Who's the most remarkable marketer today?

Neil Morgan

15 years ago

I'd like to nominate Barack Obama - that sure was one slick marketing campaign, perfectly executed.

Cheers,

Neil

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Trader54 15 years ago

Originally Posted by Neil Morgan

I'd like to nominate Barack Obama - that sure was one slick marketing campaign, perfectly executed.

Cheers,

Neil

I agree ... reminds me of one product I bought then had to go back and read the sales page the product was nothing what was promised.
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artwebster

15 years ago

Gordon brown is no slouch either - he's still there after failing to ....... oops, politics again

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Neil Morgan

15 years ago

Oh, there's so much I could say on that...!

Back to marketing!

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Thomas Wilkinson

15 years ago

The greatest marketers are the ones who quietly make millions
and operate under the radar.

Tom

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havplenty 15 years ago

Originally Posted by Thomas Wilkinson

The greatest marketers are the ones who quietly make millions
and operate under the radar.

Tom

I couldn't disagree with you more. The greatest marketers are the ones who make the most money. Greatness although an abstract idea can be measured. especially if you are talking about dollars and cents. Personally, I think Frank Kern is great. He is the only marketer, that I am aware of that has made the Google Trends top 100. he did this with Mass Control. Now thats what I call great.
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mmurtha

15 years ago

Originally Posted by Thomas Wilkinson

The greatest marketers are the ones who quietly make millions
and operate under the radar.

Tom

Thank you Tom,

I full heartedly agree with you there. They do make for the best ones.

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1 reply

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Eric Louviere

15 years ago

Originally Posted by mmurtha

Thank you Tom,

I full heartedly agree with you there. They do make for the best ones.

I see your point, and I understand. I often feel that way too. There is only one thing that keeps me from agreeing though.

some of the greatest marketers are the ones who can REACH the largest audience (or marketplace). They are able to get their marketing out there to the greatest number of prospects.

If you had to answer... what avenue is the vehicle for REACHING the greatest number of prospects?

TV?
Books?

?

In my opinion (it's just my opinion) the greatest marketers utilize media to "reach" the greatest number of prospects... and because of that, they tend to be FAR from "under the radar".

Go Daddy's Super Bowl Commercials was a pretty damn good marketing & advertising campaign, for example.

But, I hear ya. I tend to like those under the radar folks myself.

Eric

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mmurtha

15 years ago

Originally Posted by Eric Louviere

I see your point, and I understand. I often feel that way too. There is only one thing that keeps me from agreeing though.

some of the greatest marketers are the ones who can REACH the largest audience (or marketplace). They are able to get their marketing out there to the greatest number of prospects.

If you had to answer... what avenue is the vehicle for REACHING the greatest number of prospects?

TV?
Books?

?

In my opinion (it's just my opinion) the greatest marketers utilize media to "reach" the greatest number of prospects... and because of that, they tend to be FAR from "under the radar".

Go Daddy's Super Bowl Commercials was a pretty damn good marketing & advertising campaign, for example.

But, I hear ya. I tend to like those under the radar folks myself.

Eric

Hi Eric,

That's true there have been some great marketers that utilize the media. Can't argue with you there. But like you, I see your point, and also know that there have been some companies making millions by doing it more quietly than on a national level.

Lol who is the better marker? The one that doesn't have to utilize the national media and other people but is naturally creative enough to make millions, or the one that does utilize them?

It's like did the chicken come first, or the egg?

Here's another anology ... Who is the better journalist - someone who writes a their column with original thoughts and ideas versus someone who quoted a bunch of other people's thoughts and ideas, but added their thoughts and ideas about those other people's thoughts and ideas to make their point? They both may have received the Pulitzer prize in the end, but which is better?

See what I'm saying? Millions are being made doing it both ways. I just happen to chose my favorite. :p

Mary

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Kurt

15 years ago

Originally Posted by Thomas Wilkinson

The greatest marketers are the ones who quietly make millions
and operate under the radar.

Tom

I'd say the greatest marketers are the ones that make BILLIONS.

I'll choose the Google guys. They found a need/niche and filled it, and now it seems they own the Net.

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alexander13

15 years ago

Originally Posted by Kurt

I'd say the greatest marketers are the ones that make BILLIONS.

I'll choose the Google guys. They found a need/niche and filled it, and now it seems the own the Net.

