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Email Follow Up Question

by betterwtveter
16 replies
I do not have that many subscribers, I only have about 1200. I send them about 10 follow up emails withing 3 weeks after they opt in. I then send them one email every other week educating them with no sales pitch. Every 4 weeks I promote something. Any advice on this strategy I am using. I get about 20% of my subscribers to respond to my emails, but is that bad or is that Good. I hope this makes sense.
#email #follow #question
  • Profile picture of the author Greedy
    I would focus on conversions.

    Are the 10 follow up emails selling them something?
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  • Profile picture of the author betterwtveter
    It is half and half. About every other email makes a call to action and every other email educates them.
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  • Profile picture of the author betterwtveter
    Sorry Greedy, I misread your question, I get conversions of about 35-40% from my opt ins but the rest just trickle after that
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by betterwtveter View Post

    I get about 20% of my subscribers to respond to my emails
    To "respond" how?

    Do you know what your open-rate is?
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  • Profile picture of the author betterwtveter
    Open rate is about 25-30%
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  • Profile picture of the author misterme
    What's your ROI? Start there.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by betterwtveter View Post

    I get about 20% of my subscribers to respond to my emails
    To "respond" how?

    I'm very surprised indeed that if only about 25% of your subscribers open your emails, as many as 20% of your subscribers "respond". Just trying to clarify what's going on, here ...
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  • Profile picture of the author betterwtveter
    My ROI is about 90%. I mostly advertise for free.
    For Alexa, I have my subscribers respond or click on a link on my email that I provide
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by betterwtveter View Post

      For Alexa, I have my subscribers respond or click on a link on my email that I provide
      Thanks ... so 80% of the ones who open the email are "responding" in some as-yet-unspecified way or clicking on a link inside them, is that right?

      Part of the reason I'm asking is that, in my experience, low open-rates are normally caused by something having gone wrong at an earlier stage of the continuity-process. Clearly there can't be anything much wrong with the emails themselves, if such a huge proportion of people opening them are "responding" or clicking on your enclosed link? So one must look further back in your process for the solution, it would seem?
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  • Profile picture of the author betterwtveter
    Yes that is right. I just wanted to mainly post this thread to see if these numbers could be improved or am I doing ok.
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  • Profile picture of the author paul nicholls
    sending an email every other week is not enough in my opinion because you may end up getting the
    "who the hell is this guy" response

    when people enter your list your priority is to get them on your customer list, thats your most important task

    1 email per week or 7 days seems far too long of a gap personally

    the best way to learn is to actually find out how other marketers do it by getting on their list, because many people tell you 1 thing and do something completely different themselves

    Paul
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    FREE REPORT===>> 7 Reasons Why You Will probably Fail Online This year
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    • Profile picture of the author Alexa Smith
      Banned
      I also think once a week is perhaps too little. (I tend to send mine every 5 days, not that there's any "right and wrong" about it - it's just "what works for you" when you test it a bit. It's also going vary a lot from demographic to demographic and a bit from niche to niche, as well?).

      Not wanting to sound critical, but I must say a 25% open-rate, to me, would be a disaster. Everything I do, in marketing, is designed to attract a steady flow of traffic comprising people who'll opt in and then await, expect, open and read my emails. That's how I make (nearly all) the sales.

      Do you know at what stage of your process the open-rate drops off so much?

      Am wondering if any of the observations in this post (perhaps especially the ones about whatever incentive you're giving them for signing up) might help? http://www.warriorforum.com/main-int...ml#post6123982
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  • Profile picture of the author betterwtveter
    Maybe that is what i am doing wrong. I give them little educational thoughts on the email, but then invite them to go to my site. I probably need to make small free ebooks and entice them to click on email link to get the ebook. Then if they wish they can visit my site.
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  • Profile picture of the author WillR
    What do people like to see?

    What do people look at on the Internet everyday?

    What websites are most popular?

    I will give you one hint... Youtube is one of them.

    Even just sending them a funny or cool video that relates to your niche should do well. It takes zero amount of effort from you, they will love you for sharing it with them, and they will be more likely to open your emails in the future. If all you send them is little bits of information they they are going to get bored with that very quickly. Predictability can kill your sales. You need to change things up so they don't always know what to expect.

    I also wouldn't worry too much about creating little reports as you had suggested. People just want something that makes their day better. Reports are too much work to consume if someone is just going through their email and it's likely they will never read it. Send them a video though and they can and will watch it right away and next time they see an email from you, they will remember their last experience and want to open it.
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  • Profile picture of the author betterwtveter
    Thanks will I will do that I like the idea of the videos
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    • Profile picture of the author WillR
      Originally Posted by betterwtveter View Post

      Thanks will I will do that I like the idea of the videos
      In some niches outside of IM, the emails that always get the most replies and action are the ones where I just sent them to a Youtube video on my blog or something similar. They take no effort on my part and I didn't make the video but people don't care who made the video, they only care about who shared it with them and that's you.
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