's search results??? Tell me this is not true. I just worked my a** off on a 35 minute course!

        Best,

        Mike
        I'm not sure about that Mike but I don't think it's true - my course is under an hour in length and it ranks no. 8 for the phrase "make money online".
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      • Profile picture of the author crizual
        Originally Posted by airwolfe777 View Post

        Course that are not 1 hour in length do not show up in Udemy's search results??? Tell me this is not true. I just worked my a** off on a 35 minute course!

        Best,

        Mike
        What does a typical Udemy course look like?
        Great question! A typical Udemy course has 1-3 hours of content, with a minimum requirement of at least 30 mins of content and 60% video content. More you can find udemy
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  • Profile picture of the author Maria Jimenez
    Udemy’s most popular courses revolve around business applications and software programming languages, that mean if you are selling IM stuff just forget about it .
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  • Profile picture of the author Luke Corden
    I'm going to launch my training course as a standalone product first and then convert it for Udemy.
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    • Profile picture of the author Dave Espino
      Udemy is in its "early adopter" phase and I'm betting on it becoming THE world's online learning platform and expect nothing but growth for the next decade or so, so I'm getting in ahead of the masses.

      A site's traffic and audience can change over time.

      While the most popular courses right now are more tech and skill-set driven, that might not always be the case as Udemy goes from an "early-adopter" audience to "mass market" audience.

      Dave
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      • Profile picture of the author garyk1968
        I would say its well past early adopter Dave. In fact earnings for me, and more importantly the revenue share have changed/dropped significantly since summer 2013.

        In fact if you are a member of the udemy instructors lounge group on fb you will see quite a few instructors saying about how earnings have fallen/clawbacks of commissions from dodgy transactions etc. etc.

        I have 7 courses and about 7000 students. Was doing good with it but its not so great now.

        Gary
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  • Profile picture of the author bobby_shahzad
    I think its better to build a membership site and start selling your courses instead Udemy. But there is no doubt that udemy is a reputable website with good instructors they claim that 90% of their instructors make sales but the 50% cut from each sale is quite expensive.
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  • Profile picture of the author tpw
    I don't have any product there myself, yet.

    But, I do know someone who put up a course on Udemy and it is generating some nice, consistent income, on a fairly high-ticket item ($100 range).


    As to the question of whether it is worth it... Well, that depends on the quality of the course you create, and the desire of their customers to purchase your product. If you are a good marketer, there is some solid potential for you there.
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  • Profile picture of the author realdude
    Be aware that the income stats are BEFORE the major change to income. A few months ago they changed the whole income structure so they (Udemy) "own" your clients and as a result you only get paid when they take your course, not when they take other courses. They often mark down courses 75% and squeeze out the instructor. I have personally had people sign up for my course and received $0, even though I still have to service them. If you're just looking for warm bodies to fill seats, then Udemy will do that. If you're looking to make any income past a dollar here or there then find a different platform.
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    • Profile picture of the author Thomas Belknap
      Originally Posted by realdude View Post

      Be aware that the income stats are BEFORE the major change to income. A few months ago they changed the whole income structure so they (Udemy) "own" your clients and as a result you only get paid when they take your course, not when they take other courses. They often mark down courses 75% and squeeze out the instructor. I have personally had people sign up for my course and received $0, even though I still have to service them. If you're just looking for warm bodies to fill seats, then Udemy will do that. If you're looking to make any income past a dollar here or there then find a different platform.
      Are you driving traffic to your course? If you are, you might as well set up your course on your own site. If not, you shouldn't get a cut out of other courses.
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  • Profile picture of the author realdude
    When I started Udemy the compensation model was 85% for my courses and a percent when one of my clients took another course, a standard affiliate fee. So my clients stayed my clients. The other instructor got paid, Udemy made its cut and I had the opportunity for recurring income. Then they changed it to 100% when I send clients to my course and that's it. As stated before, my clients become theirs so the only option is to continue to drive people to Udemy.