I agree Kurt. Another great marketer is Mark Cuban originally of broadcast.com. Clayton Makepeace and Ted Nicholas who are responsible for hundreds of millions and maybe billions of dollars in sales are good to model.

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mrdomains

15 years ago

Originally Posted by Thomas Wilkinson

The greatest marketers are the ones who quietly make millions
and operate under the radar.

Tom

I agree.
Why?
Because they still have a private life when they want it. Their family does too.
A supermarketeer and uberaffiliate who makes millions and is active publicly all over the web wit thousands of pages and reviews by others and lenses and perhaps even wikipages about them have the same privacy problems as pop stars. The day I make millions i would value, hugely, to be able to sit at a sidewalk cafe with complete rest of mind

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AfteraDream

15 years ago

Originally Posted by mrdomains

I agree.
Why?
Because they still have a private life when they want it. Their family does too.
A supermarketeer and uberaffiliate who makes millions and is active publicly all over the web wit thousands of pages and reviews by others and lenses and perhaps even wikipages about them have the same privacy problems as pop stars. The day I make millions i would value, hugely, to be able to sit at a sidewalk cafe with complete rest of mind

I seriously doubt that best internet marketers are as popular as pop stars... it's internet, not everyone is interested in internet marketing. Maybe guy like Seth Godin is a bit popular but still I doubt regular people are coming up to him to sign autographs!..

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MeTellYou

15 years ago

Originally Posted by AfteraDream

I seriously doubt that best internet marketers are as popular as pop stars... it's internet, not everyone is interested in internet marketing. Maybe guy like Seth Godin is a bit popular but still I doubt regular people are coming up to him to sign autographs!..

Great point. I don't think I would recognize Mike Filsame if he actually walked by me... maybe I would, I don't know... anyway, I don't think that people on the streets get very histerical about IMs.

Sebastian

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mrdomains

15 years ago

Originally Posted by AfteraDream

I seriously doubt that best internet marketers are as popular as pop stars... it's internet, not everyone is interested in internet marketing. Maybe guy like Seth Godin is a bit popular but still I doubt regular people are coming up to him to sign autographs!..

Evryone who makes money and is public about it is a potential target. It is a choice you make. It is easier to make even more if you are public but there is always a price.

It is not about autographs, rather targetting and "smart" beggars.

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Adaptive

15 years ago

I was going to nominate Jay Abraham or Bill Gates, until I saw Neil's post.

Who was the marketing mastermind behind Obama's campaign?

Regards,
Allen

P.S. Greatest missed opportunity on the year: Blackberry didn't have a huge campaign capitalizing on Obama's insistence that he get to keep using their device once in office. "The Blackberry Presidential Model" in your choice of red, white, or blue? "There's only one Oval Office and we helped him get there... now we can help you get to the corner office." "Not even the Secret Service can take your world away from your fingertips." Why didn't we see something like this?

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Trader54

15 years ago

Originally Posted by ProductCreator

Sean Mize. He keeps a very low profile and has no affiliate programs. Everything he sells, he does through his list, reminds me of Eben Pagan/DoubleYourDating.

Just join his list and see for yourself. He rarely posts here.

Thats interesting ... I wonder what his thinking is behind that not to use the power of affiliate marketing.

Off hand one would think that leaves a lot of money on the table.

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Steven Wagenheim

15 years ago

Originally Posted by ProductCreator

Yeah I'm not sure why. But he's not the only one, Steve Wagenheim is not a fan of Clickbank and I think most of his stuff he sells himself (please correct me if I'm wrong).

Perhaps the exclusive sales channel raises the perceived value?

Mize is also big on the sales funnel. Free reports to ebooks to audios to personal coaching. And like Steve, he has several thousand articles on ezinearticles.

Big diff between me and Sean. First of all, I'll have to be reincarnated 20
times over to be the marketer he is.

Second, he doesn't do the affiliate thing because he doesn't want to. I
don't do it because I can't be bothered with the hassles of trying to
recruit affiliates because trust me, they just don't come to you.

So instead, I just put all my effort into marketing my products.

And Sean's got like 10 times as many articles out there than I have. I
don't know if he writes them all or outsources but the man is a machine
and I admire him a whole lot.

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yesacpow

15 years ago

Sean does thing very different from your typical gurus.

You see instead of launching a ebook or software Sean does coaching and consulting. His service is not cheap either. Sure he would have made more with affiliates but the guy is already making over $100,000 per month. That could have just been 10 students paying him $10,000 per month for his coaching which is just a couple of hours per week!

