Idea: Make a product for someone's list? Yes, No?

7 replies
I'm a newbie when it comes to internet marketing but not computer programming and graphics design.

I've learned a few things about internet marketing so far. You may disagree with my assessment of the below and thats fine, its just my humble opinion.

1.) PPC is expensive, overcrowded and just won't make you money!
2.) SEO is a game of luck and chance!
3.) Make a blog? How will people find my site? Again luck that it is even ranked in SEO or found.
4.) Pay people on Fiverr to hand out flyers for products? (Still trying, but no luck so far, and not very passive).
5.) Craigslist to sell products? (Nope, get banned and flagged)
6.) Write blog with content and then use PPC? (Nope, Conversions not good enough by the time you get a sale.)

Seems everything I've tried has failed. There is only one thing left that every person who seems to be wealthy on here has in common. That is their list!

Therefore my idea is to partner with someone with a list?

Well so far those attempts have failed. I think for the reasons below.

1.) I don't have a list of my own, therefore I have nothing to offer them.
2.) They already have tons of products they can sell to their list, or at least some of them do.

What I want to do is be a true entrepreneur and talk to someone's subscribers, at least 100 and interview them to learn more about them and their problems/concerns. Only by solving a problem or concern will I have the potential to have a product that can sell to the rest of the list.

The concept is simple.

1.) Interview 100 people from a subscribers list saying I'm an entrepreneur developing new products and would like to learn more about what they would want me to develop. In doing so, if I decide to make the product you want you will have first grabs at it and a heavy discount.

2.) Look for a common problem among the subscribers, a problem they all seem to share in common. If the subscribers are a very well targeted niche they should have similar problems.

3.) Propose a solution to this problem and find out if they would pay for it, and if so how much? Then I analyse if I can solve the problem in a cost effective manner and ideally through software.

4.) If so, then I create a very simple sketch and possibly prototype and attempt to pre-sell the product. Offer them to buy in advance to get a discount while the product is being developed. If the need is really that great, evidence has shown from my past experiences doing this that they will pay for it. This is a great sign that there is a market for the product that does not exist yet.

5.) Finally to be sure and know that it was not just my relationship with them that sold the product, I would propose a small mailing to a sample of another 100 of the subscribers to see if they have any interest in the product before it's created. Maybe create a sales page for it. To do this you'll have to know the sales conversation for the product (that is every counter or concern they have you need to know). If they agree to sign up in advance for it as well without my relationship being a key factor then we know it's a product that will sell very well to the entire list.

6.) At this point develop the product using your pre-sale funds and/or code yourself as well to save on money.

7.) Create the final pitch page for the product and sell to the rest of the list and see if you can't strike gold .

I think this is a sound idea because it's based on the customers and not what 'I think is good for them'. The idea is to let the customers be your guide.

Now if the customers start asking you to make a rocket ship that is not good, but you just need to listen to their concerns and really pin point what the problems are and solve them, don't go feature crazy as that gets expensive. If they are willing to pay for something even if it's lacking a feature then just do the minimum necessary. Only add features as demand asks for it or if it shows you will significantly get more sales. Ideally a product that has monthly potential is a good one.

I'm curious what you guys think of my approach. I think this would be a great way to launch a product get sales before it's even made and start with a strong launch.
#idea #list #make #product
  • Profile picture of the author x11joex11
    No thoughts anyone? I don't claim to be right just looking for the right answer, does this seem like it's along the right track?
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  • Profile picture of the author Corey Geer
    1.) PPC is expensive, overcrowded and just won't make you money!
    Yes, PPC is very expensive and overcrowded but so is everything else. It's not about finding a market that has yet to be tapped in my mind, it's about doing it better than everyone else and providing something in a way that they haven't yet done.

    2.) SEO is a game of luck and chance!
    SEO is nowhere near a game of luck and chance. It's a science that's been perfected and butchered at the same time by people who spread misinformation on random things they "think" work for SEO. Essentially, if I had to just pick one word that'll help you the most in SEO, it would be "quality".

    3.) Make a blog? How will people find my site? Again luck that it is even ranked in SEO or found.
    When you own a blog, not only are spiders hitting your sites more frequently because of the fresh content constantly being added. You would honestly be surprised how many search queries people find your site for when you have content that starts being indexed for keywords you weren't even trying to rank for.

    Again, with some proper SEO, you can rank for even high competition keywords with a blog (or a website). Your blog won't be seen from the get go but the key to getting a blog off the ground is literally to keep at it and keep putting fresh, quality and unique content on it.

    4.) Pay people on Fiverr to hand out flyers for products? (Still trying, but no luck so far, and not very passive).
    Oh god, stay far far away from Fiverr. The people who praise and love Fiverr confuse the hell out of me. It's $5, what kind of quality or great service do people honestly expect to find on there? That's just my opinion.. if it works for other people, great.

