Now the second biggest search engine worldwide, YT is a traffic superpower! Have a look at this stat 'More content is uploaded to the site within 60 days than three major U.S. television networks created in 60 years.' Wow!!
It really is a marketer's gold mine when used well - want more stats? Read this: 30 Mind Numbing YouTube Facts,Figures and Statistics - Infographic | Jeffbullas's Blog
This article from the 'New Yorker' is also worth a read - The Future of YouTube : The New Yorker
Me at the zoo - YouTube