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No sales on OTO?

by Robert Montgomery
26 replies
I have a usual free offer where they enter their name and email then sent to an OTO so far the current list is just under 300 people subscribed but not one sale.

The subscribers have come mainly from solo ads and ppv such as leadimapct so I am thinking there is no point wasting anymore time or money on this product to get money back I mean am I right to assume that with no sales not even one from nearly 300 subscribers that this is not a good offer to spend time on?

Cheers
Rob
#oto #sales
  • Profile picture of the author talfighel
    Hi Robert,

    The best advice I can give you is to:

    1. Make sure that your auto-responder is working well and that your link works too.

    2. Check to see if messages are going out to your email.

    Sometimes it can happen that you miss typed your link. It happened to me once where the link did not work.

    I hope that you did not send this OTO to your list ONCE. You need have them see it over and over again till they do make the decision to buy.

    I would continue to build your list but don't spend a lot of money doing this.

    Maybe this will help you when it comes to building your list with solo ads.
    http://www.warriorforum.com/main-int...t-mistake.html
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    • Profile picture of the author FirstSocialApps
      Originally Posted by talfighel View Post

      I hope that you did not send this OTO to your list ONCE. You need have them see it over and over again till they do make the decision to buy.
      Ummm do you know what OTO stands for? Its One Time Offer. That is you only send it to them one time. If you do send it to them more than once then its not an OTO its an upsell. If you do tell them its an OTO and try to send them the same offer later then your just going to make yourself look like a flaky dushebag.
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      • Profile picture of the author Robert Montgomery
        Originally Posted by FirstSocialApps View Post

        Ummm do you know what OTO stands for? Its One Time Offer. That is you only send it to them one time. If you do send it to them more than once then its not an OTO its an upsell. If you do tell them its an OTO and try to send them the same offer later then your just going to make yourself look like a flaky dushebag.
        They signup get sent to the OTO and also they will get an email that is a thank you message with the link again to the OTO with the free download in case they missed it.

        I have sent you a PM see what you think :confused:.

        Cheers
        Rob
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      • Profile picture of the author talfighel
        Originally Posted by FirstSocialApps View Post

        Ummm do you know what OTO stands for? Its One Time Offer. That is you only send it to them one time. If you do send it to them more than once then its not an OTO its an upsell. If you do tell them its an OTO and try to send them the same offer later then your just going to make yourself look like a flaky dushebag.
        You can send you OTO again and again in your emails.

        Unless you are promoting other products, your OTO can be offered in your emails over and over again.

        Again, unless you have it VALID for 24 hours only and then you are going to take it off why not send it to your list a few times so that they can make that decision to buy or not with Robert's follow up messages.

        The fortune is in the follow up.
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        • Profile picture of the author Robert Montgomery
          Actually I just noticed that the followup email hasn't been bloody sent to none of the list so they never did get the email I checked the followup and it wasn't there had to re-create it again not sure what happened but a silly error on my part.
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        • Profile picture of the author FirstSocialApps
          Originally Posted by talfighel View Post

          You can send you OTO again and again in your emails.

          Unless you are promoting other products, your OTO can be offered in your emails over and over again.

          Again, unless you have it VALID for 24 hours only and then you are going to take it off why not send it to your list a few times so that they can make that decision to buy or not with Robert's follow up messages.

          The fortune is in the follow up.
          You can also light your car on fire and push it down a hill and watch it burn if you want.

          By definition an OTO is one time. If your sending it to people again its an upsell not an OTO. It may be semantics but its true. And Ill tell you this, if you showed me a sales page that said it was a one time offer and Ill never see it again if I dont buy right now, and then when I declined you sent me the offer again I would think your a flake. Also if you do sell other products (or if you think you ever will) your teaching your list that they dont have to buy right now from you because your going to give them a chance to do it later.

          If you want to do upsells thats all cool beans, but know the difference between an OTO and an upsell. An OTO is one time.

