The first step in recovery is admitting that the home page is beyond your control...
The Overlay feature in Analytics shows what your visitors are ACTUALLY doing on your website by way of where they are clicking on any given page. You can also compare this overlay to any of the goals set up for your analytics, but the overlay all by itself will be, well probably rather disturbing.
I say this because after reading Steve Krug's "Don't Make Me Think", I discovered that ALL of my websites are underperforming in some way or another. So lately I have been adjusting the link and goal strategy of several of my websites and have improved my opt-in percentage significantly.
OVERLAY shows you exactly where your visitors are clicking, be it banners, text links, navigation, footer, blogs etc. It shows you this as a percentage of visitors to your page right at the exact physical location of the click - overlay.
One thing for sure is that the top left corner of your website is critical page real estate - a natural, go-to area that the human brain instinctively glances for guidance in that proven hot-spot area. You must also, absolutely make things bluntly obvious to visitors what it is that you want them to do..
Here is the bad news for you: Your site is VERY likely underperforming as well, but it's glaring weaknesses will be uncovered after merely a month or so of data displayed in the Google Analytics overlay feature.
"The first step in recovery is admitting that the home page is beyond your control" Krug.
So quite frankly I made it to the first step, which caused me to completely change over several of my (sig) websites. You see, before my blog on the site was so important to me that I got too many people to read it, once they were there - actually negating the effectiveness of the sign-up goal.
Since my "Don't Make Me Think" makeover, the blog is doing what it's supposed to do - help people to find/land on the website and to improve content rankings. With the redesign (in Joomla!) my traffic is up 27% (improved blog and rss option) and my goal (sign-up) is up 77%!!!!
1- Install Google Analytics ASAP.
2- Visit Amazon and find Steve Krug.
3- Get past Step 1.
Marty
I say this because after reading Steve Krug's "Don't Make Me Think", I discovered that ALL of my websites are underperforming in some way or another. So lately I have been adjusting the link and goal strategy of several of my websites and have improved my opt-in percentage significantly.
OVERLAY shows you exactly where your visitors are clicking, be it banners, text links, navigation, footer, blogs etc. It shows you this as a percentage of visitors to your page right at the exact physical location of the click - overlay.
One thing for sure is that the top left corner of your website is critical page real estate - a natural, go-to area that the human brain instinctively glances for guidance in that proven hot-spot area. You must also, absolutely make things bluntly obvious to visitors what it is that you want them to do..
Here is the bad news for you: Your site is VERY likely underperforming as well, but it's glaring weaknesses will be uncovered after merely a month or so of data displayed in the Google Analytics overlay feature.
"The first step in recovery is admitting that the home page is beyond your control" Krug.
So quite frankly I made it to the first step, which caused me to completely change over several of my (sig) websites. You see, before my blog on the site was so important to me that I got too many people to read it, once they were there - actually negating the effectiveness of the sign-up goal.
Since my "Don't Make Me Think" makeover, the blog is doing what it's supposed to do - help people to find/land on the website and to improve content rankings. With the redesign (in Joomla!) my traffic is up 27% (improved blog and rss option) and my goal (sign-up) is up 77%!!!!
1- Install Google Analytics ASAP.
2- Visit Amazon and find Steve Krug.
3- Get past Step 1.
Marty
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