The ShamWow! Guy is Back... A Lesson in Selling.

by WillR
43 replies
I came across this new advertisement today on television.

I could not stop laughing the whole way through.


In essence the Schticky is nothing more than a glorified lint roller...
but I will bet you they sell millions and millions of these things.

It just goes to show you how presentation is EVERYTHING.

These guys are great salesmen.
#back #guy #lesson #selling #shamwow
  • Profile picture of the author aizaku
    oooooh,, There he is making it happen!
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    • Profile picture of the author Martin Luxton
      Will,

      If you look at this review of the product

      The Schticky Review! - YouTube!

      it seems the "lesson in selling" is

      1. Make a product that's crap look really good.

      2. Lie/mislead people about how much they are really going to pay.

      Might be a lesson some people don't want to learn.

      Martin
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      • Profile picture of the author WillR
        Originally Posted by Martin Luxton View Post

        Will,

        If you look at this review of the product

        The Schticky Review! - YouTube!

        it seems the "lesson in selling" is

        1. Make a product that's crap look really good.

        2. Lie/mislead people about how much they are really going to pay.

        Might be a lesson some people don't want to learn.

        Martin
        I was talking about the presentation, nothing more.

        But thanks for the link.

        I didn't expect the product would be anything special... but people will still buy it is my point.
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  • Profile picture of the author Alex Blades
    "Problem with that shedy pussy? get the Schticky"

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  • Profile picture of the author yukon
    Banned
    Yeah, they'll sell a boat load of those things.

    People will buy anything If the presentation pumps them up & makes the product sound exciting.

    Anyone remember Ronco? Those commercials were on TV during the holidays back in the 1980's.
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  • Profile picture of the author Alex Blades
    Notice how he used the scarcity tactic " Because you know we can't do this all day"

    Imagine using that for a WSO, "hurry up and buy while the price is low, because you know we can't do this all day"

    Might not be a bad idea, to hire the shamwow guy to pitch your WSO :p
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  • Profile picture of the author SEORAJEEV
    Hey thanks nice advertisement with the help of video and also the act is wonderful.
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  • Regardless of the quality of the product...

    The promotional video is INCREDIBLE, because it blends content and entertainment/humor. You know, sitting through a presentation video is boring and people click away fast. But this video was fast-paced, light-hearted and humorous, and it kept me engaged all the way through.

    When it comes to sales videos, blending content + entertainment is a powerful formula. Frank Kern uses this formula in all his videos, and it obviously works well for him.
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  • Profile picture of the author Don Schenk
    Amazing - starting at 45 seconds he tosses the Schticky over his shoulder at an insect crawing up the wall (just as his friend opens the door). And he hits the crawling insect without looking!

    I wonder how may thousands of times they had to shoot that part of the video.

    :-Don
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    • Profile picture of the author Alex Blades
      Originally Posted by Don Schenk View Post

      Amazing - starting at 45 seconds he tosses the Schticky over his shoulder at an insect crawing up the wall (just as his friend opens the door). And he hits the crawling insect without looking!

      I wonder how may thousands of times they had to shoot that part of the video.

      :-Don
      That bug was placed there by cgi or something
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    • Profile picture of the author Joey Starkey
      Originally Posted by Don Schenk View Post

      Amazing - starting at 45 seconds he tosses the Schticky over his shoulder at an insect crawing up the wall (just as his friend opens the door). And he hits the crawling insect without looking!

      I wonder how may thousands of times they had to shoot that part of the video.

      :-Don
      Power of the Green Screen. I have done a few commercials for the company that I work for....yes I still have a day job. I am always amazed when they say just point to the right, hold your hand like this and when you see the commercial their is stuff there.
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  • Profile picture of the author brunom
    It shows that proper selling is key, and the script is actually more important than what many people think.
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    • Profile picture of the author Alex Blades
      Originally Posted by brunom View Post

      It shows that proper selling is key, and the script is actually more important than what many people think.
      Right, after watching actual review videos, the product is total crap. Same applies here on WSO section. How many crap products have we bought that had a pretty presentation
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  • Profile picture of the author thebitbotdotcom
    I almost puked watching that video...I mean, really?
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    • Profile picture of the author Mike Hill
      Originally Posted by thebitbotdotcom View Post

      I almost puked watching that video...I mean, really?

      That's a bit much... About as over exaggerated as the video itself but let me ask 'cause I'm dying to know why it made you so sick?

      And don't say "he lied about the product" because clearly we are not talking about the product here. We're talking about the marketing involved and the different elements that make this work. (or not)

      All they are doing in this video is getting your attention with the slight innuendos throughout the video demos and it's hilarious
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    • Profile picture of the author Kurt
      Originally Posted by thebitbotdotcom View Post

      I almost puked watching that video...I mean, really?
      Sounds like you need a ShamWow!

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  • Profile picture of the author Michael Franklin
    The best is how he made fun of his real-life run in with the law at 1:04-1:08
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    • Profile picture of the author Kurt
      Originally Posted by Michael Franklin View Post

      The best is how he made fun of his real-life run in with the law at 1:04-1:08
      I love Vince and also thought that part was extremely funny.

      I think Vince is the best pitchman going, much better than Billy Mays. I've read though that he doesn't like doing the commercials. He must have needed money.
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  • Profile picture of the author drewsg
    That's the "You're gonna love my nuts" guy lmao
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  • Profile picture of the author mojojuju
    "Stop wasting over $100 a year on paper lint rollers."

