Am I leaving money on the table?

23 replies
So, I have created this website almost 3 months ago:
Just Wedding - Everything You Need For Your Wedding!
Hired SEO guy for about 2 months, stopped since Google's last update.

Currently only getting around 20-50 visits/day:


Have installed autoresponder for a free 110 page report that I wrote myself, but only got 1 subscriber so far :/

Have placed adsense, got 4 clicks only.

Placed some affiliated sponsor links, got 40ish clicks each, but no sales.

So, what's my problem now? I think I'm leaving some money on the table as to those traffic wasted everyday...

What am I missing? and how can I monetize it to maximize my revenue?

Any ideas?
#leaving #money #table
  • Profile picture of the author RyanLeonard
    What keywords are you ranking for? Are they buyer keywords? Also, as far as your free ebook offer, I would have the cover done professionally (PM me for someone that can do a super job on the cheap) and I would take out the bit about 110 pages. Most people don't have 10 minutes, let alone a few hours to go through some report they found on the internet. Focus on the benefit of the report, what problem/pain it will solve.
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  • Profile picture of the author talfighel
    I personally think that you are giving way too much free content on your site.

    I think that it would be a good idea to create your own product or just have that page as a newsletter opt in page that you will only collect names and emails of interested prospects.

    That way, you can follow up with them on great offers that will actually put money in your pocket.

    If I was a potential buyer, I would not buy anything. Most of the stuff is there for free already. You need to cut that out.
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  • Profile picture of the author MKCookins
    My advice is create a squeeze page.

    At the current moment the second I log onto your website, there are too many distractions. It has been proven if you give a first time visitor too many choices when they visit your website 90% of the time they will do nothing and leave.

    So create a squeeze page, add 3-4 bullets explaining the benefits of your free eBook, and add an opt in form. This way the only option I have is subscribe or leave.

    Wish you all the best!
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  • Profile picture of the author arranrice
    Maybe use a free wordpress membership plugin and charge say $4.99 per month for people to view the content, you could add new content weekly to keep members. For people who are not members only show small amounts of content.
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    • Profile picture of the author Ellie Days
      I'm not sure what keywords my SEO guy ranked for me...... but I know with my domain name keyword, I'm on page 2.

      As to the free offer, it is actually not a report (that;s way too long to read), but a guide with 2-30 information contents, and rest with the empty templates for the prospects to organize their wedding.

      Originally Posted by RyanLeonard View Post

      What keywords are you ranking for? Are they buyer keywords? Also, as far as your free ebook offer, I would have the cover done professionally (PM me for someone that can do a super job on the cheap) and I would take out the bit about 110 pages. Most people don't have 10 minutes, let alone a few hours to go through some report they found on the internet. Focus on the benefit of the report, what problem/pain it will solve.

      Well, I started with so much content because I aimed to become an authority, and in the long run, hoping to become one of those top weddings sites where revenues come from local advertisers...

      Originally Posted by talfighel View Post

      I personally think that you are giving way too much free content on your site.

      I think that it would be a good idea to create your own product or just have that page as a newsletter opt in page that you will only collect names and emails of interested prospects.

      That way, you can follow up with them on great offers that will actually put money in your pocket.

      If I was a potential buyer, I would not buy anything. Most of the stuff is there for free already. You need to cut that out.
      Originally Posted by MKCookins View Post

      My advice is create a squeeze page.

      At the current moment the second I log onto your website, there are too many distractions. It has been proven if you give a first time visitor too many choices when they visit your website 90% of the time they will do nothing and leave.

      So create a squeeze page, add 3-4 bullets explaining the benefits of your free eBook, and add an opt in form. This way the only option I have is subscribe or leave.

      Wish you all the best!

      I doubt with my current traffic, that's going to convert anyone?? :/
      But if I were to charge that, I'd have to hire someone to build tools for me, otherwise, with contents, it's pretty much all over the net. With good tools that solves their problems, they'll definitely pay for it, right?

      Originally Posted by arranrice View Post

      Maybe use a free wordpress membership plugin and charge say $4.99 per month for people to view the content, you could add new content weekly to keep members. For people who are not members only show small amounts of content.
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      • Profile picture of the author LilBlackDress
        Originally Posted by Ellie Days View Post

        I'm not sure what keywords my SEO guy ranked for me...... but I know with my domain name keyword, I'm on page 2.
        But nobody is looking for your domain name keyword. Ok my bad, 200 or so for Just Wedding and 12 for Everything You Need For Your Wedding. Of which neither phrase is targeted.

