What is the best Internet marketing resource

3 replies
Hello.

Can you help me to choose the right one?

I`m the manager of a web company, now I want teach some of my team about Internet Marketing, and I`m looking for the best one book or Internet resource. I read that the best one is the kotler`s book, but he has 2 books "Principles of marketing" and "marketing management", then Which one do I have to buy?

Or is there any other else better?

By the way, very related with this is my need of have this book in a digital version (pdf, word, etc) because I can`t get it on my country, and the postal service is not good here, do you know where can I find it (it`s no matter if I have to pay for it, my concern is about get it in a download way).

thanks
#internet #marketing #resource
  • Profile picture of the author raschidt
    That`s what I`m looking for, but I need a book! What is the best one? Is this in a dowload way?
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  • Profile picture of the author Andyhenry
    Raschidt,

    I have all of Kotlers books and I don't think they're what you need.

    The best solution to your situation is not one book - it's to use the Internet to access the information you team need at the time they need it.

    What I suggest you do is think about what you need them to understand in order to take the actions you require, and then use Google to find some information on those specific things.

    write out an outline structure for the information you need them to know and which resources have good information on those subjects and then drip feed them a topic at a time and let them go online and learn each aspect.

    That way - it's free, you'll get up-to-date information and they can learn any time they like and in their own style.

    You can hold 'review' sessions to ensure they're learning and to keep them on track.

    Andy
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    nothing to see here.

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  • Profile picture of the author Nathan Hangen
    What type of Internet marketing? I recommend Shama Hyder's Zen of Social Media book or the 30 Day Challenge.
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