Would It Be Overkill To Offer Two Competing Affiliate Products On The Same Website/blog?

18 replies
For example two rival products in the same niche like two different insurance providers or both a Dish Network and a Direct TV offer.
#affiliate #competing #offer #overkill #products #website or blog
  • Profile picture of the author curly sue
    It depends how you present them. what would make sense is if you write a rated review for both, one with a better rating ofcourse.
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  • Profile picture of the author Corey Geer
    Originally Posted by Jon Tees View Post

    For example two rival products in the same niche like two different insurance providers or both a Dish Network and a Direct TV offer.
    Actually, it really does depend on the way you present your affiliate offers.

    There's one particular method of affiliate offers that I don't like which is called "review" style offers. These go into details about how a product doesn't work then say "but I know what does work!" I obviously don't know all the details about your sales page or what you're offering but here's how I prefer to see affiliate promotions.

    Offer them as "optional" extras that will save people time. Clearly state that they're in no way mandatory but will save a little time or a little money. People are lazy in nature and will spend money to save time or a little extra money. Again, your product and niche might be different but that's just my general opinion of how I see the best converting affiliate offers being promoted.
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    • Profile picture of the author igorGriffiths
      Are these offers going to be the emphasis of the site or content placed in ad space?

      Either way, treat each of them fairly a but ensure you have tracking setup to determine which of these your visitors prefers....then of course focus on the one they go for.

      As Corey rightly states, the 'I hate but I like...' type of site will no longer work as it has been over abused.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Jon Tees View Post

    Would It Be Overkill To Offer Two Competing Affiliate Products On The Same Website/blog?
    Not to me; no.

    In fact nowadays I wouldn't even want to go to all the trouble of having a niche site/blog and building a list if I had only one product to promote in the niche. Most of the money in affiliate marketing comes from repeat sales to the same customers. Not so much point building up the necessary trust-based credibility and relationship with people to whom one can only ever hope to sell one product? :confused:
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  • Profile picture of the author ilee
    Definitely not overkill, in fact there's a clever little strategy where you'll find 3 different affiliate products and review/sell them as the budget, normal and overkill products.
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  • Profile picture of the author WeavingThoughts
    Unless it is a squeeze page, I will always have multiple products on a single website. Presell by reviewing them and highlighting pros of each.
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  • Profile picture of the author Jon Tees
    I’m talking primarily about ad space.
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  • Profile picture of the author Kezz
    I've found the opposite is the case.

    If you only offer one choice to a reader, they assume you don't mean a word you have to say in your content and are just blowing wind up their **** to get them to buy the product you're promoting.

    If you offer multiple choices to a reader, and give them legitimate information on the pros and cons of each to help them decide which is a fit for them, you're providing a service similar to that a retail salesperson offers.

    The reader is then happy you've helped, and more likely to click through and make a purchase.
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  • Profile picture of the author LilBlackDress
    Originally Posted by Jon Tees View Post

    For example two rival products in the same niche like two different insurance providers or both a Dish Network and a Direct TV offer.
    Not at all. I have sites where I offer multiple products that essentially do the same thing, just in a different way.
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  • Profile picture of the author RodMar
    If it's on ad placement, then there is absolutely no reason you should worry about it.

    If you think about it, that will make your site look more as authority, as competing brands want to advertise on it.

    If you put several banners for the same product, it actually looks pushy and dishonnest.
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  • Profile picture of the author 300SMG
    If its simply ad space and you don't want the offers showing together, then just rotate the ads
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    • Profile picture of the author myob
      For targeted traffic, I have found that limiting choices is more effective for optimum conversion rates. There is a common tendency for prospects to postpone a decision to purchase when faced with too many options, which nearly always leads to lost sales. An emphasis or strong "recommendation" for a single solution or product can ameliorate the hesistancy caused by indecision. For the same reason, advertising two or more competitive or even very similar products on the same page at the same time may be similarly counterproductive.
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  • Profile picture of the author Randall Magwood
    Well... think about adult affiliate sites. They sometimes have 5 competitive sites in the same niche that they review, give 5 stars, etc... and are making good money from this model. I think you can do the same thing with your affiliate products - especially if you're just promoting 2 products.
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  • Profile picture of the author celente
    nope

    over the years I have tested probably thousands of offers...you have to do it in this game, and work hard at it.

    WHY?

    Well some offers convert well, others ok, and others, well lets just say they have not got a hope in hell of selling. It all comes down to the sales copy and offer. Offer stuff that is hard for people to say NO.
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  • Profile picture of the author tpw
    I concur with the others. I see no issue with it, depending on how you deliver it.
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  • I agree with many of the replies that if you have more than one product then you should write a review for each one and have a clear winner. Do not compare them all to be the same for the review rating because this still keeps the buyer unsure and they will carry on their research into the product. So make sure you offer a great review and make sure you choose the best one and give reason why. This tactic works amazingly.

    I hope it all goes well for you, Neil
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  • Profile picture of the author Jon Tees
    One product pays $1.50 per lead and the other pays $27 per sale if that makes a difference.
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    • Profile picture of the author Andrew de Goede
      Best way is to split test. Try running both, check sales and stats. Then indvidually check sales and stats
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