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Ideas on how to promote psoriasis product on Clickbank

by DelilahB
13 replies
Hi all,

My friend and I launched a new site psoriasisnomore dot net - she was actually a long time sufferer and cured herself of the illness, so her book is not made up. A few days ago we put it up for sale on Clickbank and now we just need some ideas on how to promote it, as well as critique on the sales copy. We are not copywriters, just wrote it after reading about copywriting and "copying" other effective copy. I know I should probably add a popover to collect email addresses, but what else should I change?

As for the marketing side we are thinking of submitting some articles, creating some videos, using Yahoo answers, forum marketing, and asking psoriasis site/blog owners to become affiliates of our product. Is there anything else we could do? I think PPC in this niche would be really expensive, and we have no experience w/PPC.

The one problem is that there's another established Clickbank psoriasis product. We actually bought and it turned out to be...not that great. The writer claims that you can cure psoriasis within 3 days on the sales letter which is just bogus. In the book she basically backs down and says that you "MAY" see improvement within 3 days, definitely not cure it completely. I don't know, we really don't want to lie in our sales copy like she did, but how do we differentiate ourselves from her product?

Any tips/ideas would be appreciated!

Thanks
#clickbank #ideas #product #promote #psoriasis
  • Profile picture of the author Vikram73
    Your site is a good start.

    Actually - I'm in the natural cures/natural health niche so if you have a good OTO in place and sweeten the commission I might sign up :-)

    Some tips:

    - Is there a picture of Danielle on the site? The blonde girl is stock photo I see on a lot of insurance PPC ads. Don't use that. Put up a picture of the author - make the copy more personal.

    - I would cite some scientific research in your sales copy - I'm in the personal development niche and I've tested this again and again - if you cite some authority body of work (ex - this science journal documented an experiment where visualization exercises changed x, y, z behavior) it helps with conversion.

    - not sure what good the bonuses are - if I suffer from a skin problem do I really give a crap about Yoga :-) ?

    I know everyone on Clickbank is in love with the mini-site idea but I would add more content then the long sales copy. Content rich sites convert better. Add articles, research etc. etc.

    Take a look at the Truth About Abs or some of the high gravity diet products. You'll see long videos, lots of content.

    People will stay on your site, google your term (they will also start googling the author's name) etc. etc. before buying your product.
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    • Profile picture of the author DelilahB
      Thanks very much for your tips. Yeah I know the stock photo for an author is not a good idea, but the author of the book doesn't want her photo or even real name to be listed online. She is very paranoid about stuff like that. I think we may just remove the photo altogether since more than one person has pointed out that it's recognizable.

      As for an OTO we are exploring ideas, but there's just not much we can do for a product like this. The book already tells people everything they need to know/do to get rid of psoriasis, in pretty much a step-by-step fashion. What kind of backend offer would fit well here? Audio? Video? That may work but the book includes long lists that would not do well in audio format since it's difficult to refer back to at a later time. I will definitely give it more thought though! In the meantime do you have any suggestions as to what OTO offer would make you want to promote this product?

      Thanks,
      Delilah

      Originally Posted by vikramd View Post

      Your site is a good start.

      Actually - I'm in the natural cures/natural health niche so if you have a good OTO in place and sweeten the commission I might sign up :-)

      Some tips:

      - Is there a picture of Danielle on the site? The blonde girl is stock photo I see on a lot of insurance PPC ads. Don't use that. Put up a picture of the author - make the copy more personal.

      - I would cite some scientific research in your sales copy - I'm in the personal development niche and I've tested this again and again - if you cite some authority body of work (ex - this science journal documented an experiment where visualization exercises changed x, y, z behavior) it helps with conversion.

      - not sure what good the bonuses are - if I suffer from a skin problem do I really give a crap about Yoga :-) ?

      I know everyone on Clickbank is in love with the mini-site idea but I would add more content then the long sales copy. Content rich sites convert better. Add articles, research etc. etc.

      Take a look at the Truth About Abs or some of the high gravity diet products. You'll see long videos, lots of content.

      People will stay on your site, google your term (they will also start googling the author's name) etc. etc. before buying your product.
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  • Profile picture of the author Terry Kyle
    Hi D,

    It doesn't matter if there are any/many other competing products on CB at all - it's about the marketing race, not the number of competitors.

    The promotion of your site will be pretty much like any other product and that comes down to your budget/preferences e.g.

