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Is it better to re-launch an old WSO thread or start a new one for an updated product?

by Derek_Thomas
24 replies
An an experienced WSO seller, what is your opinion:

Is it better to re-launch an updated WSO in the original thread (full of testimonials and the like) or re-launch as a brand new thread? The only reason I ask it seems sometimes buyers flock to the "ground floor" opportunities perhaps more to the older threads that have been around the block a time or two. Then again, the threads with pages of reviews have a big advantage for that very reason.

Anyway, I hope my question makes sense, and I'm curious what you all might say. Again, should I re-launch my WSO in a new thread or update my older one? Any thoughts?

Thanks,
Derek
#product #relaunch #start #thread #updated #wso
  • Profile picture of the author connorbringas
    I'm voting for relaunching the old. Testimonials are poweful, however you coudl technically grab them from the old thread and paste them into a new WSO.
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  • Profile picture of the author WeavingThoughts
    Old thread any day.
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  • Profile picture of the author Ed Micah
    I'd go for the old one, too. Even though you can copy & paste the testimonials to the new one, but in my opinion, the pages, views, the discussion, the WSO age are the golds.
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  • Profile picture of the author CyberAlien
    It really depends on the updates made honestly. If you've completely changed up the product then a new thread may be better. Why? Because if you've answered questions for customers in the old thread and those answers may be different for the updated product, it can cause confusion. This is especially important if you've changed any of your guarantees.
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  • Profile picture of the author Troy_Phillips
    If the testimonials are for product 1.0, are they still relevant and legal for 1.1?
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    • Profile picture of the author shane_k
      Originally Posted by Troy_Phillips View Post

      If the testimonials are for product 1.0, are they still relevant and legal for 1.1?
      This was my opinion also.

      I understand that the OP wants to leverage off of the "credibility" of the old product.

      But personally I think this is lame.

      Just because there might be good reviews for the old product doesn't mean the new one is going to be any good.

      I have also seen some WSO's where the seller included testimonials from their other products that didn't have anything to do with what they were currently selling.

      if you going to sell a product then let people leave honest reviews for THAT PRODUCT not a past version of it.
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      • Profile picture of the author Derek_Thomas
        Originally Posted by connorbringas View Post

        I'm voting for relaunching the old. Testimonials are poweful, however you coudl technically grab them from the old thread and paste them into a new WSO.
        Originally Posted by WeavingThoughts View Post

        Old thread any day.
        Originally Posted by Ed Micah View Post

        I'd go for the old one, too. Even though you can copy & paste the testimonials to the new one, but in my opinion, the pages, views, the discussion, the WSO age are the golds.
        Thanks guys. I appreciate the insight.

        Derek
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        • Profile picture of the author Derek_Thomas
          Originally Posted by Chase Watts View Post

          It really depends on the updates made honestly. If you've completely changed up the product then a new thread may be better. Why? Because if you've answered questions for customers in the old thread and those answers may be different for the updated product, it can cause confusion. This is especially important if you've changed any of your guarantees.
          Any questions answered or guarantees given would be the same.

          Originally Posted by Troy_Phillips View Post

          If the testimonials are for product 1.0, are they still relevant and legal for 1.1?
          Yes, they are.

          Originally Posted by shane_k View Post

          This was my opinion also.

          I understand that the OP wants to leverage off of the "credibility" of the old product.

          But personally I think this is lame.

          Just because there might be good reviews for the old product doesn't mean the new one is going to be any good.

          I have also seen some WSO's where the seller included testimonials from their other products that didn't have anything to do with what they were currently selling.

          if you going to sell a product then let people leave honest reviews for THAT PRODUCT not a past version of it.
          Regardless of what you've seen others do, what I'm referring to is an update, not a different product.

          Thanks for the input guys,
          Derek
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  • Profile picture of the author Des Lau
    One thing to think about is, if you are launching through WSO pro and you are planning on attracting affiliates for promotion, the stats probably won't make sense for affiliates to pick up, because the thread has had many views already.

    This would only be an issue if you are relying on affiliates looking at EPCs and conversions.
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    • Profile picture of the author Derek_Thomas
      Originally Posted by Des Lau View Post

      One thing to think about is, if you are launching through WSO pro and you are planning on attracting affiliates for promotion, the stats probably won't make sense for affiliates to pick up, because the thread has had many views already.

      This would only be an issue if you are relying on affiliates looking at EPCs and conversions.
      You know, that concern was what initially prompted me to ask the question. I would like to attract affiliates to promote this updated version, but that could be problematic seeing as I am using WSO Pro and the stats currently reflect 1.0.

      So your recommendation would be to start a new thread, even as this is only an update?

      Thanks,
      Derek
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  • Profile picture of the author Des Lau
    It really depends on your affiliate position. Ie. Do you have some JVs and affiliates lined up mailing for you before you re-release? If yes, then stay with the old thread. You can always pay to be placed at the top of Warrior+ so potential affiliates can see..

    But if you don't, and you're relying on organic traffic, IMO, open up a new thread, new buttons and do a pre-launch
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  • Profile picture of the author taskemann
    I did this by myself once.

    I created a new thread BUT I gave the ones that bought v1.0, v2.0 for free.

    I think you'll also attract more affiliates if you create a new thread and a new listing.
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  • Profile picture of the author WillR
    I would always choose the new thread.

    People like to buy what is new and hot. If they come to your thread and they see the first post was created months ago, they won't swarm to it like they will if it's something that has only just been released. I definitely think a new thread will help sales.

    I don't agree about the issue with affiliates though since those stats and impressions are calculated from the Warrior Plus buy button. So as long as you created a new product in WSO Pro for this launch, those stats (impressions and conversions) will all start from zero just like they would if you had launched a new thread. So that's irrelevant to this question.