Originally Posted by Trader54

Thats interesting ... I wonder what his thinking is behind that not to use the power of affiliate marketing.

Off hand one would think that leaves a lot of money on the table.

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AfteraDream

15 years ago

Originally Posted by ProductCreator

Sean Mize. He keeps a very low profile and has no affiliate programs. Everything he sells, he does through his list, reminds me of Eben Pagan/DoubleYourDating.

Just join his list and see for yourself. He rarely posts here.

I actually have been on his list and then unsubscribed from it since he was sending too much emails for me. Maybe I have a low tolerance for it

I'm a fan of Pagan. Love his stuff

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Ultramark

Banned 15 years ago

[DELETED]

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AfteraDream

15 years ago

Originally Posted by Ultramark

I am a fan of Pagan too but I see that he doesn't have any originality. Everything he speaks about is picked from other people and books. (May be that's what most of them do but only he accepts them, not sure).

The only person who effected a major shift in my paradigm is Seth Godin. I simple love his book "All marketers are liars".

He has come up with lots of original stuff, check out his stuff at YouTube for free. Yes, he learned a lot from others but that's what all gurus do...

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urbt

Banned 15 years ago

I'll agree with Neil that Barack Obama's promotional team did an awesome job, especially some of the viral campaigns on the internet.

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BigVin

15 years ago

Too many to list. Obama obviously did a great job because he had a lot of hurdles against him, but it wasn't just him (not close to it).

I'd have to list Kern as one of the more innovative. Too many to decide though.

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Scott_McGregor

15 years ago

Would like to mention Micheal Cheney. Is ambition to help people is second to none in the internet marketing field!

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Steven Fullman

15 years ago

Sean Mize...um-kay, he seems like a nice fella. A little pushy for my taste.

Example...

DAY 3
=================================

Steven - Your Complete List Building Home Study CD Series

Steven

Your complete list building home study CD series:

http://someurlidontcareabout.com

Sean

================================

DAY 5
================================

Steven - Your Complete Article Marketing Home Study CD Series

Steven

Your complete article marketing home study CD series:

http://www.ohlookitsaslightlydifferenturl.com

================================

I guess Sean isn't big on relationship building...

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Kevin AKA Hubcap

15 years ago

Originally Posted by Steven Fullman

Sean Mize...um-kay, he seems like a nice fella. A little pushy for my taste.

Example...

DAY 3
=================================

Steven - Your Complete List Building Home Study CD Series

Steven

Your complete list building home study CD series:

http://someurlidontcareabout.com

Sean

================================

DAY 5
================================

Steven - Your Complete Article Marketing Home Study CD Series

Steven

Your complete article marketing home study CD series:

http://www.ohlookitsaslightlydifferenturl.com

================================

I guess Sean isn't big on relationship building...

Steven

At least he's brief

.

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Steven Fullman 15 years ago

Originally Posted by Kevin AKA Hubcap

Steven

At least he's brief.

Very true, Kevin AKA The Best Nickname On The WF.

He doesn't care too much for A.I.D.A. (or A.D.D. if you read Myers' stuff)

Steve
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Adaptive

15 years ago

So how do you measure best?

My idea is to look at how much the marketer increased sales (or votes) for the client by their effective and ingenious selection of audiences, messages, offers, media, planning and implementation of communication techniques.

Regards,
Allen

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Marty S

15 years ago

Hey what about Paris Hilton? She has done rather nicely on very little marketable talent. ;-)

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AfteraDream

15 years ago

I agree with Tyler French it's not about politics.

Tell me who you think created a most remarkable marketing strategy/campaign/formula or etc.

I really like Kern for creating marketing campaigns and buzz and releasing Core Influence. Pagan for digging very deep and finding incredible stuff. Godin for his blog and books which challenge marketers and changes how it is done...

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Steven Fullman

15 years ago

Originally Posted by Neil Morgan

Hey guys, can you hold on? I need to go get some more popcorn

Oi...you started it, Neil!

Get back in here...

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Steven Fullman

15 years ago

Originally Posted by YiKeS

Now why didn`t I think of that ... :rolleyes:

YiKeS

Lol

Yer a funny fella.

Love it.

Steve

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Christie Love

15 years ago

I'd say all these guys are great marketers, but what about Wilie? Did I miss his name mentioned? He must be in the list somewhere. He's not only a great marketer but he's always available to provide support to others.