    SEO
    Affiliate Recruitment
    PPC
    Press Releases
    Forum Marketing
    Video Marketing
    Guest Blogging

    the list goes on and you can find plenty of general marketing/promotion advice on those and other traffic generation areas.
    Signature
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  • Profile picture of the author KristofferIM
    Signed in to your affiliate page to see what you have there.
    Like a lot of potential affiliates will.

    I'd ad swipes, banners, etc directly on the page after optin.

    If people have to wait for you to send over promotional material, they might loose interest.
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    • Profile picture of the author DelilahB
      Thanks, those are in the works now. I didn't want to wait until everything is ready to launch, just launched it right after we were approved by Clickbank. We are going to add banners, articles, PPC ads, other graphics and maybe even promo videos for affiliates.

      Originally Posted by KristofferIM View Post

      Signed in to your affiliate page to see what you have there.
      Like a lot of potential affiliates will.

      I'd ad swipes, banners, etc directly on the page after optin.

      If people have to wait for you to send over promotional material, they might loose interest.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by DelilahB View Post

    I know I should probably add a popover to collect email addresses
    Not if you want serious affiliates. Very few serious, pro-affiliates are willing to send their traffic to a sales page from which the vendor is trying to build a list. For all the reasons explained very fully in this thread (worth a really long, slow, careful read): http://www.warriorforum.com/main-int...oduct-opt.html .

    If you're even thinking about doing that, make sure that it's an additional/alternative sales page, so that affiliates have a choice, at least, otherwise the small number of potential affiliates you lose will be the ones who could have brought in most of your sales. (10% of affiliates typically make 90%+ of the affiliate-referred sales. Those are the ones who won't send their traffic to a sales page with an opt-in. The other 90% of affiliates may not care, but they usually don't sell so much, anyway).

    Originally Posted by DelilahB View Post

    what else should I change?
    The bonuses.

    Too many and unrelated - that smacks a little of desperation to many people, and loses more sales than it gains (you can split-test this assertion for yourselves, of course, and you should, but that's my prediction).

    Bonuses are fine if they're one or two, and closely related, but a psoriasis e-book with bonuses on yoga, stress, anxiety, gluten-freedom and exercise loses a lot of credibility: many potential customers will imagine that the vendor has desperately thought "What other free/PLR e-book can I throw in here to make it look like better value?". Not good at all. These need to go, and ideally be substituted by one or two relevant ones.

    Sorry, no time to review your sales copy, right now.
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    • Profile picture of the author DelilahB
      Thanks! After your advice we've decided not to put an opt-in box in the main sales letter. We will create a different sales letter with an opt-in for affiliates who want that option, once I figure out how to add different sales letters into Clickbank.

      As for the bonuses, yeah I realize they are not directly related, but what would be directly related? Is it better to just remove them all? I can't think of anything that's extremely related since the product itself already covers everything one needs to know about getting rid of psoriasis. I brainstormed with the author of the book and we didn't really come up with anything.

      Originally Posted by Alexa Smith View Post

      Not if you want serious affiliates. Very few serious, pro-affiliates are willing to send their traffic to a sales page from which the vendor is trying to build a list. For all the reasons explained very fully in this thread (worth a really long, slow, careful read): http://www.warriorforum.com/main-int...oduct-opt.html .

      If you're even thinking about doing that, make sure that it's an additional/alternative sales page, so that affiliates have a choice, at least, otherwise the small number of potential affiliates you lose will be the ones who could have brought in most of your sales. (10% of affiliates typically make 90%+ of the affiliate-referred sales. Those are the ones who won't send their traffic to a sales page with an opt-in. The other 90% of affiliates may not care, but they usually don't sell so much, anyway).



      The bonuses.

      Too many and unrelated - that smacks a little of desperation to many people, and loses more sales than it gains (you can split-test this assertion for yourselves, of course, and you should, but that's my prediction).

      Bonuses are fine if they're one or two, and closely related, but a psoriasis e-book with bonuses on yoga, stress, anxiety, gluten-freedom and exercise loses a lot of credibility: many potential customers will imagine that the vendor has desperately thought "What other free/PLR e-book can I throw in here to make it look like better value?". Not good at all. These need to go, and ideally be substituted by one or two relevant ones.

      Sorry, no time to review your sales copy, right now.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by DelilahB View Post

        we've decided not to put an opt-in box in the main sales letter. We will create a different sales letter with an opt-in for affiliates who want that option, once I figure out how to add different sales letters into Clickbank.
        Very good move.

