International Traffic Monetization

14 replies
Hey guys,

Long time no see. It has been ages since I last posted here. With so much stuff going on, I barely have any spare time. Not to mention the fact that this forum is extremely addictive.

I do miss this place and you Warriors, considering I was essentially born here professionally.

Anyway, I'll leave the nostalgia for later. I have a dilemma that perhaps only a Warrior can solve.

I have a 10 million unique visitors per month news site, the only problem is, it's all spanish traffic, mainly from Mexico.

Now, Adsense does provide some decent revenue, but it is not providing the amount of value per visitor my old US traffic sites did using CPA and affiliate offers from places like Clickbank. Not even close...

So, my question is, how would you approach this? Most CPA networks and affiliate networks don't have many products/services in the Spanish, much less Mexico area. Companies here barely even know what an affiliate program is.

There is no way I'm getting a sales force or call center to sell advertisement, I want this to run passively, so that I can be able to replicate in other countries.

I would also like something that does contextual targeting based on the content of the page (similar to Adsense).

Any ideas?

Thanks in advanced,

Dan
#international #monetization #strategies #traffic
  • Profile picture of the author figgity
    Why not create your own Spanish-language products and sell them on your site?
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    • Profile picture of the author Daniel Molano
      Originally Posted by figgity View Post

      Why not create your own Spanish-language products and sell them on your site?
      Because this is a passive residual business model that I want to replicate in other third world countries that are extremely behind in internet marketing.

      Once I raise the value per visitor to what I want, I might consider that option.

      Any ideas?
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  • Profile picture of the author mego818
    Have u looked on offervault?
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    • Profile picture of the author Sandra Martinez
      There are clickbank products in Spanish, but I´m not sure it will work either. You need a system where the visitor doesn´t need to use the credit card.

      Have you thought about selling advertising slots?
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      • Profile picture of the author WFAlex
        Check out Adsimilis (CPA network), they have lots of international CPA offers, Mexico included. And yeah, +1 for spanish CB products.

        We all want to have passive income streams but sometimes it's just not feasible for every site. I'm willing to bet that you're going to make a lot more selling advertising on your high traffic site than by throwing Adsense/CPA on it yourself.
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        • Profile picture of the author Daniel Molano
          Originally Posted by mego818 View Post

          Have u looked on offervault?
          Thanks, it seems there are some interesting things there.

          Originally Posted by Sandra Martinez View Post

          There are clickbank products in Spanish, but I´m not sure it will work either. You need a system where the visitor doesn´t need to use the credit card.

          Have you thought about selling advertising slots?
          Yes I know, but no contextual advertising like AdSense, even if I built it, there is not enough to cover my wide variety of topics.

          Direct selling advertising slots is Phase 2.

          Meanwhile, what is working quite decently is having a "How to advertise in this site" tab and showing them how to target an Adwords campaign to use my site specifically, it is increasing the Adsense revenue as it raises the Adwords bid when more people compete for the ad placement.

          Originally Posted by WFAlex View Post

          Check out Adsimilis (CPA network), they have lots of international CPA offers, Mexico included. And yeah, +1 for spanish CB products.

          We all want to have passive income streams but sometimes it's just not feasible for every site. I'm willing to bet that you're going to make a lot more selling advertising on your high traffic site than by throwing Adsense/CPA on it yourself.
          I'll check out that CPA network, looks promising.

          Regarding selling advertising, like I told Sandra, that would be a phase 2. I want to see how much passive residual I can squeeze out of it first.
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          • Profile picture of the author Why9999
            Okay, this is weird: you asked a very similar question to what I was going to ask. I am starting to translate my site into Spanish and was wondering how well adsense would serve up ads into Latin America. My traffic is already increasing and I've got a few hundred visitors per day - nothing like you! - but this will keep growing steadily.

            But I am wondering if I have a good business model. It costs around $10 or somewhat more to translate most of my pages, so I can make money on that page only if I can find some decent source of revenue.

            So I'm anxious to see if anyone has any ideas!
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            • Profile picture of the author Daniel Molano
              Originally Posted by Why9999 View Post

              Okay, this is weird: you asked a very similar question to what I was going to ask. I am starting to translate my site into Spanish and was wondering how well adsense would serve up ads into Latin America. My traffic is already increasing and I've got a few hundred visitors per day - nothing like you! - but this will keep growing steadily.