    That line made me go over my purchase receipts from the past year, and sure enough, I have spent over $100 this year on those damned paper lint rollers!


    ....

    So once you pick up pennies with the Schticky, do you just rinse them off in the sink?
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    :)

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  • Profile picture of the author Michael Oksa
    Friend at door: "Oh, you're playing with your Schticky. I'm sorry."

    Vince: "Oy."



    Gotta love it.

    All the best,
    Michael
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    "Ich bin en fuego!"
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  • Profile picture of the author J Bold
    What's interesting is, in this commercial, he makes fun of his own arrest where he got in a nasty physical fight in his hotel room with a prostitute he had hired at a bar.

    Add all the double entendres and we've never seen Vince like this!

    I thought his career might be over after that arrest, but nope he just goes and makes fun of himself and makes his most ridiculous commercial yet.

    Interesting stuff.
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    • Profile picture of the author Dave Patterson
      Originally Posted by J Bold View Post

      What's interesting is, in this commercial, he makes fun of his own arrest where he got in a nasty physical fight in his hotel room with a prostitute he had hired at a bar.

      Add all the double entendres and we've never seen Vince like this!

      I thought his career might be over after that arrest, but nope he just goes and makes fun of himself and makes his most ridiculous commercial yet.

      Interesting stuff.
      And the clothes he's wearing look like prison work release garb...
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  • Profile picture of the author Tim Franklin
    You can learn a lot from watching these guys, presentation is certainly one of the ways you can generate more revenue, I do think that building a better product does make the sales process easier, but learning about getting to that buying trigger and getting the sales that kind of information is invaluable.

    Oh on the product itself, it is a silicone, based product, It will dry out and eventually stop working, but hey what do you expect for $19.95

    nice post.
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  • Profile picture of the author Alex Blades
    I think Vince is the best pitchman going, much better than Billy Mays. I've read though that Vince doesn't like doing the commercials. He must have needed money.
    Imagine if Vince knew about the Warrior Forum, he would be the biggest WSO seller of all time

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  • Profile picture of the author Randall Magwood
    I like the way this guy sells. He used to sell a food device (or some knives) in another informercial, but his appearances are always entertaining.
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  • Profile picture of the author Mike Hill
    You gotta love Vince Offer and his talent. Did you know he is also a comedian.
    http://en.wikipedia.org/wiki/Vince_Offer

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  • Profile picture of the author Mr. Ken Russell
    This guy was born to sell.. it takes real natural talent to sell the way he does.
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  • Profile picture of the author Mike Hill
    Here's another version of Vince's Schticky (It's an official gag reel)

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  • Profile picture of the author Brains Gone Wild
    Brilliant, really. Yes, product is crap I'm sure but the presentation is simply brilliant. Let that be a lesson to all of us Warriors.... never underestimate the power of entertainment and humor in an offer! (and you can still bounce back after going to jail for punching a $1,000 biting prostitute)
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  • Profile picture of the author WillR
    The fact we are all here talking about the advertisement on a marketing forum just goes to show you how being a little different can really help spread your message.

    I only just noticed after re-watching it that it comes with a 10 year guarantee.Oh please, can you imagine trying to get a hold of that company 10 years down the track?!
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  • Profile picture of the author satrap
    The funny thing to me is that these guys can sell anything. I mean they can pick up a rock and peresent it as if it's the most important thing you need in your life right now.

    The sad part is that millions of people will actually buy the rock!...
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    • Profile picture of the author Michael Oksa
      Originally Posted by satrap View Post

      The funny thing to me is that these guys can sell anything. I mean they can pick up a rock and peresent it as if it's the most important thing you need in your life right now.

      The sad part is that millions of people will actually buy the rock!...
      Like the Pet Rock?

      Ah...the memories!

      When I was a kid I got some fake fur, cut it into narrow triangles, and glued on some rocks to make hair (in a mohawk). I painted on thin sunglasses, and sold them as...

      Punk Rocks.

      I was about 12 at the time, and I had a blast doing it.

      All the best,
      Michael
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  • Profile picture of the author Jordan Kovats
    I always wanted the invisible dog...a dog leash with a harness you just carried around...lol
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    • Profile picture of the author wordwizard
      The Schticky commercial was pretty funny - and had me jot down the phone number, just in case I decided later I wanted one. And the ShamWow too... (though I think he was cheating in the Cola example).

      Such a deal with the free BIG Schticky (or twice the ShamWows) thrown in as a bonus!

      Except... I probably missed the deadline
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  • Profile picture of the author Alex Blades
    I only just noticed after re-watching it that it comes with a 10 year guarantee.Oh please, can you imagine trying to get a hold of that company 10 years down the track?!
    He played the numbers game like most "gurus", he knows most will just chalk it up as a lost, instead of spending more money to ship it back
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  • Profile picture of the author DubDubDubDot
    He seems old and worn down in this. His pitch doesn't have the same ring to it.

    I had one of these silicon rollers like 20 years ago. They've been around forever. Decent for a limited amount of fur on black clothes.
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  • Profile picture of the author E. Brian Rose
    This type of selling has been around for years, even long before the infomercial type commercials we see today. Where? Trade shows and carnivals. And before that, a horse and carriage took them from town to town. Back in those days, the most popular item being sold was snake oil. It gave a weak man the strength of a "raging bull". Here's actual footage from an iPhone in the 1800's...

    https://www.youtube.com/watch?v=b9jGSdGVNFI
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