          Show them the OTO. If they decline then follow up with a different offer on the same (or differnt product if you have many of them) at the very least word the offer different. For example if your OTO is a $50 product for $25 in your follow up offer then 50% OFF instead. If you have multiple products Id do it with slightly less value the second time. So if the OTO is a $50 product for $25, in the follow ups I would offer a 35% discount. You need to train them that when you say buy now or your will never get this deal again, you mean it, so they .. well buy now.
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          • Profile picture of the author JohnMcCabe
            Originally Posted by FirstSocialApps View Post

            Show them the OTO. If they decline then follow up with a different offer on the same (or differnt product if you have many of them) at the very least word the offer different. For example if your OTO is a $50 product for $25 in your follow up offer then 50% OFF instead. If you have multiple products Id do it with slightly less value the second time. So if the OTO is a $50 product for $25, in the follow ups I would offer a 35% discount. You need to train them that when you say buy now or your will never get this deal again, you mean it, so they .. well buy now.
            With the exception of this little gem:
            For example if your OTO is a $50 product for $25 in your follow up offer then 50% OFF instead.
            this is good advice.

            An OTO is a ONE TIME Offer - Shown once, then never again.

            Rewording to make the same offer could hit people wore than just repeating the original offer. I know that if I turned down a "$50 product for $25" and you came back with "50% off $50 product", my only thought would be "how dumb does this jackass think I am?"

            Offering the same product at a slightly less valuable discount, or with something removed, is fine.
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  • Profile picture of the author FirstSocialApps
    Well you would have to say what the OTO is. Either your buying crappy solo ads (ads from people trained to expect free things, not from buyers) or your OTO is no good.

    If you want to PM me a link to your OTO (or even link to it if your comfortable doing that) we can at least look at the offer and try to rule that out. As for the solo ad quality that can only come with experimentation.

    However 1 thing is sure, something is wrong, with 300 opt ins I would expect your would have sold at least 1 upsell, I mean that would only be a 0.33% conversion rate.
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  • Profile picture of the author Robert Montgomery
    Thanks all for your input much appriciated, something else I have noticed is the bounce rate is nearly 90%
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  • Profile picture of the author Mike Hill
    Okay playing on semantics here but if people have a problem with a OTO being offered more than once then simply call it an upgrade or upsell.

    The point is the OP hasn't had a single sale in over 300 optins so that's a problem. I would suggest creating a completely different offer and split your traffic 50/50 and tracking the results.


    You can do more but that's were I would start.
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  • Profile picture of the author zoldusta
    if you want to Crush it with OTO, make sure to choose a product that people are hungry to buy and offer it at dead cheap price.

    your source of traffic for your squeeze page also matter.

    since you have nearly 300 subscribers, try sending your first newsletter, promote a good products with high conversion rate. if your list didn't respond well to your offer it means you should change your traffic source.
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  • Profile picture of the author danr62
    My question is why are you relying on your autoresponder to show the OTO to your prospects? Hit them with it right away on your "thank you" page so they don't have to sort through their inbox to find your offer.
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    • Profile picture of the author RogueOne
      Originally Posted by danr62 View Post

      My question is why are you relying on your autoresponder to show the OTO to your prospects? Hit them with it right away on your "thank you" page so they don't have to sort through their inbox to find your offer.
      Your autoresponder can be set to deliver your OTO instantly when they click "submit." Like a squeeze page you don't want any leaks. Buy the OTO or leave. Then take them to the TY page.

      I have a usual free offer where they enter their name and email then sent to an OTO so far the current list is just under 300 people subscribed but not one sale.
      Quality, or lack there of, of your traffic. Or your OTO really sucks.
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    • Profile picture of the author Robert Montgomery
      Originally Posted by danr62 View Post

      My question is why are you relying on your autoresponder to show the OTO to your prospects? Hit them with it right away on your "thank you" page so they don't have to sort through their inbox to find your offer.
      Yes they do get hit with it right away as soon as they enter their email and click it will take them to the OTO the download link is at the bottom where is says something like "no thanks im not interested take me to my free offer"

      They will also get a thank you email with the OTO link (although this wasnt working but is now).

