What do you think? Is it reasonable to pay someone for their time to write the testimonial? Does it taint the testimonial (even if they truly like it)? Or is it simply just reasonable compensation for someone taking time out of their day to craft their thoughts for you?
I love it when customers send me unsolicited e-mails about loving the product they get from me. That hits me right in the feel-goods. I'm not sure I would feel the same if I knew I paid my customers first.
I suppose this particular person is in the chicken-egg dilemma of thinking they can't sell the product without testimonials, but they can't get testimonials without selling the product.
What say you?