Generating and Selling Leads

18 replies
Hi,

I planning to launch a website that generates, and sell leads. Question is, I would like to semi-qualify the leads in order to maintain a high lead quality, plus they will be worth more. Does anyone have any suggestions on how I would qualify the leads?

Or the bigger question is: should I even quality them at all?

I was basically going to create a bunch of content relevant to the topic, and have people enter their info for a free ebook, etc. Would someone buy that type of lead?

Thanks,
Dom
#generating #leads #selling
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by dwtrapasso View Post

    Would someone buy that type of lead?
    Yes, possibly, though "incentivized leads" generally sell for a lower price than "unincentivized leads", don't they?

    You're talking about "making money" leads, are you? Lists of people interested in making money on the internet, that sort of thing?

    I strongly suspect that this sort of business is all about the re-orders, isn't it? You can survive only by having people coming back for more? Because, given the nature of the industry and the widespread reputation of "list-sellers", customers are inevitably going to be tentative and questioning, start with a small order and only come back if they make a profit out of it? So if the product doesn't really and clearly deliver, you're pretty much stymied?

    I'd think the main things potential customers will be interested in are ...

    (i) Seeing for themselves exactly what people opted in to, and specifically how clear it was to them, at the time, that they'd be contacted by other, subsequent parties who've bought their contact details;

    (ii) How freshly-generated the leads are;

    (iii) To how many other marketers they've been sold and when?
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    • Profile picture of the author dwtrapasso
      Thank you Alexa, and Manie! Here is more info:

      The leads I'm generating will be for breast augmentation surgeons. I'm looking to capture the lead when someone searches locally, say: "breast implants Toronto"

      I want to form partnerships with the local breast augmentation surgeons, and get them to buy the leads from me. Any tips on how to do this effectively? I would probably charge a lot for the leads right as the work performed is very lucrative?

      Thanks,
      Dom
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by dwtrapasso View Post

        The leads I'm generating will be for breast augmentation surgeons. I'm looking to capture the lead when someone searches locally, say: "breast implants Toronto"
        Oooh, I see ... sorry, Dom: mammoplasty's not exactly what I'd guessed.

        Originally Posted by dwtrapasso View Post

        I want to form partnerships with the local breast augmentation surgeons, and get them to buy the leads from me. Any tips on how to do this effectively?
        Is it the surgeons themselves who buy these leads, or the cosmetic surgery clinics in which they work? (Or are they kind of one-doctor/two-doctor private clinics where there isn't a huge effective difference between the two?).

        Originally Posted by dwtrapasso View Post

        I would probably charge a lot for the leads right as the work performed is very lucrative?
        I'd think so? Kind of similar to lawyers buying "potential accident compensation leads" hoping that some turn into a lucrative case? But I suspect clinics/hospitals may have a "lead-buying process" in place, which you need to find out about? I know nothing about the Canadian system and have (more than) exhausted my usefulness in this conversation!
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      • Profile picture of the author jgant
        Originally Posted by dwtrapasso View Post

        Thank you Alexa, and Manie! Here is more info:

        The leads I'm generating will be for breast augmentation surgeons. I'm looking to capture the lead when someone searches locally, say: "breast implants Toronto"

        I want to form partnerships with the local breast augmentation surgeons, and get them to buy the leads from me. Any tips on how to do this effectively? I would probably charge a lot for the leads right as the work performed is very lucrative?

        Thanks,
        Dom
        I do this for 3 law firms. Instead of selling leads, I get paid $250 to $3,000 per new client. Fees range according to file type and value of file (I receive fees and % of revenue on certain types of files).

        I considered the lead model but didn't want to get bogged down into arguing about lead quality.

        I hired a call center to intercept all calls who answer as if they're the law firm. The call center takes name, phone number and type of law and forwards call to the firm fluidly.

        I also have contact forms on the site for collecting info.

        Each month I send the firms a spreadsheet of all names and phone numbers. They tally new clients from the list and send a check.

        This only works if you trust your clients and they sell their services well. I chose carefully and it works very well.
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  • Profile picture of the author Manie Amari
    Originally Posted by dwtrapasso View Post

    how I would qualify the leads?
    Qualify for what exactly?

