Health, wellness, beauty and body image are huge niches - many people are selling both physical and digital products. Depending upon exactly what you are promoting you might want to do a joint venture with a business selling a physical product - you offer your digital product as a free bonus to their customers - you get the list and they get a leg up over their competition - as long as what you are giving away has great value. Beauty and body image would also do well on Facebook and Pinterest. Guest blogging and blog commenting in that niche may also help to drive traffic to your site -especially since ladies are often in search of great tips to look and feel better about themselves (self-confidence) - also a factor in beauty.

Hard to imagine that there aren't other marketers who would like to do a mailing to their list in the same niche. What if you did a joint webinar instead with a marketer who is selling something complementary and not competitive with your product? You both win - and if you are willing to split the initial profits with others in the niche - they may be willing to promote it.

If you absolutely can't find any solo ads in the beauty niche, I would suggest finding ads in similar niches like health.

Yea, alone with like a million other marketers in the beauty niche

Target long tail keywords if you're going to get into that niche...

I am sure there are PLENTY of marketers in the beauty niche.
Heck, I would even promote to lists involving: weight loss, fitness, health, acne, etc.
Unless your beauty niche is very specific.

When doing any kind of mass email. Split test everything!
You'll never know, maybe the fitness people list like your product better than other lists.

Hey Charlotte.. Take the Youtube route. Loads more fun, and you'll get to connect with your audience loads more than dry old mail drops on other peoples lists.

Could be as simple as a Vlog with makeup advice, how-tos etc.. world's your oyster

Beauty, health, women and Facebook...OH MY

Just a thought

PS...wrong signature for this post...OH WELL

Hey, all I know is that my Mr's watches chicks putting make up on for hours on youtube...

Approach some product owners in the beauty niche (ClickBank) and see if they are open to selling you solo ads.

But solo ads aren't the only way to do this.

I've got a niche site in beauty (hair care) and I just drive PPC traffic to my landing pages and sell them some hair care products. Just made $300 profit and the site launched last month.

Why do I need solo ads to start? I do buy solo ads in another niche from time to time.

Beauty is a great niche - especially if you're a woman. Look at all the makeup video tutorials on YouTube and how much traffic they get.

Try to contact the owner of www.acneskinsite.com I'm not sure who owns it, but they own 5-10 twitter accounts with millions of followers. They don't even sell anything it is a mystery.

Hey Charlotte

There certainly are a bunch of people involved in the beauty biz, and I'm surprised that you have had trouble finding people with a list.

How are you finding and approaching these people? Many that advertise openly on forums and are not picky about what they send to their list have low conversion rates anyway.

In regard to SEO - I hear you. 2013 is definitely the year to start moving away from the traditional search engines like Google and start focusing on other targeted ways to reach your audience.













Something interesting from results of comparisons I have run over the past 3 months...
Most visitors = Google, then YouTube, then Forums, then Kindle, then social media
Most BUYERS = YouTube (35%), then Kindle (30%), then Forums (15%), then Social Media (13%), traffic from Google only accounted for 7% of my sales

People forget that the only numbers that matter are Sales and Profit. Who cares about rankings, traffic, or any other figures if you are not making money?


Since you are selling a product, you need to look at venues you can use to sell (eg. Amazon, Website, Facebook, etc), and also what kind of media will appeal to potential buyers.

You will find that visuals are very effective for this target market, so look at things like YouTube videos, creating graphics and posting on Pinterest/Facebook/Website, etc.

Rather than jumping into advertising your product directly, I have noticed that indirect marketing seems to be much more successful for most audiences.

Create a video or pictures of something like "Top 10 Funniest/Strangest/Worst Hair Care Disasters of 2012" and have photos of some massive fails (eg. dye jobs gone wrong). At the end of your video just have a screen that finishes with something like "Make sure you don't join them! Click the link below to Get xxx hair care product Today!"

You can definitely get more profit with this kind of approach than jumping into paid ads/mail outs if you are not familiar with them, or do not have a good network in this niche.

Hope that helps

Charlotte8, I assume you've considered using affiliates to promote your product? It costs only about $50 to create an account at ClickBank.

After reading all the good advice you've received here, and considered all the options, if you still want to advertise your product (directly or to a squeeze page), places you can experiment with include BuySellAds.com, BlogAds.com and advertising on Facebook. They all make the process very simple and painless, and allow you to target various markets. Don't forget Bing, too.

As I'm sure you know, paying for traffic allows you to quickly test conversion rates and improve your landing page before you do some of the other kinds of marketing recommended here.

You're likely to lose money, especially if you're just learning, so start small.

If you can get somewhere close to breaking even using advertising, from visitors who arrive suspicious because they know they've clicked on an ad, you should do better when visitors arrive via an article or video.

This thread dates from November 20, and the OP hasn't logged in here since November 23.