        Originally Posted by Ellie Days View Post

        As to the free offer, it is actually not a report (that;s way too long to read), but a guide with 2-30 information contents, and rest with the empty templates for the prospects to organize their wedding.

        What are you trying to sell to the consumer?



        Originally Posted by Ellie Days View Post

        Well, I started with so much content because I aimed to become an authority, and in the long run, hoping to become one of those top weddings sites where revenues come from local advertisers...
        I have a similar type site where I sell health and beauty products. It does well but another site I made that is simpler in design does even better and is easier to run i.e. don't have to have lots of photos etc.

        However, with your goal in mind, you could make this work. You just have to get the traffic and compelling reasons that someone would advertise on your site instead of another.



        Originally Posted by Ellie Days View Post

        I doubt with my current traffic, that's going to convert anyone?? :/
        But if I were to charge that, I'd have to hire someone to build tools for me, otherwise, with contents, it's pretty much all over the net. With good tools that solves their problems, they'll definitely pay for it, right?

        You don't have to have a ton of traffic to convert. You have to have targetted traffic. I have one page that gets just a few visitors a day but about 1 in 4 buy.
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  • Profile picture of the author Randall Magwood
    Time to get your traffic game up. In what ways are you driving traffic to your site besides SEO? I would use as much traffic sources as possible that you can do. One thing you can start with is Youtube.
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  • Profile picture of the author Chris_Willow
    With 50 visits a day you could be doing way better. I would suggest making that front page slider static, otherwise it's annoying and it's hard to read all of it. Maybe add a button so visitors can manually click through the articles.

    Also the value proposition for your wedding planner is poor. The fact that it's 110 pages might be a turn-off for many people (including me). You want your value proposition to be clear and benefit-oriented.
    Try googling some examples of good value propositions and going from there

    Cheers!
    Chris
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  • Profile picture of the author aizaku
    you are getting a lot of great feed back from other warriors here which is great. Look for all the common themes in this thread and fix those first.

    Here is my quick critique:

    too busy, eyes going everywhere. Create simple header image with content container and widget area.

    widget area, make it 300 pixels wide and put a video in there telling ppl about your free report leading down to your opt in box.

    think of different traffic source: rankings, youtube, forum, blog commenting, guestblogging.

    ranking and guestblogging is a must, pick two more where your audience congregates the most (e.g. wedding forum)

    Your niche is great and you have the makings of an authority website where you can sell both physical and digital products.

    best of luck!
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  • Profile picture of the author Joshua Morris
    Yes I believe you are leaving a TON of money on the table...

    Think about how much money people truly spend on weddings ever day, you are literally in a billion dollar a year industry, and you're asking if your leaving money on the table.

    Here's a few things I would do,

    Make sure you have analytics installed, and google webmaster tools. This will help you test and improve your traffic, pages and sales.

    You need a squeeze page, leading into an autoresponder that has emails set for months forward that will be selling affiliate offers via email. The longer the autoresponder, the better.

    I would also work very hard on that autoresponder to make it convert.

    Next you need a real traffic plan.

    At the moment your traffic plan is "SEO"... that's not a traffic plan, that's a traffic method, and not a great one at that.

    If you have the squeeze page and autoresponder set up, then you should be able to monetize that traffic properly.

    Adsense won't cut it, you need the autoresponder loaded with emails that are selling related products for months on end.

    Try to think really BIG.

    You have a great wedding site, but you don't need to just sell wedding stuff.

    Women want to lose weight for the wedding, that's a whole new section that you can monetize.

    Think of other ways to monetize.. such as post wedding stuff. You already have the honeymoon section... monetize that part. There are probably guides for choosing a great honeymoon (and if not, make one)

    In short there are many ways you can grow the revenue of this website, but you must have a few very critical elements first.

    1. Autoresponder loaded with 3 months of emails that constantly SELL SELL SELL.
    (In the autoresponder you also inspire, motivate, and advise)

    2. Create a traffic plan (SEO on its own does not cut it... there are many sources of traffic, learn to drive traffic... 50 per day will never be enough, aim for 250 per day from a combination of sources and TRACK IT with google analytics)

    3. Add many more types of products and make them fit... weight loss products for a final tone up, honeymoon products for holiday ideas and secrets, mentality products for having a good marriage... Even baby products if you want to take it that far.

