What Makes You Unsubscribe From Ezines?

Are you really talking about ezines, per se, here? Or just marketers' mailing-lists?

I am in the process of building my list after several years of avoiding it (Learn this lesson from me and build your list)

But I have signed up to a ton of lists just to see the bad ones from the good ones. You see I want to learn from the best.

Yes there are some GREAT list builders that provide some very valuable information. But are there some LOSERS. Trying to sell me a product everyday and on top of it resending the email if I don't open it. (This is a good tactic if you are giving your List Quality information. But not if you are just pushing the next shiny object.

I have started to weed out the Bad Marketers and started to pay even closer attention to the Good Guys.

Joey

I unsubscribe when 90% of the emails are sales pitches for something.

Also, if I even get 1 email promoting some lame push button to riches kind of product, their credibility is shot with me and I unsubscribe.

I unsubscribe a lot too. I remember that in past people would write about various marketing tests they did, a case study, a personal story, ways they increased traffic, niches that are popular and give information. Now, it seems to be often a short email about how someone's "buddy" Joe is spilling the secrets on xya and you can find out about it here if you get there before midnight.

Debbie

I am always signing up and unsubing from marketers list. Email marketing is what I do. Those list can and should be a text book for the email marketer.

I normally sign up to 5 new list a day and sadly unsub from just as many .. most of the time. On rare occasion one of those five becomes a keeper. Those on the keeper list are mentors to an extent.

Something worth thinking about.

Unless you are in the M2M niche .. most of us here is not your target audience. Even in the closely related MMO niche list members react a lot differently than what we read in WF post. That is why, as a marketer, we may ubnsub from someone who is pitching 24/7 but in the very huge market outside the hallowed WF walls it is working well enough for some of the biggest and highest earning marketers to be those that are doing all out pitch fest.

If those same marketers tried a more even approach would they make more money?

Honestly I do not know. I wonder if they have really tested it themselves or are they making so much, using the more in than out method, that testing is not that important to them. Common sense would dictate the sales pitch marketer is making money with the approach or they would not be doing it. Of course I have noticed the same argument being applied to spammers also lol.

I guess what I am getting at is .. if you are planning on doing most of your marketing outside of the M2M WF type market, then the typical answers in this thread may not apply to you .. or do they?

I know since Allen made the WF a paid forum ,once again, I have decided to dedicate a stream of my business just to the WF. This arm of the business will be ran a lot different than what is run outside. Email list will be marketed to a lot different than any other niche. Marketing efforts will be a lot more transparent. I mean .. why use a lot of the tricks of the trade when you are dealing with people who already know the tricks.

I have followed some very big time people as of late. None of them have impressed me .. even a little. This is mostly from the fact I know what they are attemptimg to do before they do it. I sometimes think I am a mind reader .. not really .. I know I have just been around enough to know. Dealing with the WF is a unique challenge. Who knows .. this could even make marketing fun again.

My main reason for unsubscribing is a lack of value...

If all I get is pitch after pitch after pitch with no attempt to actually provide any value I'll be looking for the unsubscribe button pretty much instantly...

Hi everyone,

I like good content so I unsubscribe when I see only a sales e-mials or offers from the author.

And if I'm bombarded with e-mials every few hours.

But if I get an e-mial even everyday but with some good advive I will stay with this provider!

Thank you from Erwin see you on top.

I'm usually willing to give someone a chance with a subscribe. I've learned valuable things from many people.

But I have to agree with the OP on 2012 being the year of the unsubscribe.

I don't know what the hell gets into people, many of whom do business in here, with thinking email marketing is a big promo free for all.

There's one person, who has done a lot of business in the WF, who sometimes sends 2 and 3 emails a day. He's obviously selling the complete crap out of his email list to other marketers.

Just this week, or over the weekend, I sent this guy a flame that would singe his DNA. I think he got my point because he's been silent all week.

Very few send valuable content - very few. Not all emails have a promo link.

It also seems there's a very brief period in the beginning of an A/R series that's very much like a honeymoon. They do things right but it usually ends very quickly. And then it's promos with both barrels and a drum magazine.

</mild rant>

When someone tells me there are only 7 left (or insults my intelligence in any other way).

It keep sending junk mails

I'm pretty slow to sign up to lists and slow to unsubscribe. I'll unsubscribe if any element is misleading.

However, I don't mind marketers sending out promotions every day especially if they're good. I don't buy many, but I like staying attuned to what's out there.

Interestingly, I categorize lists as either (1) expect promotions and (2) expect content. I like both as long as the promos are presold well. I prefer it when the marketer can show personal results from a product.

1.when they fail to deliver value in their free offer, its obvious I wont be getting any value in the future.
2. If whatever they have to offer no longer fits with my plan, I don't need so many distractions to my game plan.

Getting emailed twice a day with product offers... and no useful content for me to absorb.

I agree with #1 completely. I HATE subject lines that trick me into opening something thinking it's one thing, when I get something completely different.

My main reason for unsubscribing is a lack of usable content. I don't mind a list owner promoting the occasional product or even giving me a free report that promotes a product in it, but if it's constant promotion, I unsubscribe as fast as possible.

Benjamin Ehinger