      Quality, or lack there of, of your traffic. Or your OTO really sucks.
      It could be the traffic that just want the freebies as they will sign up no problem but to be honest I am starting to think the OTO is not so good I am going back to the drawing board on this one.
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  • Profile picture of the author danr62
    Ok, the way I read the post had me thinking your OTO was being made by email only.
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  • Profile picture of the author paul nicholls
    The first thing I would look at before you even do any testing etc is what kind of offer you are selling and how much

    You need to keep your OTO as close as you possibly can to your free offer

    It`s no good you giving away an an ebook on adsense and then selling a product on video marketing because your conversions will be dreadful

    Also your price is important too. For best results keep the price between $5 - $17 otherwise you`re going to need some killer copy to see any half decent conversions

    If you post your OTO page we will have a look at it and also your squeeze page offer and see if anything looks out of place

    Paul
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  • Profile picture of the author Troy_Phillips
    If you don't care PM me your link to your squeeze. I will sign up and go from there.
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    • Profile picture of the author Robert Montgomery
      Originally Posted by paul nicholls View Post

      The first thing I would look at before you even do any testing etc is what kind of offer you are selling and how much

      You need to keep your OTO as close as you possibly can to your free offer

      It`s no good you giving away an an ebook on adsense and then selling a product on video marketing because your conversions will be dreadful

      Also your price is important too. For best results keep the price between $5 - $17 otherwise you`re going to need some killer copy to see any half decent conversions

      If you post your OTO page we will have a look at it and also your squeeze page offer and see if anything looks out of place

      Paul
      The OTO is directly related basically you get 3 free gifts when you sign up then if you take the OTO you will get a bunch of items such as videos explaining etc.. which is all related to the same topic. I have sent you a PM

      Originally Posted by Troy_Phillips View Post

      If you don't care PM me your link to your squeeze. I will sign up and go from there.
      Sure I can PM you the link, thanks
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      • Profile picture of the author Troy_Phillips
        Originally Posted by Robert Montgomery View Post

        The OTO is directly related basically you get 3 free gifts when you sign up then if you take the OTO you will get a bunch of items such as vidoes explaning etc.. which is all related to the same topic. I have sent you a PM



        Sure I can PM you the link, thanks
        For some reason Robert, the links you sent are going to dead (not found) sites... it could be me.
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        • Profile picture of the author Robert Montgomery
          I re-sent as all the links were misspelt sorry for that :rolleyes:

          Originally Posted by Troy_Phillips View Post

          For some reason Robert, the links you sent are going to dead (not found) sites... it could be me.
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          • Profile picture of the author Troy_Phillips
            Originally Posted by Robert Montgomery View Post

            I re-sent as all the links were misspelt sorry for that :rolleyes:
            Your traffic stream could or could not be a problem.

            The initial squeeze and oto are clean and crisp.I wasn't as impressed with the FB offer.

            Now this is just my opinion but remember email marketing is how I have made a living online for over 12 years now. Your price points are jumping too quickly.

            I know $27 is not a lot of money but it can be considered too high when dealing with a freebie type of list. This is where so many people get the idea of a freebie list not being valuable. Most of the time those freebie seekers are willing to spend money .. not just a lot until you get a trust built with them.

            Your squeeze, in my opinion, is fine .. a lot better than most I check for people. I would suggest putting an initial oto of $4 to $7 with $4 being my tested optimal. If the oto works for the new list member, it is time to pre-sell the $27 offer you are now using for your oto.

            You still might find low conversions going from $27 to $97. I would suggest slipping in some $47, $67 .. you get the picture I am sure.