    But my vote is still for the new thread. You can still use testimonials from that thread (provided it's the same product) in the sales copy of your new thread. Also put a message in your old thread saying the new copy has been released and available here. This then gives you two threads for SEO juice instead of just the one.
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    • Profile picture of the author OneLifeAway
      I agree with WillR but it really depends on what you feel and your product. In regards to our video marketing software, we have used the old thread as well as a new thread and found conversions to work well either way. If you are releasing a new update, etc., I would think a new WSO would be in order as long as the changes to your product are solid.
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  • Profile picture of the author Bill_Z
    New thread all the way. Forget the old one, grab the testimonials and delete it.
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    • Profile picture of the author Derek_Thomas
      Originally Posted by Bill_Z View Post

      New thread all the way. Forget the old one, grab the testimonials and delete it.
      Delete it? as in literally delete it or figuratively forget it?

      I'm curious.

      Thanks,
      Derek
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      • Profile picture of the author Derek_Thomas
        Originally Posted by Des Lau View Post

        It really depends on your affiliate position. Ie. Do you have some JVs and affiliates lined up mailing for you before you re-release? If yes, then stay with the old thread. You can always pay to be placed at the top of Warrior+ so potential affiliates can see..

        But if you don't, and you're relying on organic traffic, IMO, open up a new thread, new buttons and do a pre-launch
        I'm working on lining up some affiliates, yes. Thank you for all your helpful advice.

        Originally Posted by taskemann View Post

        I did this by myself once.

        I created a new thread BUT I gave the ones that bought v1.0, v2.0 for free.

        I think you'll also attract more affiliates if you create a new thread and a new listing.
        I agree, which is why I will be doing just that and creating a new thread.

        Thanks,
        Derek
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        • Profile picture of the author Derek_Thomas
          Originally Posted by WillR View Post

          I would always choose the new thread.

          People like to buy what is new and hot. If they come to your thread and they see the first post was created months ago, they won't swarm to it like they will if it's something that has only just been released. I definitely think a new thread will help sales.

          I don't agree about the issue with affiliates though since those stats and impressions are calculated from the Warrior Plus buy button. So as long as you created a new product in WSO Pro for this launch, those stats (impressions and conversions) will all start from zero just like they would if you had launched a new thread. So that's irrelevant to this question.

          But my vote is still for the new thread. You can still use testimonials from that thread (provided it's the same product) in the sales copy of your new thread. Also put a message in your old thread saying the new copy has been released and available here. This then gives you two threads for SEO juice instead of just the one.
          Excellent points Will, thanks so much. My initial question stemmed from the idea that people do swarm to, as you said, what's "new and hot". I appreciate your helpful insight.

          Originally Posted by OneLifeAway View Post

          I agree with WillR but it really depends on what you feel and your product. In regards to our video marketing software, we have used the old thread as well as a new thread and found conversions to work well either way. If you are releasing a new update, etc., I would think a new WSO would be in order as long as the changes to your product are solid.
          The changes will be video training as well as additional modules and a Members Area so fairly significant.

          Thanks to all,
          Derek
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      • Profile picture of the author Bill_Z
        Originally Posted by Derek_Thomas View Post

        Delete it? as in literally delete it or figuratively forget it?

        I'm curious.

        Thanks,
        Derek
        Literally delete it (the helpdesk should do it for you). You don't want multiple threads with the same product, if someone searches on WF or Google and stumbles on your product you don't want two threads confusing them. Just makes sense to have only the recent version out there.
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        • Profile picture of the author Derek_Thomas
          Originally Posted by Bill_Z View Post

          Literally delete it (the helpdesk should do it for you). You don't want multiple threads with the same product, if someone searches on WF or Google and stumbles on your product you don't want two threads confusing them. Just makes sense to have only the recent version out there.
          Thanks.

          Honestly I was considering doing this anyway if for no other reason than to satisfy my OCD.

          Derek
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        • Profile picture of the author WillR
          Originally Posted by Bill_Z View Post

          Literally delete it (the helpdesk should do it for you). You don't want multiple threads with the same product, if someone searches on WF or Google and stumbles on your product you don't want two threads confusing them. Just makes sense to have only the recent version out there.
          I don't know that I agree with that. Depending on the size of your old thread you could be getting a nice amount of organic traffic from the search engines. I wouldn't delete it. As I said previously I would simply go to the first post and remove all that is there and put a simple line saying the software has been updated and is now available here (and link to your new thread). I would also get the mods to close the thread for you.

          People won't be confused if you make it clear where the new software is available. The only people you could potentially confuse are those who land on your old thread and if that's the case, they are people who may never have found your new thread anyway so it's only going to increase your sales having the two.
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  • Profile picture of the author sbucciarel
    Banned
    I actually tested this. Launched an old thread with an updated offer. Mediocre sales. Launched a brand new thread with the old testimonials ... great sales.
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    • Profile picture of the author Derek_Thomas
      Originally Posted by sbucciarel View Post

      I actually tested this. Launched an old thread with an updated offer. Mediocre sales. Launched a brand new thread with the old testimonials ... great sales.
      I myself have re-released updated WSO offers in the same thread and experienced similar mediocre sales so I was really curious if anyone else experienced the same. Thanks for sharing your experience. I think the information and insight provided here more than answers my question and I'll be opting for a new thread.

      Thanks,
      Derek
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    • Profile picture of the author Erik Wong
      Originally Posted by sbucciarel View Post

      I actually tested this. Launched an old thread with an updated offer. Mediocre sales. Launched a brand new thread with the old testimonials ... great sales.
      Exactly. Just recycle and add more values.
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