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WOW My List Conversion Grew from 20%-35% With this Simple Trick

by betterwtveter
44 replies
Hey warriors, I had a flippin awesome week last week and I want to share it with you how I increased my list conversion by 15%. It is really not all that complicating, I use to have a video on my auto responder page, but a friend of mine said that videos are no good to build a list. But I did not want to believe him because I was so dang proud of my videos. He kept stressing to me a few more times that I need to keep my page simple with just a call to action and my email submission form. Again I was thinking that it would be too dull and boring for my customers to be more persuaded to leave their email. Finally I was convinced last week to change my splash page and within a day my conversions shot up to 35% conversion.
I just want to leave to the newbies or anyone else, keep your auto responder page very simple, but with an effective call to action so they will be ready to give you their email. I hope this helps you as much it has helped me.
Happy marketing.
#20%35% #conversion #grew #list #simple #trick #wow
  • Profile picture of the author brentb
    Congrats! I will say that this isn't going to hold true for everyone's LP conversion rates but I think videos are really fraking annoying for most people.
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  • Profile picture of the author Michelle Stevens
    Yes I've heard this before too. Keep it simple and don't have too much info on the page that might distract people

    Great tip thanks
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  • Profile picture of the author WillR
    Increasing your conversion rate on an option form isn't necessarily a good thing. Sure, the less information you have on a squeeze page the higher your conversion rate will be - generally speaking. But it also means the less qualified and the less valuable those leads are.

    Don't make the mistake of thinking the highest converting page is the best.

    What your friend should have told you is that the conversion rate on your squeeze page is irrelevant. All that matters is how much money you can make from those people. It's very possible that you would make more money from a small list that has come through a detailed squeeze page as opposed to a larger list you collected through a very vague squeeze page.

    So unless you are tracking the monetary profit from each squeeze page there is no way for you to assume the new one is working better for you since number of leads doesn't always equate to how much money you make.
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    • Profile picture of the author Rags2Richs
      Good advice WillR "Never confuse activity with results"
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    • Profile picture of the author Hani D
      Well said, thank you for this info "the less information you have on a squeeze page the higher your conversion rate will be".
      I really appreciate your help.

      Originally Posted by WillR View Post

      Increasing your conversion rate on an option form isn't necessarily a good thing. Sure, the less information you have on a squeeze page the higher your conversion rate will be - generally speaking. But it also means the less qualified and the less valuable those leads are.

      Don't make the mistake of thinking the highest converting page is the best.

      What your friend should have told you is that the conversion rate on your squeeze page is irrelevant. All that matters is how much money you can make from those people. It's very possible that you would make more money from a small list that has come through a detailed squeeze page as opposed to a larger list you collected through a very vague squeeze page.

      So unless you are tracking the monetary profit from each squeeze page there is no way for you to assume the new one is working better for you since number of leads doesn't always equate to how much money you make.
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    • Profile picture of the author Raydal
      Originally Posted by WillR View Post

      Increasing your conversion rate on an option form isn't necessarily a good thing. Sure, the less information you have on a squeeze page the higher your conversion rate will be - generally speaking. But it also means the less qualified and the less valuable those leads are.
      The more subscribers you have, statistically, the more likely you
      would make more money. And that is what marketing is
      all about: it's a numbers game. So you do want the
      conversion of your optin page to be high.

      It's what they say about advertising, Half of your advertising
      dollars are lost just that you don't know which half.

      So to say that the initial conversion of the optin page
      is irrelevant is like saying that because half of your
      advertising dollars are lost you shouldn't advertise.

      The more dirt you have going in the more ore comes
      out the other end. So you cannot get more ore without
      pouring in more dirt.

      -Ray Edwards
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  • Profile picture of the author GrowMyForumCommunity
    Thank you for sharing this
    Anyway, congrats! Keep it up!
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  • Profile picture of the author betterwtveter
    Thanks WillR, I did change my text around to give them a good idea what they are getting into, but I will look again to see how I can make them better qualified
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    • Profile picture of the author WillR
      Originally Posted by betterwtveter View Post

      Thanks WillR, I did change my text around to give them a good idea what they are getting into, but I will look again to see how I can make them better qualified
      I may be wrong and your increased conversion rate might lead to bigger profits. But the message I was trying to get across though was your conversion rate on a squeeze page is not always directly proportional to your profit so you need to look at your profit when testing things like this. If something makes you more money, great, if not then it's time to test again.