    4. Load up all these related and workable products into the autoresponder, and sell them on the website as well.

    There are a couple more things you can do as well, but there isnt much point in talking about it because you need the autoresponder, the traffic and the offers before.

    When you have all these in place you can start having much more fun... Sending much more traffic and testing it, using paid traffic.. or affiliating yourself with wedding planners, wedding dress makers, and even holiday agents.

    The options are wide open for you to make more money, but start on a solid ground first

    Hope this post helped, if you have questions let me know
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  • Profile picture of the author Chris_Willow
    I see other Warriors are focused on improving your traffic figures and redesigning the site. While this relevant feedback and I agree with most of what's been said, I would strongly recommend fixing your value proposition for the opt-in.
    It's the cheapest and easiest thing you can do and it'll probably have the biggest impact on your opt-in rate.
    Here's a free video that will help you: Powerful Value Propositions: How to optimize this critical marketing element – and lift your resu lts
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  • Profile picture of the author YasirYar
    With 50 unique visitors daily, that's not bad at all considering the recent Google updates. But you need to focus on a more 'targeted' audience or traffic for your website. That is a major task. You have to re-think your current SEO strategy and web promotions to get yourself more leads and sales.
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  • Profile picture of the author Bill Hugall
    Check other sites in your niche and see about advertising on their site with a small clean banner ad. Also as long as your ebook isn't in direct competition ask the site owner if you could purchase a solo to their list. This gets you in front of your market and allows you to build a relationship with someone else in your niche.

    Also you might want to throw an exit pop-up offering your free guide when they go to leave your page. Video on you tube. There really are some cool things you can do to drive traffic now you just need to learn about traffic.
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  • Profile picture of the author Alex Williams
    Where are you getting those visitors from? Your niche is perfect for getting traffic from videos: make 10, 20 or 50 videos, each sharing 2-3 great tips or suggestions, upload them to YouTube and target relevant keywords. Don`t need to look too much into the search count for those keywords - if you get 50 videos up, you will have good traffic.

    Then, when you have the traffic question solved, you need to monetize the visitors.

    My suggestion would be to send all that traffic to a dedicated squeeze page: make a simple HTML page and list 4 bullets why they must optin to get your free ebook. Once you have those people on your list, you can contact them over and over.

    PLUS - I agree with Chris_Willow: if I saw a free report is 110 pages in length, I would never download it. People are busy - I usually spend 5-10 minutes for a free report, so I would say anything below 20 pages, or even 15.

    So, to answer your question - right now, as you do not have lots of traffic, I would say you are probably not leaving money on the table, or if you are, that's not something huge. But with this niche, you can be easily making good income in a short time, if you increase your traffic and get those few things mentioned above, fixed.

    Good luck!
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  • Profile picture of the author Alex Williams
    Where are you getting those visitors from? Your niche is perfect for getting traffic from videos: make 10, 20 or 50 videos, each sharing 2-3 great tips or suggestions, upload them to YouTube and target relevant keywords. Don`t need to look too much into the search count for those keywords - if you get 50 videos up, you will have good traffic.

    Then, when you have the traffic question solved, you need to monetize the visitors.

    My suggestion would be to send all that traffic to a dedicated squeeze page: make a simple HTML page and list 4 bullets why they must optin to get your free ebook. Once you have those people on your list, you can contact them over and over.

    PLUS - I agree with Chris_Willow: if I saw a free report is 110 pages in length, I would never download it. People are busy - I usually spend 5-10 minutes for a free report, so I would say anything below 20 pages, or even 15.

    So, to answer your question - right now, as you do not have lots of traffic, I would say you are probably not leaving money on the table, or if you are, that's not something huge. But with this niche, you can be easily making good income in a short time, if you increase your traffic and get those few things mentioned above, fixed.

    Good luck!
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  • Profile picture of the author Jackson Tan
    decent website but u need a stronger call to action.. I think you can split your ebook into follow up emails.. give them a small piece of it first.. ask them what do they like.. personally if I am going to hire someone for my wedding, I doubt I still want to read through all these
    my 2 cents~
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  • Profile picture of the author shipwrecked
    Originally Posted by Ellie Days View Post

    So, I have created this website almost 3 months ago:
    Just Wedding - Everything You Need For Your Wedding!
    Hired SEO guy for about 2 months, stopped since Google's last update.

