A $1 WSO will get more subscribers on your list than a FREE WSO

42 replies
Hey All

I am looking into start building my list as I am quite happy with my graphic design side of things. I want that extra income.

So I was going to offer a free WSO to my subscribers, in fact its a one week training course delivered over the 7 days but then it dawned on me why not offer it for $1.

That way your subscribers are showing dedication and are likely to buy more from you providing they find the 7 day course worthy to read.

What are your thoughts on this?

Thanks
#free #list #subscribers #wso
  • Profile picture of the author johndetlefs
    Lots of theories on this one, with the dominant opinion seeming to be that a buyers list (no matter how small the $ amount) is better than a freebie hunter.

    I personally suspect that it's gonna depend on your market.

    So, while it's not a sexy answer, I think that the answer is:

    Test them both, and see which works best for your market.
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  • Profile picture of the author LegionNate
    I've never signed up for a free WSO. Not even sure I'd do $1. Maybe. But I bet I've signed up for $7 WSO's that I would have passed on had they been free or $1. I guess it's the whole perceived value thing. Or maybe I'm just a sucker.
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  • Profile picture of the author huester
    Exactly what I was thinking.

    If they buy your WSO for $1 and the content is awesome, why wouldn't they but more for $9 or $17. On top of that make it a double opt-in.

    You offer a free one, you are going to get subscribers who aren't really interested in buying anything at all. I see a lot which are using single opt ins. weird huh
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  • Profile picture of the author Mike Ogbin
    It depends on the target subscribers that you want. Some of them can signup for free and can buy later and some of them always like free stuff.

    I think that is the good idea is to test free WSO, $1 and $7. Probably you will get people that are interested to buy other offers because they bought from you.

    It's better to test to know what's better for you.
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  • Profile picture of the author wfhblueprints
    Originally Posted by huester View Post

    Hey All

    I am looking into start building my list as I am quite happy with my graphic design side of things. I want that extra income.

    So I was going to offer a free WSO to my subscribers, in fact its a one week training course delivered over the 7 days but then it dawned on me why not offer it for $1.

    That way your subscribers are showing dedication and are likely to buy more from you providing they find the 7 day course worthy to read.

    What are your thoughts on this?

    Thanks
    A free WSO may attract freebie seekers....but if your message resonates that can become paid customers.

    If I were selling a $1 WSO I would increase my efforts and sell a $7 WSO jam packed with value. I'd give away 100% commissions and recruit affiliates like mad.

    That way I could have a bigger list of paid up buyers...
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    • Profile picture of the author huester
      Originally Posted by wfhblueprints View Post

      A free WSO may attract freebie seekers....but if your message resonates that can become paid customers.

      If I were selling a $1 WSO I would increase my efforts and sell a $7 WSO jam packed with value. I'd give away 100% commissions and recruit affiliates like mad.

      That way I could have a bigger list of paid up buyers...
      Top Notch answer there matey.

      Now to find people to promote my offer for 100% commissions or should I start with $1 and then increase it to 100% commissions at $7 on my first bump?
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      • Profile picture of the author wfhblueprints
        Originally Posted by huester View Post

        Top Notch answer there matey.

        Now to find people to promote my offer for 100% commissions or should I start with $1 and then increase it to 100% commissions at $7 on my first bump?
        Cheers buddy,

        In order to attract affiliates from the start sell it at $7. But remember you would need to go the whole hog....

        In other words:

        Good copy.
        Sexy graphics.
        Listing in JV sites.
        Give affiliates everything they need.

        The better the execution of your launch and the higher the quality of your WSO...

        Which means...

        A BIGGER and more RESPONSIVE list....
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    • Profile picture of the author akazzz
      Originally Posted by wfhblueprints View Post

      I would increase my efforts and sell a $7 WSO jam packed with value. I'd give away 100% commissions and recruit affiliates like mad. That way I could have a bigger list of paid up buyers...
      This is the best advice you can get!
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  • Profile picture of the author LarryC
    If a WSO is free or costs $1, most people will expect that it's mainly going to be a teaser to get them to buy a product or get them on a mailing list. Once you start charging even $7, though, there is the expectation that some value will be included in the WSO itself.
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  • Profile picture of the author tpw
    If you do a $1 WSO, you will know that everyone on your list has a credit card and they are not afraid to use it...