    Once they sign up Udemy starts a barrage of solicitations and despite CANSPAM it is nearly impossible to get them to stop emailing. So no, I refuse to subject my clients to this kind of abuse. Trust is hard enough to build. I offer the course through other sites including my own membership site.
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    • Profile picture of the author ronr
      What are some of the other sites you are recommending?

      Originally Posted by realdude View Post

      When I started Udemy the compensation model was 85% for my courses and a percent when one of my clients took another course, a standard affiliate fee. So my clients stayed my clients. The other instructor got paid, Udemy made its cut and I had the opportunity for recurring income. Then they changed it to 100% when I send clients to my course and that's it. As stated before, my clients become theirs so the only option is to continue to drive people to Udemy.

      Once they sign up Udemy starts a barrage of solicitations and despite CANSPAM it is nearly impossible to get them to stop emailing. So no, I refuse to subject my clients to this kind of abuse. Trust is hard enough to build. I offer the course through other sites including my own membership site.
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  • Profile picture of the author Geri Richmond
    Hi,

    Don't be afraid to put your course in multiple places. My advice would be to do some research on courses in your niche on Udemy. Maybe the sellers of courses similar to yours, would talk to you.

    It's worth a try! :-) Good luck with what you decide.

    Geri Richmond
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  • Profile picture of the author bwh1
    How's about Lynda dot com ?

    G.
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  • Profile picture of the author naidyphoon
    Chris launch it off Udemy, then after that just post it on there.. if it doesn't take off and make you thousands you'll get a couple of sales a week and it's really nice having that passive (real passive) income that can pay the bills, gym memberships, what not. The only other thing with the same level of passivity IMO is Kindle publishing. Love it!
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  • Profile picture of the author Tim Franklin
    Training online has been around for a while and there have been a lot of different companies, Udemy seems to be a good platform, I picked up a few courses as part of a larger bundle its possible the courses were under-performing on the network however so far the courses that I have viewed were not that impressive.

    (I'm sure there are probably higher quality courses that they offer for more money)

    I suspect a lot of the issues is likely inexperience, covering topics that are not really suited to the course, like explaining how FTP works in a WordPress Security course.

    (no need to do that but there it was taking up time in a video where it did not belong)

    Another course covered the Linux Command Line, roughly the same concept as DOS (roughly)

    The thing is when an instructor starts explaining things that should be apparent and evident I loose interest because my time is valuable, just as anyone else's time is just as valuable.

    I suspect quality is an issue at Udemy, finding the good from the bad and the ugly that is probably the challenge.

    I would say that if you generate quality and unique content that is also of value to the viewers you would find a lot higher revenue in your account at the end of the month.

    (The Wordpress Security course I reviewed?)

    It was obvious from the beginning that the instructor had only a surface knowledge of how to secure a wordpress website, no hardening skills, each recommendation was a word-press plugin with some vague suggestions that it could be done without a plugin too.

    What was really interesting was this guy presented himself as an expert in security and the funny thing was that his course would not keep out an inexperienced attacker much less a determined attacker.

    When you have poor quality out there in the marketplace it kind of creates an issue for the good sellers that are putting out good stuff but because of a marketing error on the part of the selling platform you might not see the kind of sales you really would like to see.
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  • Profile picture of the author travlinguy
    I've recently taken a couple of courses on Udemy. They were excellent. Udemy is unique in that it's become the dominant site in providing online tutorials. It's shaping up like eBay and Amazon, a unique little ecosystem all on its own. It will make sense for anyone with good info products to have them there.

    With that said, I'm not sure how financially rewarding it might be. I just got a $499 course for $20 using a promo code. Right now they have a sale offering 65% off of any of their courses. It's good till midnight on the 10th. I've also seen a lot of instructors complaining that their income has dropped due to some changes Udemy made. I can't comment on that because I don't know enough about what changed other than revenue to the providers.

    I shudder to think what will happen when the Warrior Forum converges on that platform. I remember what happened when word got out about the Kindle goldmine. People flooded Amazon with cheap public domain and PLR ebooks. Amazon was forced to revise several of their policies to put a stop to it. It seems Udemy might already have certain safeguards in place.