    Currently only getting around 20-50 visits/day:


    Have installed autoresponder for a free 110 page report that I wrote myself, but only got 1 subscriber so far :/

    Have placed adsense, got 4 clicks only.

    Placed some affiliated sponsor links, got 40ish clicks each, but no sales.

    So, what's my problem now? I think I'm leaving some money on the table as to those traffic wasted everyday...

    What am I missing? and how can I monetize it to maximize my revenue?

    Any ideas?
    Typical to very new sites started on a low budget, so don't fee frustrated!

    OK, so I think that you aren't leaving money on the table. Those 10-20 visits a day are: mainly you accessing your site, your business partners, a few people kicking in. So your site is too new to start calculating ROI. You don't have enough targeted potential clients.

    After attracting at least 500 a day, by also making sure they're targeted people who actually do want to visit your site (not people accidentally coming across it), you will have to measure return-on-investment, profit etc.

    Until that don't even consider them "visitors". To almost any site 5-10-20, but even 50 might just "drop in" per day. I've seen this dozens of times with the sites that I managed.

    What I am saying is: it's natural that you only got 4 clicks from "those" kinds of visitors. From better targeted visitors you'll get higher CTRs, more clicks, more earnings (hopefully).

    This current situation could go on for over 6 months or so and with the new algorithms in place it won't be very easy relying primarily on SEO.

    I hope you're not only relying on SEO. I recommend you to use YouTube.com as well. But also try article marketing: Squidoo, HubPages, InfoBarrel...

    Your site looks good, but make sure you create plenty of unique/original content that visitors do like. Try having "bounce rates" under 50 % at any cost, but much lower if possible.

    I see you placed AdSense ads on the right side... I couldn't go through all your site, but please do note that if you want to attract clicks to them, you'll have to place them where they are in front of people's eyes.
    Check this for the hotspots:
    http://smashingtips.com/wp-content/u...general_en.jpg

    Give it more time, improve step-by-step and continue adding fresh content.

    At least you have PageRank 1 - congratulations! Getting a PageRank in only 2 months is not a bad thing. Some sites struggle many long months, some even more than a year! Not because they don't have backlinks, but because Google doesn't see them early enough...

    Good luck!
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  • Profile picture of the author dengkane
    What about setup a big un-blockable popup window when visitors access your site first time? Sell your free gift to them in the popup window.

    You can trim some contents on the site, and make some of them as subscription gift, instead of offering them all on the site.
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  • Profile picture of the author StingGB
    I note your Analytics are stagnant, pretty much constant over 3 months. That tells me you built the site and are now kind of waiting for it all to happen. It doesn't work like that. Every time Google scans your site it wants to see new relevant quality content. I remember only 4 months ago having your visitor levels, now I'm nearer 300 per day. The difference is I've quadrupled my site's size in terms of content because I add every day. Plus of course more people notice me, link to me, and so my credibility increases in the eyes of Google. I think your site is lovely, and has lots of potential, but you are not going to get anywhere sitting on your laurels. Its a journey, not a daytrip!
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  • Profile picture of the author betterwtveter
    Are you only using SEO. You need to work on your keywords it sounds like. Plus you need to market the heck out of that website with forums, blogs, backlinks, and especially the social network.
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  • Profile picture of the author WarrenPeterson
    Who is your target market? What need of theirs are you meeting? What need of theirs are you meeting, and not already answering with all your free content?

    Change your opt-in Report to, "Five Minutes To Your Perfect Wedding", or something like that...
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  • Profile picture of the author xeko
    Hi,

    I agree with the consensus to make some
    changes to your site in order to improve
    visitor retention and conversions, however,
    you'll also need more traffic than 20-50 visits
    per day to have more exciting results and for
    testing purposes.


    Even if you make your site perfect, you'll still
    want to have more than 20-50 people to convert
    on a daily basis. Just my two cents!


    Thu
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  • Profile picture of the author PaulyC
    I think you have a great site, it actually reminded me of some of the MSN relationship sites that I've seen. One of the biggest things I've done that has significantly increased my subscriber rate is to add a pop-up for subscribers... Sometimes people simply don't think to sign up, but if you put it in their face then they are given a greater chance. Your site is loaded with great content, so people are likely to stick around... Just work on increasing subscribership and make sure you have some sweet deals in your autoresponder series.

    I'd try that first.

    Best of luck.

    Paul
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