      The fact you are testing things is good. It's what everyone should be doing.
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  • Profile picture of the author gcbmark20
    Hi!

    It is all about testing my friend and not getting frustrated with the first few results.

    It sounds as though you have shown a positive attitude and are excited about changing things around and trying different things.

    Well done and you are well on your way to increasing your opt-in rates.

    Allow the numbers to decide your next move and don't pick a squeeze page just because you like it.

    Go for the one that sucks in those subscribers like a hoover.

    Great job and continue to look for improvements!
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  • Profile picture of the author Nail Yener
    I guess you should have said "optin conversion" instead of "list conversion" because when I first read your post title, it sounded like you increased the conversion of your email campaigns from 20% to 35%, which are great numbers.

    Anyway, as Will said it is the quality, not the quantity, of a list that actually matters. A list of 10,000 members that was generated by giving away a freebie will probably be much less responsive compared to a list of 1,000 members that was generated by purchasing a product. Nevertheless, now that you moved one step further by increasing your option conversion, I am sure you can continue improving your system with increasing email conversions as well.
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  • Profile picture of the author John Romaine
    35% within 24 hours isn't really a measure of success.

    By the way, video is a great way to generate subscribers.
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    • Profile picture of the author Manie Amari
      Originally Posted by John Romaine View Post

      35% within 24 hours isn't really a measure of success.

      By the way, video is a great way to generate subscribers.
      Spot on John.

      Also OP didn't realy tell us what kind of splash image made the difference so the point of this whole thread (WOW My List Conversion Grew from 20%-35% With this Simple Trick) is pointless.
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      • Profile picture of the author betterwtveter
        my bad for not making my heading on this post grammatically correct.
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  • Profile picture of the author betterwtveter
    Actually I just looked over may stats and I am getting about a 20-25% conversion on sales for the optins. I use to get about 15-20%. So it has gone up by 15%. It is not much, but it does add up. But I do understand it is quality and not quantity. I am trying to make sure that I make a good detailed introduction before they put the email in.
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  • Profile picture of the author Hani D
    So, you don't recommend using video on a squeeze page, but a lot of gurus say "video is the best way to get more conversions".

    Originally Posted by betterwtveter View Post

    Hey warriors, I had a flippin awesome week last week and I want to share it with you how I increased my list conversion by 15%. It is really not all that complicating, I use to have a video on my auto responder page, but a friend of mine said that videos are no good to build a list. But I did not want to believe him because I was so dang proud of my videos. He kept stressing to me a few more times that I need to keep my page simple with just a call to action and my email submission form. Again I was thinking that it would be too dull and boring for my customers to be more persuaded to leave their email. Finally I was convinced last week to change my splash page and within a day my conversions shot up to 35% conversion.
    I just want to leave to the newbies or anyone else, keep your auto responder page very simple, but with an effective call to action so they will be ready to give you their email. I hope this helps you as much it has helped me.
    Happy marketing.
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  • Profile picture of the author Rocket Media
    Heck yeah i agree with this because i'm usually listening to music when i'm browsing the web
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  • Profile picture of the author talfighel
    You do want to increase your opt in rate but what happens if you get more subscribers but no one buys?

    The one thing you are right about is that the simpler your opt in page, the better conversions. I also tested this and it is totally right.

    Now, if you want to increase your sales and having more people open your links and your emails, you need to give them great value. When you do that, more people will buy from you.

    Share articles with them. Teach them some stuff for free. Send them videos. Don't just hard sell them all the time.
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  • Profile picture of the author betterwtveter
    Thanks talfighel I appreciate the comment
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  • Profile picture of the author KristofferIM
    Video squeeze page, text based squeeze page... Doesn't matter. You'll always have to split test anyway.

    There are ways to make your life easier of course. In other words swiping.

    I recently found some pretty good swipes collected by Andre Chaperon.

