We launched our German-based online decor shop 5 months ago and the sales and traffic we have received has been incredibly low. We are targeting Germans and offer stylish home decor that are priced around 15 to 60 EUR (the majority being somewhere in the middle). Our products are similar to these: Home Accessories and Wonderful Gifts - Graham and Green.
In the last few months, we have been receiving around 40 - 50 visitors per day and 3 - 5 sales per month. Our website has been optimised with keywords for SEO which we rewrote 1.5 months ago. We also did some linkbuilding with websites that have a high page rank. Our homepage with our main keywords is indexed but not ranked in Google at all. We are ranked well for some secondary keywords and specific products but their search volume is too low to generate good traffic. We submitted our website to dmoz but it has not been listed yet.
We are using all the main social media platforms (Facebook, Twitter, Instagram, Pinterest, Google+) and even have a blog which we update occasionally with interesting content and keywords. We have under 150 likes on Facebook and our fans are not really interactive.
When we first launched, we partnered with around 10 bloggers who we sent products to and in return wrote about us on their blog. This generated the most traffic and sales we had but was not feasible as some bloggers never wrote about us, the conversion rate was incredibly low and readers of these blogs did not have purchase intentions. There were also around another 5 bloggers who posted our discount codes on their blogs but unfortunately they did not have much traffic themselves.
We tested Google Adwords with a 100 EUR voucher which we blew in a couple of days without receiving any sales. We tried Facebook ads and Stumbleupon without much result either.
Last month we started listing the majority of our products on eBay. We have some watchers and have had some sales but we believe our lack of feedback is affecting the amount of sales.
We contacted the biggest ad network in Europe but they informed us their publishers are not interested in selling our products and that advertising through them is not suggested by them. We also contacted an online shopping club last week that has a strong design focus but have not received a response.
We would love to hear your thoughts on this. Are our products just not in demand or does it come down to the lack of traffic we are receiving? If it's the latter, what would you suggest?
Thank you for taking the time to read this.