    5.) Craigslist to sell products? (Nope, get banned and flagged)
    Uhh, what are you selling? It's rare that I ever see an ad even get flagged when I'm selling something such as an electronic, a vehicle, etc. I'd have to hear more information on that one to see why you're getting flagged.

    6.) Write blog with content and then use PPC? (Nope, Conversions not good enough by the time you get a sale.)
    This really depends on the keywords you're targeting, your sales page conversion, the product conversion rate, how much you're paying per keyword for each particular sale, etc. I could go into a novel of information about PPC but I'll keep it short here.

    Therefore my idea is to partner with someone with a list?

    Well so far those attempts have failed. I think for the reasons below.

    1.) I don't have a list of my own, therefore I have nothing to offer them.
    2.) They already have tons of products they can sell to their list, or at least some of them do.
    Not all people who have lists have products to sell and even people who do occasionally promote other people's products. When you're selling a product to the customers, you also want to make sure it's something that'll sell to list holders as well. You can expect to pay out a 50% commission to these people depending on how much your product cost, if it's worth a damn and how large their list is.

    It's all about the approach and what you're offering to your customers that will increase conversion rates. They don't want to promote just any product and risk losing some of their subscribers due to linking to a garbage product.
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  • Profile picture of the author Randall Magwood
    Just try to make money the easy way. 5 of the strategies that you listed "doesn't" work for you works for ME. My guess is that you're not being patient, and if you dont have a large advertising budget, you're going to have to do some free marketing until you get sales on a daily basis and have the funds to invest into advertising... to speed up results.
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  • Profile picture of the author x11joex11
    I just wish I knew how long to be patient. It's just very frustrating to not see results when you try so hard at something and there is so much misinformation everywhere. Also, I have no idea how 'long to wait'. Do I have to wait a year, two tears? what if I'm doing it all wrong by the time I figure that out? (The past 3 years, I've been trying to make a business, spent $30,000... all of it gone, wasted). I learned only recently that a good business does not require spending money, it's something that fills a need and I'm supposed to find customers before I make something (seems obvious but I was a newbie). If I spend a year and I get no traffic, I'm doing obviously something wrong correct?

    I used to run a business getting leads for pool service professionals. I honestly thought pool guys would want to buy leads for their business if it was guaranteed but I should have done better market research. I did make $3000 selling leads, but I also spent $30,000 to get there and the program was still not complete, and with no funding it collapsed on it's self. Once a pool guy fills his route he no longer needs you and getting in contact with pool guys is VERY expensive since they don't use the computer and you have to go to live events which is costly. It was a lesson I learned the hard way.

    That is why I think making products for someone's list is a great idea as long as it's something they actually want, I think it would be great for both parties involved. This way it takes the marketing part out of the equation. For example, if it didn't cost me money to get in contact with pool guys, I'd have a lot of sales, but because it's expensive, more than the money I take in, I can't make a profit.

    With a list, that work is already done, you just send out an email. I have a really good feeling it's the way to win.

    I got lucky today and talked with John Chow from my meetup group I made and learned a lot about list building. I'm going to try and build my own list regarding teaching people how to program. The key apparently is trust and FREE. Offer them something free and of value and gain trust. With someone's trust you could sell almost anything to them. Honesty is the next key, be honest about how I make my money, and why I charge what I do and make it optional for them. For example, I can make 150 blog posts about how to program and you can read those posts, or you can pay $19.99 for a guide that sums it all up saving you time.

    I think this is the approach I'm going to take.
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  • Profile picture of the author TimothyTorrents
    Sounds like a good idea. I am planning on building a list but I am having a hard time finding a niche to target. Let us know how it goes!
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  • Profile picture of the author TeamBringIt
    The sooner you build your own list, the better. Then get to know them and offer them solutions to their problems. Don't be hard on yourself, you have tried and not failed...But got feedback.

    1.Find a niche with paying customers
    2.build your list
    3.build relationships/provide value
    4.Monetize (affiliate promos/your own product)
    5.Provide customer service

    You cannot go wrong with those 5

    Ps- paid traffic can be expensive, but it can unleash tons-- of targeted traffic just like that. majority of the big marketers live by paid traffic. Seo is fine, but a google update can ruin lots of things...
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  • Profile picture of the author Manie Amari
    Target the market where competition is. Why create a product for someone elses list. I think your over thinking it. Keep it simple.

    Do your market research and create the product to satisfy the deman. Work on your relationship with affiliates and get them on board. If you have a good offer with good sales copy and can get a decent traffic from affiliates you will do fine.


    Manie
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    This will NOT be up for long. Get it now whilst You still can. Btw it's FREE...
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