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How important is keyword research these days

by rawdev
10 replies
Hi there,

In terms of SEO, how important is it to do keyword research. A few years ago, the method was (generally) to use the Google Keyword External Tool with a exact match to see levels of traffic.

What is the best way to determine how difficult/what the best keywords to rank for are in a given niche. Is there some helpful software to help, and what factors should I ultimately be looking for? Domain Age? InTitle?

I've been having a look around, and in the SEO section there is a sticky about keyword research, but it's two years old so not sure if still all relevant.
#days #important #keyword #research #seo #software
  • Profile picture of the author figgity
    That's still the best way to do it. To rank for Bing/Yahoo you need to use the Bing tool.
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  • Profile picture of the author MarkLee743
    Still Google Keyword External Tool is one of the excellent tool to determine the best keywords to rank in search engines.


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  • Profile picture of the author MA Robinson
    It did not really changed that much. Keyword research is still important up to these days and with all the innovations in the internet.
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  • Profile picture of the author dsouravs
    more important... why ?? coz competition has increased due to so many players and Google updates.
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    • Profile picture of the author sparrow
      I have been keyword research for a long time, the research is very important but the rules are changing on what keywords to pick and how to address using them once you find them.

      The whole keyword landscape has changed night and day. More to come, will be posting something about this soon

      Ed
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  • Profile picture of the author Fun to Write
    I think keyword research is still relevant. It should be used more sparingly, however. They should be added to high quality content that offers solid niche information.

    I don't think exact match domains are necessary. The focus now is more on quality of content than anything.
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  • Profile picture of the author conanedo
    keyword research still important, you must predict how many effort vs result you will get.. And i still use Google Keyword External Tool , and use exact search..
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  • Profile picture of the author Nuke07
    There are two major tools for Keyword Research :-
    * Google Adword Keyword Tool but having a limitation
    ** Market Samurai, one of the best Keyword Searching for me

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  • Profile picture of the author eternalsongbird
    Google Keyword External Tool is still the bets tool i guess.
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  • Profile picture of the author Azu Ifeachor
    KW research is very important! If you don't know where you are, you aren't going to know where your going...or how much competition you will face.

    You can check fivver for someone to give you an indepth report. This will save you time / hassle. Or you can do it yourself.

    Check Keyword suggestion tool — Google suggest scraper — Übersuggest for useful keywords, make a list, put that list into google kw tool, see your search volume.

    Put a KW in quotes on google and see your competition. Click the last page (eg 10/10) to make sure Google isn't trying to fool you. Sometimes they say there are 1M results, but when you click the last page, it refreshes and you find out there are only 1,000 results!

    Use SEO4firefox or SEO quake to check the page rank of the first 10 results in Google. If the average PR is higher than 3 then it will take more time / effort for you to outrank them and get to page one.

    Hope that helps,
    Azu.
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