    Here they are:

    By Bob Proctor
    http://autorespondermadness.com/imag...ob-Proctor.png

    Dan Kennedy:
    http://autorespondermadness.com/imag...an-Kennedy.png

    David DeAngelo (Eben Pagan):
    http://autorespondermadness.com/imag...eAngelo(1).png
    http://autorespondermadness.com/imag...gelo(2007).png

    Ryan Deiss:
    http://autorespondermadness.com/imag...Ryan-Deiss.png

    Sir Richard Branson:
    http://autorespondermadness.com/imag...uthority-2.png
    http://autorespondermadness.com/imag...dAuthority.png

    Enjoy.
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    • Profile picture of the author Raydal
      Originally Posted by KristofferIM View Post

      Video squeeze page, text based squeeze page... Doesn't matter. You'll always have to split test anyway.
      This is besides the point. It's like saying you got a great
      puppy but you'll have to feed and train him anyway. This
      is not an argument of why you shouldn't get a great
      puppy.

      He increased the conversion of his optin page, hurray!
      In my book that's a good thing even though there are
      other good things.

      -Ray Edwards
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      The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Anonymous Affiliate
    The design itself (video vs. text) is not the most determining factor towards conversions. The most important factor is where the traffic is coming from and how targeted it is.
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    • Profile picture of the author PvPGuy
      Originally Posted by Anonymous Affiliate View Post

      ...The most important factor is where the traffic is coming from and how targeted it is.
      Bingo. The whole " its quality over quantity" thing is over stated. Its 100% true, however I could repeatedly tell you fire is hot, water is wet, etc.

      Depending on where you get your traffic, it may already be pre-qualified, in which case, the highest opt-in should always be the goal.

      grats on increasing your efficiency!
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  • Profile picture of the author Geordie John
    What volume of traffic are you getting per week?

    Where is it coming from?

    And, is one week really long enough to say that the opt-in increase is due to the change in page design?

    Are you split testing the pages at the same time?

    Short term results sound nice, but i don't know there's enough data to determine any real results yet.

    Maybes i'm just anal...
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    • Profile picture of the author Steven Wagenheim
      You cannot generalize because EVERY niche is different.

      Imagine a squeeze page for a golf newsletter where the first thing you see is
      this video.

      (Zoom In)

      Speaker: How would you like to discover the secret to hitting drives like these?

      (Zoom out...golfer hits drive...follow path...shows 310 yards)

      (Zoom In)

      Speaker: Just fill out the form on the right and I'll deliver the secret right to
      your email. No strings attached.

      Think that MIGHT just work better than some plain text? After all, seeing IS
      believing.

      Again, depends on your niche and your target market. So please folks, don't
      take "this is the way to do it" advice blindly. In 9 years of marketing, I have
      found there are very few absolutes in this business.

      Test and see what works for YOU.

      My 2 cents for whatever they're worth.
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      • Profile picture of the author DubDubDubDot
        Originally Posted by Steven Wagenheim View Post

        You cannot generalize because EVERY niche is different.
        He is pushing a pyramid, so it makes some sense to keep things simple. The types of people who join this stuff aren't exactly interested in vast amounts of research.
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  • Profile picture of the author J. Barry Mandel
    Yes, as a creator of products or services or videos or whatever one has to step clearly out of ones own way and suppress ones personal pride in order to let the results shine through.

    In business the ultimate truth serum is ones always actual results

    Glad to hear about your progress...and keep in testing!!


    Originally Posted by betterwtveter View Post

    Hey warriors, I had a flippin awesome week last week and I want to share it with you how I increased my list conversion by 15%. It is really not all that complicating, I use to have a video on my auto responder page, but a friend of mine said that videos are no good to build a list. But I did not want to believe him because I was so dang proud of my videos. He kept stressing to me a few more times that I need to keep my page simple with just a call to action and my email submission form. Again I was thinking that it would be too dull and boring for my customers to be more persuaded to leave their email. Finally I was convinced last week to change my splash page and within a day my conversions shot up to 35% conversion.
    I just want to leave to the newbies or anyone else, keep your auto responder page very simple, but with an effective call to action so they will be ready to give you their email. I hope this helps you as much it has helped me.
    Happy marketing.
    Signature
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  • Profile picture of the author Terry Kyle
    Hi BW,

    You have a bit of random rogue text on your squeeze page that you may want to get rid of (could be your killer conversions tactic!):

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  • Profile picture of the author paul nicholls
    Some plain text squeeze pages do work better than videos but it depends on how good your videos are I suppose

    You say that you had a 15% increase in your opt in rate and it now sits at 35%

    That`s cool but for any type of squeeze page in the IM niche to be converting at 20% is pretty dreadful

    I`m not happy unless I am getting 30 - 40% as a bare minimum

    Good stuff for making a change though, you always have to test :-)

    Paul
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    • Profile picture of the author Birdi
      it's all about the quality of the lead ...

      having a big list of subscribers is good, but if not many of them are buying anything from you then what is the point.