    But, you will still be limited to the number of units you can sell on your own, by being placed in the WSO section.

    However, if you set your product up as a $7 WSO with 100% affiliate commission, affiliates might promote you, and you could also get people on your list that are currently on the lists of other marketers.

    Doing a $1 WSO with 100% affiliate commission will not work, as most affiliates won't participate in selling a $1 WSO.
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  • Profile picture of the author SurrealPSD
    What's your training course about mate?
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    • Profile picture of the author huester
      Originally Posted by SurrealPSD View Post

      What's your training course about mate?
      Something along the lines of increasing your buyers re-buy rate. Quality Service always in my eyes if the first thing people look for. It's not finished yet but I will then end it with a week of making some seed capital honestly and cheaply.

      Originally Posted by LarryC View Post

      expectation that some value will be included in the WSO itself.
      LOVE IT!

      Originally Posted by tpw View Post

      If you do a $1 WSO, you will know that everyone on your list has a credit card and they are not afraid to use it...

      But, you will still be limited to the number of units you can sell on your own, by being placed in the WSO section.

      However, if you set your product up as a $7 WSO with 100% affiliate commission, affiliates might promote you, and you could also get people on your list that are currently on the lists of other marketers.

      Doing a $1 WSO with 100% affiliate commission will not work, as most affiliates won't participate in selling a $1 WSO.
      I do see a lot of clickbank products with affiliate pages giving banners, swipe files etc. Can this be implemented in wsopro?

      Awesome response guys. This thread is adding benefit to all that read it already.

      Cheers.
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      • Profile picture of the author J Bold
        Originally Posted by huester View Post


        I do see a lot of clickbank products with affiliate pages giving banners, swipe files etc. Can this be implemented in wsopro?

        No, that's something you need to do on your own on your own site or page. Many people do just fine without it, though. If it's going to be something that's hard to do or take too much time for this WSO, don't let it hinder your launch. Just launch when you can without adding too much pressure.
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        • Profile picture of the author huester
          Originally Posted by J Bold View Post

          No, that's something you need to do on your own on your own site or page. Many people do just fine without it, though. If it's going to be something that's hard to do or take too much time for this WSO, don't let it hinder your launch. Just launch when you can without adding too much pressure.
          Shouldn't be a problem. I'm well versed in graphics and html. Just the copy writing side of things is my ball ache.
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  • Profile picture of the author Raydal
    Whatever price point you choose you have to build value
    in order to get the sale. Many marketers mistakenly think
    that they don't have to sell a FREE product but you do have
    sell a free product as if it was not free.

    Offer more value than you are asking for in return
    and you are well on the way to making the sale.

    A great example of this is the Marketing Bullets
    by Gary Bencivenga. Look at how he sells a FREE
    newsletter as if he was asking you for money.

    Marketing Bullets

    -Ray Edwards
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by huester View Post

    That way your subscribers are showing dedication and are likely to buy more from you providing they find the 7 day course worthy to read.

    What are your thoughts on this?
    I completely agree with it.

    A $1 WSO will build you a buyers' list of people known to have either a PayPal account or a credit-card and both the ability and willingness to use it online.

    A free WSO will build you a list comprising a mixture of those people and many others, with no way to distinguish between the two groups.

    I know which I'd rather have.
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  • Profile picture of the author Jerome Y
    Basically what most people have already said. It's about getting that buyer's list.

    By charging at least $1, you make people commit to something, however small it may be and that always have a better chance of conversion than a list full of people who opted in to get a free product.

    But there's also reasons why people choose to give away free products to build a list, its to get more people on your list and by getting more people on your list, even if a small fraction converts everytime you send an email, you can earn a good sum of commission.
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  • Profile picture of the author Kevin McNally
    Why not do a free WSO and then offer a low price One Time Offer once they have opted in.

    That way you can judge immediately what your conversion rate is for a free list and if you don't get many sales you still have your list for other back end sales.

    Offer your very best stuff on the low priced paid offer.
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    • Profile picture of the author wfhblueprints
      Originally Posted by Kevin McNally View Post

      Why not do a free WSO and then offer a low price One Time Offer once they have opted in.

      That way you can judge immediately what your conversion rate is for a free list and if you don't get many sales you still have your list for other back end sales.

