How much of original content is enough for Google

19 replies
I am writing articles for my two blogs. And since unique content is king I am trying to write as much unique content as I can.
But of course, I don't know everything. For one article that I was writing I had to use several other resources. Some of them were other web pages.
So, I copied some of the text from those pages. I have rewritten that content but some of the sentences were left intact.

Yesterday I was talking with a guy in my 9-5 firm that knows thing or two about SEO. So he told me that I must not copy anything from any other site cause Google will know that!
He told me that I should take that text and rewrite it in my own words.

OK, I get that, but how much text can stay intact? Do I have to rewrite each and every sentence I use? Is Google that punctual that it is gonna check each sentence on my blog and compare it with whole web?

I am asking this cause there are some things that I would like to write about but I am not such expert so I need to use other sources. Will Google punish me cause I have used few sentences or one whole paragraph from another site?

Thank you
#content #google #original
  • Profile picture of the author Michael Ten
    If you want to be successful, then never stop creating original content for others to consume.
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    • Profile picture of the author StingGB
      Google will punish you if it sees you nicking sentences and paragraphs from other articles. Just re-write the information. A good tip is to read a paragraph and write it as you remember it. You won't remember it word-for word, and hence it gets written in your style and becomes original (in the eyes of google).
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  • Profile picture of the author Bond1806
    Aha, so I should not copy even a single sentence! Good to know. I did not realize that Google's rules are so strict.
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    • Profile picture of the author Corey Geer
      Originally Posted by Bond1806 View Post

      Aha, so I should not copy even a single sentence! Good to know. I did not realize that Google's rules are so strict.
      They have to be strict. When Google wasn't strict, you had people hiding text into the background color of web pages to rank for keywords they had no business ranking for and you had people manipulating Meta keywords to rank highly for keywords they had absolutely no business ranking for.

      Google's not complicated. Deliver unique and high quality content, it'll deliver unique and high quality traffic to you over time.
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      • Profile picture of the author Steve B
        Bond1806,

        In my experience, it's not just how much original content you have that's measured by Google. I believe it's also important that your content be on-going and current.

        For example, posting a couple of new and unique articles each week (maybe on Tuesday and Friday) is preferable to uploading a bunch of articles all on the same day then not posting again for 6 months.

        I think Google would like to see content added in a natural sequence, like a human would do it, rather than a bot that dumped a bunch of pre-made (non unique) articles into a site.

        Good luck,

        Steve
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Bond1806 View Post

      Aha, so I should not copy even a single sentence! Good to know. I did not realize that Google's rules are so strict.
      I think this is probably right, but nobody knows a "figure" with certainty because Google doesn't say. (For plagiarism too, as Sal wisely mentions: be inspired by people's ideas, but never take their words).

      But most of all, I agree with NddS777, just above.
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  • Profile picture of the author Corey Geer
    Originally Posted by Bond1806 View Post

    I am writing articles for my two blogs. And since unique content is king I am trying to write as much unique content as I can.
    But of course, I don't know everything. For one article that I was writing I had to use several other resources. Some of them were other web pages.
    So, I copied some of the text from those pages. I have rewritten that content but some of the sentences were left intact.

    Yesterday I was talking with a guy in my 9-5 firm that knows thing or two about SEO. So he told me that I must not copy anything from any other site cause Google will know that!
    He told me that I should take that text and rewrite it in my own words.

    OK, I get that, but how much text can stay intact? Do I have to rewrite each and every sentence I use? Is Google that punctual that it is gonna check each sentence on my blog and compare it with whole web?

    I am asking this cause there are some things that I would like to write about but I am not such expert so I need to use other sources. Will Google punish me cause I have used few sentences or one whole paragraph from another site?

    Thank you
    You re-wrote the content but left some of it intact? That sounds like laziness to me.

    There's nothing wrong with using resources to get information on a subject or a niche, content writers have to do it all the time. However, it's still essential to re-write that content so that it's unique and you don't get slammed by Google.

    Duplicate content is duplicate content no matter how much of it you shared or how little of it you use.

    Is Google that punctual? If you are to type those exact phrase sentences that you left intact into Google search, you would find the pages that are already indexed with those pieces. It's really not hard for Google to detect duplicate content anymore and there are several services that have been doing it for a while like Copyscape. For about .3c per search, you can see if your writers or employees have copied any of their content.