      Where as if you have a smaller list of subscribers/customers, but they buy from you regular because they have so much trust in you, then i know what i would do and what list to focus on more.

      it's all about testing what works and what doesn't every marketer have different experiences with different niches ...

      Birdi
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  • Profile picture of the author Michael Ten
    Nice trick.
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  • Profile picture of the author Sarevok
    Great job op.

    I've split tested a million different squeeze pages, and it's now basically all I do.

    Video vs. Text is only one variable out of literally hundreds that determine a squeeze page successful optin ratio.

    Typically I concur that having a very concise squeeze with relatively "blind copy" converts the best, but at the end of the day, it's all about making money.

    There's no sure fire way to increase ROI if you're buying traffic, just remember to split test everything and see for yourself.

    Even if you lose money, you get the data; and your own data, is the best data.
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  • Profile picture of the author celente
    as marketers the things you must do is :-

    1) BUILD A BIG ASS LIST

    2) TEST, TEST and TEST AGAIN!

    I think you get my point.

    But have to realise video is going no where, and ti works well. BUT....

    Reemmber there are lots of pages with video everyone online. So be different, be cheeky, but sensual...or what not, but just make sure you are...

    1) Engaging with the reader

    2) Give them 3-4 benefits or even PROOF (if you want) with your video on why they must sign up.

    Your prospects are always asking (HEY WHATS IN THIS FOR ME!) yes selfish, but we must understand that is what is going through their brains, so if you tell them striaght out what is in it for them, SPELL it out in laymans terms you should have not problem getting good optin rates.
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  • Profile picture of the author SeoDemon
    great advice, will try it, thank you
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  • Profile picture of the author Stuart Walker
    I find that the less information I have on my squeeze page the better the conversion rate is. It seems the more text / distractions I have the more reasons people find not to sign up so I like to keep it simple but of course opt in rate is not the only thing to consider, it's how responsive your list actually is. A small list of responsive buyers is much better than a big list of freebie seekers or people who never buy.
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  • Profile picture of the author jbsmith
    congratulations, despite what everyone says., 30% for opt-in conversion is great.

    A big part of list conversions though is dependent on how qualified the traffic is coming to your site. What are you rmain traffic sources - are they coming from paid or free sources and if free, are they highly targeted?

    Jeff
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    • Profile picture of the author TerranceCharles
      Glad it worked out for you Video is a good thing to have, but generally most people skip videos (or atleast I do) Whenever I see a video I just think webinar or some product catch at the end.

      I just like to go about my way and get to the good stuff. One thing that annoys me is when the video is like 30 minutes long and you don't have the option to actually scroll through. Short, simple and to the point will work or else my attention is elsewere
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  • Profile picture of the author Stuart Walker
    One thing that annoys me is when the video is like 30 minutes long and you don't have the option to actually scroll through.
    Me too. I understand that videos work great for some products / people but I hate being forced to watch and not even being able to skip a video. If you make me watch it and it's really long chances are you're going to lose my interest pretty quickly and I'll leave your website.
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  • Profile picture of the author John Romaine
    For all those who doubt that building a list using video doesn't work....

    Build Your Email List Much Faster Using LeadPlayer Review**Internet Business Blog By James Schramko

    I rest my case.
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  • Profile picture of the author Randall Magwood
    Awesome results. You typically hear and see people with videos on their squeeze page - claiming that they get 80% opt-in rate. But you shattered the hype. Congrats on your list conversion increase.
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  • Profile picture of the author tpw
    My experience has been that anyone who tells you that something does not work, tells you that based on their limited experience of failure.

    I have been successful with a number of things, and I have failed to make money with a number of things.

    Simply because I have never made money with video does not mean that people cannot make money with video, it only means that I have not yet been able to duplicate the success others have had with video.

    In whatever endeavor you undertake, your success and failure will be determined by your willingness to try different things, until you find a formula that works for you.
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  • Profile picture of the author dengkane
    I like reading texts and don't like watch a video, and most videos are too long, and a little wasting time.
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  • Profile picture of the author troy23
    I don't mind video or text.

    What's annoying for me is that silly message and voice when you click away from the page "Wait, before you go...blah blah blah"
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