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MeTellYou

15 years ago

I really like Frank. Mike and John are not too bad either but Frank Kern is my favorite.
Sebastian

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Paul Hooper

15 years ago

For me John Thornhill consistently goes above and beyond and provides real quality to his subcribers. He always seems to over deliver, and his coaching programs are also excellent. John's got my vote...

Cheers,
Paul

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James12C

15 years ago

Originally Posted by Paul Hooper

For me John Thornhill consistently goes above and beyond and provides real quality to his subcribers. He always seems to over deliver, and his coaching programs are also excellent. John's got my vote...

Cheers,
Paul

Yep - I'll second that. But - and I'm not a ranting monarchist - how about our own dear Queen? She just continues to amaze!!

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Quentin

15 years ago

I think the owner of Wordpress would have to be up there. All the guys we tend to look at as Gurus are really quite small compared to others.

Would not be surprised if Google bought them out this year again for a record amount.

EWhat about those few guys who started Youtube. I watched as they moved their computers into a their first office and then a few billion dollars later you have the story.

Quentin

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matthewjmoody

15 years ago

If we're talking about marketeers - what about Richard Branson - or Donald Trump?

They probably dwarf anybody that's been discussed so far...

Matthew

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Adaptive

15 years ago

If we're talking about marketeers - what about Richard Branson

I agree Branson's a remarkable marketer. However, in his autobiography he's very open about the fact that he has been lucky along the way, including right at the start.

Branson was quite lucky to have signed Mike Oldfield without comprehending really how unique Oldfield's music was, or how much the public would take to it. The breakthrough successes of Oldfield's Tubular Bells album, which put Virgin Records on the map, was the good fortune of being played in its entirety on John Peel's BBC radio program and used without authorization in The Exorcist movie. Neither of these had anything to do with a push from Branson or his company. The Tubular Bells concert only came off because of Branson's personal sales pitch to Oldfield ("Would you like to have this car?"), not because of marketing.

Here's a published excerpt of that part of Branson's autobiography:
'£20 for tubular bells? They'd better be worth it' | Mail Online

Of course Branson built on that success, but the initial success was as much due to good luck as to hard work, planning, or great marketing.

Branson's story about sending the letters to the wrong people is in itself worth the price of his autobiography, a must read for anyone interested in marketing or chutzpah.

Regards,
Allen

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matthewjmoody

15 years ago

Allen

Thats a very good point but I guess at the heart of the "Virgin" brand now is wacky marketing that makes them stand apart from the competition.

That's why Branson immediately came to mind when I thought of marketeers.

Matthew

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BigBenForCanton

15 years ago

The NFL. Donald Trump.

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corsair 15 years ago

Michael Masterson of Early To Rise is someone who I've always been impressed by.
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callmestrip

15 years ago

1. Frank Kern - hands down

2. Billy Mays -You know you wanna buy all that shhhyt

3. The ShamWOW Guy - Billy Mays closest competition

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Kurt 15 years ago

Originally Posted by callmestrip

1. Frank Kern - hands down

2. Billy Mays -You know you wanna buy all that shhhyt

3. The ShamWOW Guy - Billy Mays closest competition

Vince just got arrested for beating up a hooker:

ShamWow Guy In Slap, Chop Bust - March 27, 2009

(Between the Shamwow and Slap Chop, I think we can all fill in our own punchlines. )
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SirKhan

15 years ago

Frank Kern is awesome

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InformationEmpire

15 years ago

It's already been said many times but for me it's got to be... Frank Kern! I love the way he's always testing new things. He's one of the few people who's emails I always read right away, because he's always very informative and entertaining!

As some others have mentioned though, it's most likely that the most remarkable marketer is someone we've never heard of, and never will, because he or she choses to operate under the radar and isn't interested in getting publicity for themself!

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Dennis Wagoner

15 years ago

The most remarkable marketer today is Mr & Ms Yet Unknown who is in the trenches everyday, plugging at the process without the thoughts of failure.

They're the ones who fly under the accolade radar, and bring in the bacon consistently, and do it without fanfare.

That's who.

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Hililuud

15 years ago

Tissa Mother scuckin Godivartine! He is a marketing genious. He created a search engine, affliated the poop out of then made it replicatable. As a result he makes millions and millions of dollars a year!

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tmltml

15 years ago

I really like Dan Kennedy, always learn something new when listening to his materials.

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Who's the most remarkable marketer today?

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