      Offer your very best stuff on the low priced paid offer.
      In my opinion I've been suggesting the $7 WSO for one reason alone:

      Affiliates...

      Leveraging them, means that you get a better return on investment in every sense of the word. Yes, it will take more time in getting the launch set up, but the results will outweigh the efforts.

      Personally IM is a numbers game, and whenever you can you have to stack them in your favour...this is one example.
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  • Profile picture of the author WillR
    I definitely think your list will be of higher quality if you charge for the front end product. On this forum the difference in quality between the two probably won't be as noticeable as if you were doing the same thing in a different niche... but I would still go the paid option.
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  • Profile picture of the author thedanbrown
    A buyers list is always better. I think $1 is too low and if you already have subscribers you can definitely offer something of value for at least $7...

    Depending on your niche and the product you create you could easily turn subscribers into buyers, this would help you segregate your list too so you could send affiliate promotions only to the buyers list...

    Ultimately, it's your call but I think $1 is too cheap!
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    • Profile picture of the author sekhar203
      Excellent thread with a bunch of information...
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  • Profile picture of the author AndrewStark
    Run your offer as a dimesale using WSOPro or JVZoo.

    I can tell you that finding affiliates will be the hardest part, but until you get the WSO up and running with sales of your own coming in it will be even more difficult to find the affiliates.

    As you're doing a graphical WSO at least it will look good, and make sure you create a JV page so you can tell them why to promote your stuff. It's also good for showing to the buyers that they can recoup their investment by just making one sale - sometimes these are the best affiliates as they're going to giving an honest review.

    The key thing is to really get it published and make the first few sales, until it's live everything else is theoretical.
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  • Profile picture of the author KriiV
    I guess it really comes down to testing. It's a hard one to call without having some test results on hand.
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    • Profile picture of the author huester
      Originally Posted by Kevin McNally View Post

      Why not do a free WSO and then offer a low price One Time Offer once they have opted in.

      That way you can judge immediately what your conversion rate is for a free list and if you don't get many sales you still have your list for other back end sales.

      Offer your very best stuff on the low priced paid offer.
      Yes so free for first launch! and then charge on the 1st bump.

      Originally Posted by WillR View Post

      I definitely think your list will be of higher quality if you charge for the front end product. On this forum the difference in quality between the two probably won't be as noticeable as if you were doing the same thing in a different niche... but I would still go the paid option.
      My thoughts exactly

      Originally Posted by Martin Krivosija View Post

      I guess it really comes down to testing. It's a hard one to call without having some test results on hand.
      lol, it is confusing so will need to do testing.


      Thanks again all for a great repsonse.
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  • Profile picture of the author Kevin McNally
    Quote:
    Originally Posted by Kevin McNally View Post
    Why not do a free WSO and then offer a low price One Time Offer once they have opted in.

    That way you can judge immediately what your conversion rate is for a free list and if you don't get many sales you still have your list for other back end sales.

    Offer your very best stuff on the low priced paid offer.
    Yes so free for first launch! and then charge on the 1st bump.
    Hi

    You could do it on the first bump but a better way to approach it might be to get the opt ins and then offer an upgrade to get your best stuff at a reduced price. Much the same as a one time offer page.

    Only way to really find out is by testing of course.
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  • Profile picture of the author rosetrees
    I can tell you how I react as a "buyer". For "free" WSOs I sign up using an online, spam only, email address. I do that because I always think (rightly or wrongly) that I will be bombarded with endless emails by the provider. I'm not usually wrong.

    If I purchase a WSO I usually give my real email address because I rarely buy WSOs unless they are from someone I know and trust here.

    A cautionary tale about free v paid. Several years ago I used to run computer classes for adults. Around 13 years ago a local organisation obtained funding to run free classes. I argued strongly that they should charge a nominal fee but was over-ruled. To the outside world the classes were a continuation of what I was already running, and I had two other tutors working with me.

    As I said to my colleagues - we could have been running a different course on a different planet. We weren't, it was the same course I had run before and ran afterwards. The attendance was diabolical. Because people didn't pay they didn't value the course and had no incentive to continue.

