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PROS & CONS - Republishing vs. Original Content?

by 3000
8 replies
What are the pros and cons of creating a free blog and just republishing articles from other authors vs. creating own original content?

I'm not talking about straight up plagiarism, I'm talking about copying say, an Ezine article and giving the author full credit.

I'm not trying to rank the pages, I'm just trying to get the traffic I'm getting from my YouTube videos onto a "pre-sell" page then to a ClickBank offer.

What are your opinions on this?
#cons #content #original #pros #republishing
  • Profile picture of the author Steve B
    IMO, there is no comparison.

    Original content beats out previous content by a wide margin.

    I would rather have 1 high quality original article to publish than 100 copies of stuff that is already all over the web.

    Steve
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    • Profile picture of the author websoftware
      This is completely ok if you are not worried about ranking in Google and have permission to republish the article on your website.

      I would not recommend publishing anything on your website without permission. Many authors are filing DMCA takedowns on a daily basis.


      Additional information for those unaware of DMCA penalties

      You can read more information about DMCA here:
      Digital Millennium Copyright Act - Wikipedia, the free encyclopedia

      Google has even created a tool for authors to use found here:
      Removing Content From Google - Google Help

      You can also read Google's Blogger Copyright Policy here:
      Blogger Copyright Policy - Blogger Help

      What is Webspam? Matt Cutts explains 2:45 minutes into the video that they will take manual action for DMCA complaints.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by websoftware View Post

        This is completely ok if you are not worried about ranking in Google and have permission to republish the article on your website.
        Exactly so.

        And if you're taking the content from article directories in accordance with their own terms of service (which will always specify "entire articles" and "unedited"/"unamended" and "with the author's resource box"), that's fine if you can find good enough ones, and enough of them. That's the exact purpose for which they're listed and made available in a directory, after all.

        You already know that you'll hardly get any SEO benefits at all from re-publishing them, but if that doesn't matter to you ...
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        • Profile picture of the author cashp0wer
          Myself, I prefer original content only and would never republish someone else's content on my website. I guess it is okay if you get permission and you don't care what Google thinks.
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        • Profile picture of the author petemcal
          Originally Posted by Alexa Smith View Post

          Exactly so.

          And if you're taking the content from article directories in accordance with their own terms of service (which will always specify "entire articles" and "unedited"/"unamended" and "with the author's resource box"), that's fine if you can find good enough ones, and enough of them. That's the exact purpose for which they're listed in a directory, after all.

          You already know that you'll hardly get any SEO benefits at all from re-publishing them, but if that doesn't matter to you ...
          Alexa I know article syndication is your area of expertise and so I'm wondering if I can pick your brains?

          Do you think publishing syndicated content (with credit/linkback given) on a site with your own original content at a 50/50 ratio would actively harm the credibility/serp results given to a site by Google?

          So in other words would it be better to have half the potential volume of content that is 100% original. Or a higher volume of content but only 50% originality. (assuming all content is HQ and relevant)
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by petemcal View Post

            Alexa I know article syndication is your area of expertise and so I'm wondering if I can pick your brains?

            Do you think publishing syndicated content (with credit/linkback given) on a site with your own original content at a 50/50 ratio would actively harm the credibility/serp results given to a site by Google?
            I wouldn't think so, at all, but I'm only guessing because I've never done it. John McCabe is perhaps the man to ask, because he's an article marketing expert and he syndicates some other articles on his own sites in addition to his own content (which I normally don't, churlish brat that I am).

            I'd expect the "overall SEO potential" of site A (with 50% unique content and 50% syndicated) to be just the tiniest fraction higher than that of site B (with just the unique content, i.e. half the total content but all unique) ... assuming everything else is equal. I think that if you look at it logically, they ought to be identical from the SEO perspective, because the syndicated content "just doesn't count", but in reality - though this isn't Google's stated intention - I think there can be some small SEO benefits from syndicated content. My overall impression is that "things like this" work as Google announces they work, about 85% - 90% of the time. I'm not really qualified to have an opinion on this question at all, though.
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      • Profile picture of the author Randall Magwood
        Originally Posted by websoftware View Post

        This is completely ok if you are not worried about ranking in Google and have permission to republish the article on your website.

        I would not recommend publishing anything on your website without permission. Many authors are filing DMCA takedowns on a daily basis.


        Additional information for those unaware of DMCA penalties

        You can read more information about DMCA here:
        Digital Millennium Copyright Act - Wikipedia, the free encyclopedia

        Google has even created a tool for authors to use found here:
        Removing Content From Google - Google Help

        You can also read Google's Blogger Copyright Policy here:
        Blogger Copyright Policy - Blogger Help

        What is Webspam? Matt Cutts explains 2:45 minutes into the video that they will take manual action for DMCA complaints.
        Nice tips websoftware.
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  • Profile picture of the author cello
    Originally Posted by 3000 View Post

    I'm not trying to rank the pages, I'm just trying to get the traffic I'm getting from my YouTube videos onto a "pre-sell" page then to a ClickBank offer.
    So, if you really have permission to use the content on your site (and aren't worried about Google rankings) you should be OK legally.

    You should also think, however, about where your traffic is coming from. YouTube has an unparallelled ability to hold someone's attention. Following a link to an Ezine article presents a pretty stark contrast. In my opinion very short, original content entries would probably serve at least as well as a copied content.

    Let me know how it turns out (whatever you decide to do). It sounds like a pretty interesting strategy!
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