Link: FOXNews.com - Report: FTC to Crack Down on Blog Endorsements - Science News | Science & Technology | Technology News
An interesting quote from the article: "Word-of-mouth marketing is not exempt from the laws of truthful advertising."
Here's the full source link: FT.com / Companies / Media - Advertisers brace for online viral marketing curbs
Quote: "The guidelines would also hold bloggers liable for the statements they make about products." (in addition to the companies getting them to say it)
I wonder how this will affect people who create a persona and a storyline to go with it. How will it affect info products, if at all?