From day one, I have offered value to my subscribers, sending e-mails every 4-5 days, but only recommending a product 2-3 times a month (I always send an e-mail which contains 'value' to help build a relationship)
However, despite all the testing I have done, by offering different products in the e-mail series, offering a bonus if they purchase an item etc, it's all to no avail.
Here's where I think I've gone wrong
Mistake # 1
I aimed to get subscribers who were beginner/intermediate level musicians, but from the testing I've done, a lot of my subscribers on my list are very knowledgeable about music already. Therefore it is very hard for me to find products to promote to them, especially on Clickbank.
Mistake # 2
Does my site solve a serious problem where hungry buyers are desperate to spend money? Well obviously not, as my site is geared to offering advice to improve skills as musicians, and while this is important for some, I get the feeling most just want some 'free' advice plus a lot of musicians don't have much money!
Mistake # 3
Not enough products to promote on Clickbank. Most of the music products are really poor, and there aren't that many of them
I just wanted my first attempt at building a list to be in a niche I know something about but should I....
(a) Ditch the site
(b) Carry on but start thinking about another niche
(c) Just persist with it and keep driving more traffic!
Despite all this, I have learnt a lot in the last 2-3 months such as.
- What traffic source converts best in terms of opt ins
- How to obtain subscribers who stay on my list and like my content (I often get e-mails saying they like the tips I offer). I also have very few unsubscribers
- Creating a fairly engaging e-mail series. My unique open rate is about 35%, which to me seems ok, but I can improve on this in the future
I know I should have researched the niche better first, but I am glad I did it in something I am passionate about to try and get an understanding of list building. But what now? To scrap it and move on is quite disheartening, but I have learnt a lot in the process which is a real positive!
If you guys were in my position, what would you do?