    You would be surprised how many people (or maybe you wouldn't) copy sentences straight from Wikipedia in a few spots hoping the client won't notice. I got that all the time when I hired people for content writing. Not every single writer did it but I've learned my lesson.
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  • Profile picture of the author Bond1806
    Thank You Corey. This is helpful.
    There was one topic that I wanted to write about and I am not an expert in it, and I was, yes I was, lazy to rewrite content in my own words. Will know for the next time.
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  • Profile picture of the author Bond1806
    Yes I understand that Steve. I will be uploading new content each week. Once definitely, twice maybe cause I am one man team and my articles are long. And I will be doing this for two blogs. Along with my 9-5 work. So, lots of work is ahead of me.
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  • Bond,

    Although your should always strive to be completely original, I would not worry about a couple sentences here and there. Google looks for substantial blocks of content that are similar across domains and not individual sentences.

    Further, Google will not automatically slam your site just because there is content on there that is the same as another website unless it is blatant that you are trying to manipulate SERP’s. The biggest problem with duplicate content is that google does not know which page to index if it comes across large amounts of content that are exactly the same. The drawback here is that one page will not get indexed and the other will.

    In your scenario (assuming it really is only a sentence or two here and there) you have nothing to worry about. I think people have a lot of misconceptions about how Google views duplicate content.

    Here is their policy,

    Duplicate content - Webmaster Tools Help

    Hope that helps you,

    Shawn
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  • Profile picture of the author Bond1806
    Well I thought that Google will not punish me that much because of few sentences in one article. But it is good to know how things work.
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    • Profile picture of the author HeySal
      Originally Posted by Bond1806 View Post

      Well I thought that Google will not punish me that much because of few sentences in one article. But it is good to know how things work.
      You're lucky you only got slammed by Google. Copying "...a few sentences in one article........." is called plagiarism and if someone can prove it was THEIR article, they can sue you for that.
      EVERY drop of your material must be original. If you know your subject, that should NOT be a problem. If you don't know your subject you need to start doing some real research. People will spot a fraudulent expert and that isn't going to help your business. Which brings up the next point...........

      It doesn't matter what Google will allow or not if your viewers find your knowledge or originality lacking. Viewers, not Google, have the wallets.
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  • Profile picture of the author textbroker
    Even if Google doesn't drop your site's ranking, you could still receive a DMCA notice from the original publisher. I agree with StingGB's suggestion of reading and writing as you remember it - great concept!
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  • Profile picture of the author 247acheiver
    Google absolutely loves unique well-written content...stay away from auto blogs and shortcuts like like and strive for high quality (whether written by yourself or any sort of knowledgeable copywriter)

    Good luck to you!
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  • Profile picture of the author NddS777
    Sheesh, so much talk about pleasing Google. Pleasing them is great, no doubt, but what you should really be asking is... "How much original content is enough for MY READERS?"

    Relying on Google as your primary/only source of traffic leads to broken dreams. Instead, work on producing original content for your audience and promote it in other ways. You'll be glad you did.
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  • Profile picture of the author cnetic
    I think copy writing is fine as long you respect the original source and put their URL backlink
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  • Profile picture of the author KenThompson
    Your thread title asks how much original content for Google.

    Well, I have very good reason to believe that it all depends on your links in your original content, or on your site.

    Find Kindsvater's posts and download the report in his signature. Google War Report.

    It's what they call, an eye-opener?

    Just do it. And you'll have your answer.
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  • Profile picture of the author Bond1806
    Thank you people on these guidelines. I am newbie and dont know much how some stuff works.
    Some of you have misunderstood me. I am in no way promoting copying or even worse, stealing the content. I am preparing materials for 2 blogs. One of those is my passion and one is my expertise.
    The one that is my passion is wide in subject and I cannot be an expert in all of it. So I was writing one article about topic in which I am not an expert. I did some research, found some materials and started to write.
    But, yes, I was lazy a bit and I copied few sentences and even one paragraph from another source. And as you can see this is bothering me cause I really want to produce quality content. I really do want to please my audience more than Google, but I dont want to be punished by Google.
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  • Profile picture of the author dalegolden
    When you are rewriting an article from other source, you should fully rewrite it. You should not act as a lazy person to copy some sentences even some paragraph from the sources. Copying is not allowed by google.
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