    My courses usually had 100% retention rate. I doubt if that free one even had 50%. Never again.
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    • Profile picture of the author huester
      Originally Posted by rosetrees View Post

      I can tell you how I react as a "buyer". For "free" WSOs I sign up using an online, spam only, email address. I do that because I always think (rightly or wrongly) that I will be bombarded with endless emails by the provider. I'm not usually wrong.

      If I purchase a WSO I usually give my real email address because I rarely buy WSOs unless they are from someone I know and trust here.

      A cautionary tale about free v paid. Several years ago I used to run computer classes for adults. Around 13 years ago a local organisation obtained funding to run free classes. I argued strongly that they should charge a nominal fee but was over-ruled. To the outside world the classes were a continuation of what I was already running, and I had two other tutors working with me.

      As I said to my colleagues - we could have been running a different course on a different planet. We weren't, it was the same course I had run before and ran afterwards. The attendance was diabolical. Because people didn't pay they didn't value the course and had no incentive to continue.

      My courses usually had 100% retention rate. I doubt if that free one even had 50%. Never again.
      Hey Carol

      Sorry it turned out bad for you. I hope we all can learn from this and know the difference between value and numbers.

      Thanks

      Huw
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  • Profile picture of the author vicdublin
    I do think that most $1 buyers can still buy whatever they presume to be of great value to them. So giving your product out for a dollar would build you the buyers list that you need. For them to buy your product at $1 shows that they have the means to buy more from you as long as the product is of value. That's what I think though.
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    • Profile picture of the author huester
      Originally Posted by vicdublin View Post

      I do think that most $1 buyers can still buy whatever they presume to be of great value to them. So giving your product out for a dollar would build you the buyers list that you need. For them to buy your product at $1 shows that they have the means to buy more from you as long as the product is of value. That's what I think though.
      I think.... NO!........I know you are right!

      Thanks for the support.
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  • Profile picture of the author blillard
    Hey Huester, good to see you here man.
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    • Profile picture of the author huester
      Originally Posted by blillard View Post

      Hey Huester, good to see you here man.
      wow. what a small world. good to see you to.
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  • Profile picture of the author Nick Walsh
    yes buyers list is best
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  • Profile picture of the author Randall Magwood
    I think the free WSO will get you more subscribers. Some people will simply not pay for anything - even if it's for $1. But show them an offer for free, and they will fill in some fake names and emails just to get your freebie... thus giving you more leads.
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  • Profile picture of the author Mike Hill
    Originally Posted by huester View Post

    Hey All

    I am looking into start building my list as I am quite happy with my graphic design side of things. I want that extra income.

    So I was going to offer a free WSO to my subscribers, in fact its a one week training course delivered over the 7 days but then it dawned on me why not offer it for $1.

    That way your subscribers are showing dedication and are likely to buy more from you providing they find the 7 day course worthy to read.

    What are your thoughts on this?

    Thanks

    The only way to know for sure would be to run the $1 WSO and then a week later run the same WSO for free but purchasing a completely new WSO spot so as to not taint the results.

    Also, setup an upgrade immediately afterwards and see which converts better through your sales funnel. That will tell you which way is more profitable in the end (Free or $1 WSO)
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  • Profile picture of the author seobro
    A dollar offer is a great way. People who are happy will want more. Also, you get rid of free on your offer as that is an issue. Try it out and do tell us.
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  • Profile picture of the author bizoppmaster
    Why not a $1 trial that rebills in 7 days for $27 or whatever you like.
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    • Profile picture of the author wfhblueprints
      Originally Posted by bizoppmaster View Post

      Why not a $1 trial that rebills in 7 days for $27 or whatever you like.
      Probably not a bad idea at all. The conversion on those sort of offers can be insane if the product quality is high.

      I would even test the entry price points in terms of which one results in a better conversion rate....

      My feeling is that a $1.99 trial will convert better than a $1 simple because more qualified traffic will opt in at that price point.
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  • Profile picture of the author Niranpr
    I think 1$ will help you get more quality.
    If your product so good but no one open and read it ,it sound sad.

    Sell only $1 to get quality and when the reader love your product ,you can upsell easily
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  • Profile picture of the author Tyler S
    Regardless of what you do, make sure the content you're selling is quality.
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  • Profile picture of the author Dazzling Content
    Some people think that "free" is synonymous with "crap." It's amazing how a product increases in value in the eyes of many after you put dollar signs into it.
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