        Originally Posted by DelilahB View Post

        As for the bonuses, yeah I realize they are not directly related, but what would be directly related? Is it better to just remove them all?
        Anything to do with skin? Something on "stress in skin disease" or "mineral supplementation in skin disease"? Or even something on psoriatic arthropathy, from which some psoriasis patients suffer badly, and the future prospect of which worries the rest, who have all heard of it? Any one of those would be closely related and relevant?

        You can (and should) split-test it, but my strong hunch is that you'll sell more with no bonuses at all, if necessary, than with 5 completely unrelated ones looking a little bit "desperate".

        Unrelated bonuses really do detract from the product, in the presentation. They make some people feel they're being offered "a collection of remainders" to spice up an otherwise unrewarding product that won't sell on its own. That's not a good message from a vendor. It will also lose you some of the serious affiliates you presumably want to attract, who won't be willing to promote it for the same reason.
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  • Profile picture of the author hayfj2
    What about ....

    A synopsis
    Exec Summary
    Extract
    Contents List

    each uploaded with backlinks to your offer page and added to -

    Slideshare.net
    scribd.com
    docstoc.com

    or converting it to a kindle book
    and using something like createspace.com
    to get it out to a wider market?

    What about PUBLISHING INTO THE DEMAND ?

    For example, doing a search for "powered by vbulletin" "psoriasis"
    on google revealed about 30,000,000 possible targetted communities
    you could start or contribute to discussions on psoriasis and link
    back to your offer page?

    The above technique could be applied and tweaked for any product
    or service, really.

    Would that help?

    Regards


    Fraser
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    • Profile picture of the author DelilahB
      The document sharing sites is a great idea! We haven't thought of it before. Publishing on Kindle/Createspace will be later down the road as well. We just need to get the pricing figured out. Currently we're selling the book for $27, and that's just so high to be sold on Kindle where most books are less than $10. How do other publishers deal with this problem? Also Kindle only gives 35% royalty for books more expensive than $9.99.

      Forum marketing will be great for this niche as well as Yahoo answers so we'll definitely be focusing on those.

      Originally Posted by hayfj2 View Post

      What about ....

      A synopsis
      Exec Summary
      Extract
      Contents List

      each uploaded with backlinks to your offer page and added to -

      Slideshare.net
      scribd.com
      docstoc.com

      or converting it to a kindle book
      and using something like createspace.com
      to get it out to a wider market?

      What about PUBLISHING INTO THE DEMAND ?

      For example, doing a search for "powered by vbulletin" "psoriasis"
      on google revealed about 30,000,000 possible targetted communities
      you could start or contribute to discussions on psoriasis and link
      back to your offer page?

      The above technique could be applied and tweaked for any product
      or service, really.

      Would that help?

      Regards


      Fraser
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  • Profile picture of the author MKCookins
    Originally Posted by DelilahB View Post


    As for the marketing side we are thinking of submitting some articles, creating some videos, using Yahoo answers, forum marketing, and asking psoriasis site/blog owners to become affiliates of our product. Is there anything else we could do? I think PPC in this niche would be really expensive, and we have no experience w/PPC.
    Forum Marketing: You need a stand out signature when you use forums. for example if you have an eBook about baking chocolate cakes your signature could be, "create your first chocolate cake by this afternoon"

    Social Media: This is huge! Use Facebook, Twitter, Pinterest. Post funny/controversial pictures and videos that will get people engaged and talking on your sites

    Content Distribution: create an article and distribute it to several different places ( not just directories)


    Originally Posted by DelilahB View Post

    The one problem is that there's another established Clickbank psoriasis product. We actually bought and it turned out to be...not that great. The writer claims that you can cure psoriasis within 3 days on the sales letter which is just bogus. In the book she basically backs down and says that you "MAY" see improvement within 3 days, definitely not cure it completely. I don't know, we really don't want to lie in our sales copy like she did, but how do we differentiate ourselves from her product?
    Simply give solid facts. For example some could be...

    "Will Help ease the redness and irritation in record time" You are not saying it will cure - but simply stating this will help them.

    Give them 1-2 months satisfaction guaranteed. If they are not happy with the results within 1 or 2 months - they will get their money back.

    Basically... Just state facts you know are true and don't do not sell lies. This is the quickest way to lose your reputation and customers in a heartbeat.
    Signature
    Fact: Only 3% of people Become Successful Online.
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