              But I am wondering if I have a good business model. It costs around $10 or somewhat more to translate most of my pages, so I can make money on that page only if I can find some decent source of revenue.

              So I'm anxious to see if anyone has any ideas!
              Adsense serves ads in latin america perfectly and it is profitable, just not that profitable.

              Think $0.1 USD value per visitor without doing much tweaking.
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              • Profile picture of the author Why9999
                Originally Posted by Daniel Molano View Post

                Adsense serves ads in latin america perfectly and it is profitable, just not that profitable.

                Think $0.1 USD value per visitor without doing much tweaking.
                Yeah, I just checked and some countries (Venezuela, Peru, Chile) are kind of profitable in the 20-25 cents RPM range. Spain was the most profitable at 65 cents. Of course, this is about a tenth of what I am getting in the U.S.

                What is shocking is that Mexico is DEAD. I don't know what Adsense is doing wrong, but it must be something as I get almost no sales there and there are very low profit. They really need to work on that as that is really the Latin America country with the most hits.

                By the way, Adsimilis denied me! So if anyone has any other ideas, let me know. Otherwise, I'll just have to hope adsense improves their Latin America marketing and/or start selling more ebooks there. It's gonna take time, but I need to cover the cost of my translation!
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                • Profile picture of the author Daniel Molano
                  Originally Posted by Why9999 View Post

                  What is shocking is that Mexico is DEAD. I don't know what Adsense is doing wrong, but it must be something as I get almost no sales there and there are very low profit. They really need to work on that as that is really the Latin America country with the most hits.
                  That is precisely why I'm looking for other alternatives.

                  It makes no sense as Google has 95% of the market share in Mexico and companies are doing high investments, mostly in search though.

                  For some reason people do not believe in display advertising here yet.
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                  • Profile picture of the author Sandra Martinez
                    Originally Posted by Daniel Molano View Post

                    That is precisely why I'm looking for other alternatives.

                    It makes no sense as Google has 95% of the market share in Mexico and companies are doing high investments, mostly in search though.

                    For some reason people do not believe in display advertising here yet.
                    It is a matter of saturation. You probably remember when Google changed the system. The prices dropped drastically after allowing to setup different prices between search and websites. Only when the search prices become non profitable, people move forward to other options.

                    Something you might want to do is to put a page for advertising with high prices for keyword oriented pages. Wait! Bear with me here...

                    I know you don´t want to deal with it now... but many of those who will choose your site via google adwords to place ads, might do their homework and see the site. If you have a page talking about your traffic in the context of high paying ads for pages that also have adsense... they will make 2+2, go back to google and bid. And if someone contact you for those prices... well.
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                    • Profile picture of the author Daniel Molano
                      Originally Posted by Sandra Martinez View Post

                      It is a matter of saturation. You probably remember when Google changed the system. The prices dropped drastically after allowing to setup different prices between search and websites. Only when the search prices become non profitable, people move forward to other options.

                      Something you might want to do is to put a page for advertising with high prices for keyword oriented pages. Wait! Bear with me here...

                      I know you don´t want to deal with it now... but many of those who will choose your site via google adwords to place ads, might do their homework and see the site. If you have a page talking about your traffic in the context of high paying ads for pages that also have adsense... they will make 2+2, go back to google and bid. And if someone contact you for those prices... well.
                      That's not a bad idea at all.

                      What I don't want to do yet is actually developing a coordinated sales effort, contacting potential clients or setting up a call center for this purpose and try to pitch the site... But if they come to me that would be fine.
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                  • Profile picture of the author Why9999
                    Originally Posted by Daniel Molano View Post

                    That is precisely why I'm looking for other alternatives.

                    It makes no sense as Google has 95% of the market share in Mexico and companies are doing high investments, mostly in search though.

                    For some reason people do not believe in display advertising here yet.
                    Just noticed you were from Mexico City. Saludos! (My wife is actually there right now.)

                    Actually, I was looking at the data wrong. I'm making more in the 50-60 cent range in those five countries. That could be worth my while. I think I can get another 50-60 cents, especially if people are willing to use Paypal, which would put me up to about a $1 per 1000 views - not too bad.

                    Do you know if people in Spain, Chile, Venezuela and Peru are comfortable with Paypal? (I don't think they buy much from Amazon, right?)

                    It's maddening, though, that Mexico is not profitable.
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              • Profile picture of the author Why9999
                Sorry I duped my post and it won't let me delete.
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