First If you are not already offering to create Lead Generating Reports for your clients you are leaving a small fortune on the table but even if you are...
Pick a list of names of people you would like to have as clients. [You can easily do this by just looking on Google and seeing who has a crappy-looking site or who has no lead capture or who is using Adwords with a useless site]
Then get a stunning eCover done for their business. Something along the lines of:
7 Costly Mistakes Homeowners Make Choosing a New Kitchen [and How to Avoid Them...]
And... here is the kicker... Put the Clients Name on the bottom of the report as the author!
Next, print it out and mail it to them.
I like to say:
"Im not psychic but I'll bet you are sat, standing or laying down looking at this and thinking to yourself: "Who is this guy and why has he just sent me this stunning book cover with MY name on it?"
Here's What Happens and Why This Works So Well...
Most people NEVER get to see their name in print. The 'split-second' they see the report cover with THEIR name on it something very powerful hits them... something most people find impossible-to-resist: Ownership!
From there is is a very easy pathway to hire you to write the report, have you walk them through your marketing audit and quickly become their # 1 favorite marketer.
Trust me, you will be the ONLY marketer that has ever contacted them in this way.
Hope that helps someone!
NOTE: I should add that we always include a note saying the cover is (c) our business.