Online Marketing Is NOT Cheap
Actually, other than your fixed IT costs, online marketing can be free. However, do not fall into the trap of believing that online marketing costs nothing. The reason is that where it’s free it requires an investment of time, for example producing high-quality newsletters, writing blog content, building up your email list.
You need to understand that where it’s inexpensive it usually requires you to invest in some other area. For example, online advertising space may be relatively low cost, but it becomes expensive if no one who clicks on your ads and visits your sites buys anything simply because you have built your site for on the cheap.
Therefore, if you want online marketing to be successful for you, you need to be prepared to invest time and money. Remember, it can be cost-effective, but it’s not cheap.
Bests,
Marcus
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