    I have several products I could easily adapt to the Udemy platform but I'm not in any rush. Right now I'm really enjoying the high quality courses I've signed up for and looking forward to getting a few more good ones while this 65% off sale is running. Here's the code if anyone is interested: SPARK65
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    • Profile picture of the author Lance K
      Originally Posted by travlinguy View Post

      With that said, I'm not sure how financially rewarding it might be. I just got a $499 course for $20 using a promo code. Right now they have a sale offering 65% off of any of their courses.
      That's the one thing (constant sales/promotions) that I love as a customer but would quite possibly hate as an instructor. They're training customers to wait for the next promotion.

      It might be fine in regards to an instructor's bottom line & I'm sure it's good for Udemy's overall revenue, but I find the strategy interesting.

      I wonder if they'll be able to maintain quality instructors/courses in the long run given their promotion strategy & current payout system.
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      • Profile picture of the author wirriam
        Originally Posted by Lance K View Post

        That's the one thing (constant sales/promotions) that I love as a customer but would quite possibly hate as an instructor. They're training customers to wait for the next promotion.

        It might be fine in regards to an instructor's bottom line & I'm sure it's good for Udemy's overall revenue, but I find the strategy interesting.

        I wonder if they'll be able to maintain quality instructors/courses in the long run given their promotion strategy & current payout system.
        So glad I picked up on this thread... The key to this actually is to ticket your courses at somewhat ridiculous prices. When they push promo codes out, at least you'll still earn a decent penny if it's used on your course.

        It's what I've been hearing from other instructors who only get sales when they have promos.
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  • Profile picture of the author John Pagulayan
    I'm sorry but I don't get it.

    Why not post it on Udemy and then repurpose it to sell on your own website?

    For one, It will make your course or whatever it is better because Udemy has strict rules when it comes to video and audio quality. And they also require your course to be at least 60% video.

    If you can get it approved there, then it's definitely ready to be sold on your own site.

    Probably what I'm saying is, why limit yourself to just your own website when you can leverage another platform?

    It's either that or I'm just not gettin it.
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  • Profile picture of the author writeaway
    It all fepends on their traffic volume as well as their refund rate. Anyone have any info on these?
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    • Profile picture of the author travlinguy
      Originally Posted by writeaway View Post

      It all fepends on their traffic volume as well as their refund rate. Anyone have any info on these?
      Targeted traffic is through the roof. Refunds are low because their vetting process is stringent. They are the leader in what they do, offering excellent tutorials on popular topics.
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  • Profile picture of the author Michelep67
    powhow vs udemy... and also, best membership site? DAP?
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  • Profile picture of the author crizual
    Hello just one question about, I'll be making some kind of video tutorials, but I don't know does Udemy allow you to sale in other sites too? For example I will sale my video courses in Udemy and also in my landing page. Thanks for help
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  • The one thing I don't like about uDemy is you can't sell for monthly payments.
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    soon people... Relax...
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  • Profile picture of the author seobro
    Please take a look at skill feed as last month they went belly up. Hard to compete with you tube which is free, but here we are. Best solution is to create some courses. Also, create a web site and advertise it in a niche that is narrow. Find an area that has little competition or none. OK so use your niche authority to create even more courses. Try to sell them on your own pages.
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    • Profile picture of the author Dave Espino
      Originally Posted by airwolfe777 View Post

      Course that are not 1 hour in length do not show up in Udemy's search results??? Tell me this is not true. I just worked my a** off on a 35 minute course!

      Best,

      Mike
      This is not true - at all.

      Not sure where this person got their info, but all published courses show up in Udemy organic search.


      ALSO,

      Skillfeed was a completely different business model than Udemy - they could not keep up with Udemy and made a business decision to shut down.

      Udemy is a stand alone company that has already received $132M in funding, has 8 million members and is growing by 1 Million new members PER MONTH, so they are not going away any time soon...

      Dave
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      I make several $1000s a month (passive income) on Udemy and here's how YOU can, too...

      Get your FREE UDEMY MINI-COURSE here:

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