    If you mean to qualify as buyer leads then get them to buy a small fee item, i.e. your example an ebook in a particular topic. Anything between $1-$10 would surfice if I were to do it.


    Originally Posted by dwtrapasso View Post

    should I even quality them at all?
    I would like to think so. Yes! At any opportunity you should try to get them on the buyer list. The freebie list is ok but there's nothing like bulding a targeted buyers list.

    Originally Posted by dwtrapasso View Post

    Would someone buy that type of lead?
    Yes! I'm in a few Skype groups and private Facebook groups were solo ads are sold on a daily basis. Selling leads is a huge business. I know a few solo sellers doing $80K per annum easy. Some marketer's use it as a supplement to generate cash on demand.


    Manie
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  • Profile picture of the author myob
    Originally Posted by dwtrapasso View Post

    Would someone buy that type of lead?
    For some niches, there is always a huge recurring demand for fresh leads. In my experience, qualified, unincentivized leads command the highest prices. This resource may be helpful: Lead Buyer Network
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  • Profile picture of the author talfighel
    I think that before you even do that, call them up to see if they would be even willing to pay for those leads. You could be generating them but if no surgeon will want to buy them then you pretty much wasted your time.
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    • Profile picture of the author Manie Amari
      Originally Posted by talfighel View Post

      I think that before you even do that, call them up to see if they would be even willing to pay for those leads. You could be generating them but if no surgeon will want to buy them then you pretty much wasted your time.

      Second this^^^

      Do some market research first to see if there is an interest within your niche.
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      • Profile picture of the author myob
        Actually, there is a huge amount of interest in this niche (at least in the US). Leads to plastic surgeons can be sold for $15-$50, and qualified leads resulting in a sale can be negotiated for as much as $5,000 or even more.
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        • Profile picture of the author dwtrapasso
          Originally Posted by myob View Post

          Actually, there is a huge amount of interest in this niche (at least in the US). Leads to plastic surgeons can be sold for $15-$50, and qualified leads resulting in a sale can be negotiated for as much as $5,000 or even more.
          So how would the lead be qualified? Any suggestions on how I would go about doing that?
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by dwtrapasso View Post

            So how would the lead be qualified?
            By their cup-size, presumably.

            Oops, did I say that out loud?
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          • Profile picture of the author myob
            Originally Posted by dwtrapasso View Post

            So how would the lead be qualified?
            Use the hands-on approach. Seriously, assuming you are able to establish partnerships with local plastic surgeons, it can be as simple as a squeeze page (name, email, phone, message).

            Don't try to incentivize the leads in any manner. The quality of the leads depends upon the quality of traffic and information you provide about the procedure.

            Using PPC for driving traffic is an option, but can be expensive. Ideally, drive referral traffic to your website through articles syndicated in targeted local publications such as newspapers, magazines, womens' association/club newsletters, etc.

            The price of leads is highly negotiable, but if you can deliver convertible leads on a regular basis, you will be able to demand increasingly higher rates.
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          • Profile picture of the author CoachManny
            Originally Posted by dwtrapasso View Post

            So how would the lead be qualified? Any suggestions on how I would go about doing that?
            I would hire someone to call them and qualify them.

            Would make that lead that much more valuable.

            Manny
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            www.coachmannyrodriguez.com

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            • Profile picture of the author ScottieDog
              If you want someone to call them on your behalf, please let me know..
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              • Profile picture of the author dwtrapasso
                Originally Posted by ScottieDog View Post

                If you want someone to call them on your behalf, please let me know..
                Do you offer a lead qualification service?
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                • Profile picture of the author ScottieDog
                  Originally Posted by dwtrapasso View Post

                  Do you offer a lead qualification service?
                  I know someone who has a lot of experience qualifying leads, and I know he is currently looking for action.

                  I do not offer a lead qualification service.
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  • Profile picture of the author CoachManny
    I have found that incentivized leads are the worse. I would be hesitant to buy those leads.

    If you are looking for a test dummy and a testimony I would be glad to test leads if you generate it in home based business.

    Manny
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    Manny Rodriguez Blog:
    www.coachmannyrodriguez.com

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  • Profile picture of the author Randall Magwood
    To further qualify a lead, have them double confirm, and ask for much more than just a name and email address.
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