I hit the jackpot with Reddit - 3,000 visitors in one day but NO SALES. Why?

Site looks great! I know Reddit is just a "hang out" site that a lot of people browse during work. 3k is a lot of visitors but it could just be some bad luck right now since most people on Reddit aren't looking to buy anything?

I'm not very experienced tho, just the first thing I thought when you mentioned Reddit!

GL

Nice looking site, just the wrong place to promote it. And I would have said that without having read your story.

I'm thinking survival or surviving some kind of disaster is not an uppermost concern for people at Reddit.

People tend to not think about unpleasant things until it's a fire. That is to say, when it's looming or they've experienced it and won't make that mistake, again. The mistake being not having survival gear.

Forget about it. But it's a good experience because you can look at your Analytics and see what products or pages attracted the most people. Then maybe you can focus on promoting that - just an idea.

In my opinion, you should warm them up first by giving them something like a free report. (Maybe something like "The 5 Crucial Must Haves in Case of a Natural Disaster") You must include a clear call to action in order to get them on your list. Once you get them on your list, you can them sale to them more than once.

Reddit users are usually more internet savvy than the average guy browsing the net. Their traffic works, but not for every niche. You really gotta hit home with your page or product to profit off reddit.

If you are not looking to build a list even though that is best in my opinion. Here is one forum I found with Google .http://www.disasterrecoveryforum.com(think I can do that) Not sure if they allow you to have a signature, but they are out there. Get in get a Sig and start posting. Keep an opt-in form offering a free newsletter in the side bar and drive traffic by posting on that forum. Point being you need to target your niche where they are. You should see better sales there. Or find a disaster site that offers banners.

Most surfers at Reddit just hang out at Reddit, not search products to buy. Consider another traffic generation methods which have high convertion rate.

Wrong place to expect sales my friend, it's like trying to sell sand to the people in the Sahara desert.

There is a show that comes on every night on A.M radio called Coast to Coast. It is basically a doomsday show and has about 20 million listeners. If you could save some money and advertise your survival kit there, you could possibly strike it rich

This is the audience you want to reach -> Home - Coast to Coast AM <-

Try testing a few hundred bucks on your local station that carries the show, and see how it goes

I did not used reditt for traffic ever. But platform always matters. If there are much more funny videos and pictures then facebook is a better choice etc.

3000 visitors a day = vanity metrics.

Further reading: Lessons Learned: Why vanity metrics are dangerous

And: Don’t Be Fooled By Vanity Metrics | TechCrunch

What is the bounce rate? What how 'deep' are the visitors going? Did you check your analytic?

Site looks good, but if you open to a suggestion. You have your description of your product far down the page, its below the purchase links.

Move the "why you need' part above the 'our products' part.
Makes sense. First explain the need, and the benefit of your product. Then show them how your products fulfill that need. Your doing it the other way around.

Here are some things that could be turning people away from buying...

1. You have way too many options. Options are good, but only in small amounts. Here's what I would do...

Remove all of the options except 3. Give them only 3 options on the front page. Offer 3 different pricing packages for each one that offers better discounts if they choose the bigger packages.

2. Fill the rest of your site with a story...

Tug on those emotional strings. Put a story on there about how your product saved someones life. Bring up the problems with them not having an emergency bag in case something bad happens.

You want your customers to feel like they need your product to be safe.

3. It's almost Christmas time...

Offer holiday discounts or put something on your site that says "Makes a great gift. Make sure your loved ones are protected."

Get them thinking about their loved ones and how vulnerable they would be without this product.

I won't spill the rest of the beans for you, because it's important you learn on your own. I hope these helped you or at least gave you some ideas to implement for yourself. Good luck!

I don't think that Reddit users are a particularly wealthy demographic.

Thank you all for the replies. I've learned more about internet marketing here than any other source online.

Make sure you use targeted ads which will actually convert. You must provide relevant and quality content if you want any conversions.

Most people on Reddit are 12 years old.

This is why building a list is very important! Trying to sell directly to a first time visitor is VERY HARD.

If you build a list - then provide value to them and generate trust, when the time comes to sell a product they will ALWAYS follow.

Nice work bud! Im very happy for you, 3k visitors out of the gate is something to be proud of!

People buy survival stuff out of fear. Some marketers have a problem with using fear as a motivator but there's nothing wrong with it at all. Every type of insurance people buy they buy out of the fear of loss on one level or another.

Now to your site. "Anything Can Happen, Get a grab pak and be prepared." Is that the best you can do? A happy, smiling family all muggin' into the camera? Ugh. The other slide with the tornado is slightly more like it but both fall flat in a big way.

You've got a lot of real estate up top going to waste. You need to write a short, to the point paragraph describing something right out or hurricane Sandy. How many people would have paid BIG for one of your kits had they known that was coming?

That's where you need to go. The site is clean and presentable but it's more of a catalog than a sales page. Just look through the news of the last week for anyplace in the NE that was hit hard by Sandy. Then pick a handful of stories, create a composite scenario people can read about in recent news and relate to immediately. Follow that with a call to action. That's what's going to sell your GrabPaks, not smiling faces. Good luck.

ohhhhh dammm

this will be the worst traffic you got and also very bad luck for not getting even 1 sale from the 3k visitors

BAD LUCK !!!!!!!!!!!!!!!

The quality of visitors from social bookmarking sites has always been poor. I've had 1000 visits before and no clicks. The best thing is to build a long term sustainable relationship with ur visitors through organic search engine traffic

The site is great but you could have promoted it in a wrong venue.