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Don't let the river run dry...

by wfhblueprints
9 replies
Hey Warriors!

Hope you are all having a productive and fantastic weekend!

One of the hardest things that I struggled with when I got started was the concept of traffic (Or lack of it!) and I am sure you will agree that without it your business is dead in the water.

That being said too many of us (myself included) let that river run dry...

That is...

We focus all our efforts on one traffic source be it paid or free and depend on that to keep the process ticking over....

Some of us focus on hitting the river of traffic rather than focusing on the small trickles or streams which could turn into a flood!

You know what I mean...

We focus on getting one or two guest posts out because we know it will give us huge traffic at one go, but we neglect the forum posting and contributing to groups because it just gives us a trickle...

We'd rather invest in trying to rank our sites on Google rather than spend that money on purchasing long term banner placements... (And then moan when a Google update comes along)

We spend countless hours writing articles rather than developing relationships with affiliates... (And then cry when article sites get hit by Google)

Moral of the story is diversify!

Don't put all your eggs in one basket...

Get as many little streams of traffic going so that when one runs dry your river keeps on flowing...

I could be talking absolute rubbish or preaching to the converted....What do you think?

Regards

Chris
#dry #river #run #traffic
  • Profile picture of the author thedanbrown
    I think your statement is pretty fair. It's important to diversify your traffic because if you don't you can end up getting burned in the long run. For example, if you spend all your time doing SEO and Google makes a drastic change to their algorithm you can be de-indexed overnight and left with no traffic at all.

    Being a part of different groups on Facebook, Linkedin, and Yahoo that relate to your niche is a great way to be able to consistently get traffic just by posting every now and then.

    Forums are also great like you mentioned!

    All in all, I would tend to agree with you.
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  • Profile picture of the author MKCookins
    I am in the process of generating traffic myself. I can not agree more, once you have mastered one traffic technique, then go on and learn a new one.

    This way if one stops, for example Facebook closed its doors and all the traffic you were generating from there has come to a complete stand still - you still have forums, guest blogging, etc etc keeping your business alive.
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  • Profile picture of the author wfhblueprints
    Originally Posted by MaryPabelate View Post

    Of course, we should try to get traffic from as many sources as we can but the traffic should be targeted traffic to the website.
    Certainly! Traffic needs to be targeted otherwise its pointless!
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  • Profile picture of the author shane_k
    I agree that you need to have a variety of traffic methods.

    I also would add 2 things.

    1) Test your traffic so you know which of your efforts are bringing you results.

    There is no reason to be wasting your time on articles if articles aren't bringing you anything. Just like there is no reason to create videos for youtube if youtube isn't bringing you any traffic.

    So you need to learn to track and test your traffic so you can see what is working and what is not working.

    2) Learn to outsource some of your traffic generation work

    There are way too many ways out there to generate traffic that we can't do it all ourselves.

    1 or 2 of the outsourcers you hire should be dedicated to lead generation/traffic generation strategies.

    This will help because you are leveraging other people's time and efforts to generate a continous (hopefully) flow of traffic to your website.
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    • Profile picture of the author wfhblueprints
      Originally Posted by shane_k View Post

      I agree that you need to have a variety of traffic methods.

      I also would add 2 things.

      1) Test your traffic so you know which of your efforts are bringing you results.

      There is no reason to be wasting your time on articles if articles aren't bringing you anything. Just like there is no reason to create videos for youtube if youtube isn't bringing you any traffic.

      So you need to learn to track and test your traffic so you can see what is working and what is not working.

      2) Learn to outsource some of your traffic generation work

      There are way too many ways out there to generate traffic that we can't do it all ourselves.

      1 or 2 of the outsourcers you hire should be dedicated to lead generation/traffic generation strategies.

      This will help because you are leveraging other people's time and efforts to generate a continous (hopefully) flow of traffic to your website.
      Great point on testing and tracking....it's certainly an eye opener when it comes to identifying traffic sources that convert! It allows you to make decisions on what traffic methods are worth your effort!
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  • Profile picture of the author Randall Magwood
    Multiple sources of traffic is important... would hate to see you spend 6 months on seo and earning a nice living... then the google gods come down with a new space age algorithm that destroys your efforts.
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  • Profile picture of the author Jackson Tan
    yea.. never stop finding new sources of traffic that can help you. You may start focusing on one or two ways at the start but in the end, most of us would start looking for new ways to get more traffic to our sites.
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  • Profile picture of the author cwill184
    Thanks for the tips and advice. In an ideal world you would do every type or method of traffic generation you can. The problem is time, but I agree the more the better as you are less at risk if one of your traffic generation methods takes a hit.
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    • Profile picture of the author wfhblueprints
      Originally Posted by cwill184 View Post

      Thanks for the tips and advice. In an ideal world you would do every type or method of traffic generation you can. The problem is time, but I agree the more the better as you are less at risk if one of your traffic generation methods takes a hit.
      The problem of time can be eliminated if you work efficiently and leverage your content in the right way. If there is enough interest I'll write up a post on maximizing the time you spend generating multiple sources of traffic....
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