4 replies
hi, Im a total newbie who is starting out as an SEO writer and I just had a potential client ask me if I am capable of writing SERP copy. Unfortunately, I don't know exactly what SERP copy is... could that be article or text written in html?? Can someone please help me?
#copy #serp
  • Profile picture of the author RogueOne
    They probably mean original content that will get in search engine results.

    SERP = Search Engine Results Page.

    So, what does SEO writer mean to you, if you don't know what SERP is?:confused:
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  • Profile picture of the author lanew
    If you're starting out in SEO, you need to get a firm grip on what the buzz words are so you don't have to ask. Read any good FREE book on SEO and you will know these things, and it will make you a better SEO writer. Good luck.
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  • Profile picture of the author Tim3
    SERP copy = copy for the search engines, it's a bit vague but one assumes it means keyword optimized articles that are likely, by nature of the keyword phrases used, and the relevancy of the article to get good positions in the SERP's, whether or not they will is beyond your control.

    The term could also mean I suppose the Meta Description, which is about the 150 characters that appear below the titles in the page results.

    If you are are writing for the SERP's then you will need to know about LSI keywords, go take a look at the Wordtracker.com websites to get the gist of it.
    I'm afraid I am a very slow typist, hope that helps
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  • Profile picture of the author Randall Magwood
    I just updated the copy on the description of one of my main pages on my site. Just got around revising my sitemap today. I'm confident it'll appear the way i want it to in the search engines.
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