            If the $27 offer is not converting many will suggest slipping a $17 offer to warm then to the $27. I agree to a point with that but there comes a time when you realize it is better to segment your list at some point.

            You might have a subniche in your list that buys $7 products all day long but won't even go to the $12 level. Nothing wrong with getting them on their own list and sell them the $7 stuff at will.

            Those that are willing to keep going higher on the pay ladder .. keep taking them up. Those that find a comfort zone and don't want to go any further, segment them to their own list and keep them happy at their price level.

            What happens to the ones that just never buy? Well you remember at the beginning of this post I said your traffic source could be the problem? A lot of marketers are sending those never buy people to their own list and making money from them selling Solo ads.

            You have way too good a start to not press forward. Good luck.

            Troy
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            • Profile picture of the author Robert Montgomery
              Originally Posted by Troy_Phillips View Post

              Your traffic stream could or could not be a problem.

              The initial squeeze and oto are clean and crisp.I wasn't as impressed with the FB offer.

              Now this is just my opinion but remember email marketing is how I have made a living online for over 12 years now. Your price points are jumping too quickly.

              I know $27 is not a lot of money but it can be considered too high when dealing with a freebie type of list. This is where so many people get the idea of a freebie list not being valuable. Most of the time those freebie seekers are willing to spend money .. not just a lot until you get a trust built with them.

              Your squeeze, in my opinion, is fine .. a lot better than most I check for people. I would suggest putting an initial oto of $4 to $7 with $4 being my tested optimal. If the oto works for the new list member, it is time to pre-sell the $27 offer you are now using for your oto.

              You still might find low conversions going from $27 to $97. I would suggest slipping in some $47, $67 .. you get the picture I am sure.

              If the $27 offer is not converting many will suggest slipping a $17 offer to warm then to the $27. I agree to a point with that but there comes a time when you realize it is better to segment your list at some point.

              You might have a subniche in your list that buys $7 products all day long but won't even go to the $12 level. Nothing wrong with getting them on their own list and sell them the $7 stuff at will.

              Those that are willing to keep going higher on the pay ladder .. keep taking them up. Those that find a comfort zone and don't want to go any further, segment them to their own list and keep them happy at their price level.

              What happens to the ones that just never buy? Well you remember at the beginning of this post I said your traffic source could be the problem? A lot of marketers are sending those never buy people to their own list and making money from them selling Solo ads.

              You have way too good a start to not press forward. Good luck.

              Troy
              Hey Troy,

              Thanks for the great detailed review you make a lot of sense for sure, I was thinking maybe the initial price was too much. But I do see your point regarding the never buy people which worries me I wont know for sure until I send offers further down the line.

              But for this product I have some things to change as you mention above and what others have mentioend but I will press forward I will not give up on this

              Cheers
              Rob
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  • Profile picture of the author ezekielseo
    It all depends on the conversion rate of your sales funnel, you should've tested that sales page in the beginning to see what kind of figures you should be expecting instead of being disappointed with the results you are currently seeing.

    Also if you purchased your OTO as a PLR the sales page usually isn't that good, i make my own sales pages and see a 4-5% conversion rate with solo ads. If you are interested in a sales page i don't mind cranking out a PSD fully layered template for you
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  • Profile picture of the author AndrewStark
    Hi Rob,

    Can you send me the link, as dissecting something like and giving advice on how to improve is something I really enjoy doing.

    The key here is to make the offer match the initial gift, and if possible inject some of your own personality into the offer. Is this a product of your own, or something that you have bought just to sell?

    A good One Time Offer is to bundle up related products and then create a video introducing yourself and explain how this deal is unique and is only offered to new subscribers.

    Far too many people seem to try and make the same OTO multiple times, that's really bad advice as it makes you look untrustworthy. To make it work properly as the butterfly marketing manuscript intended it needs to be genuine and an irresistible offer.

    Look forward to helping you out, as you should be close to 30 sales rather than none.
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