Today, a $15 domain turned into what, likely will cost me 100x as much by the time this is over... It was my dumb mistake. |
Before you Search or BUY a domain name. READ THIS. And please tell others. I'm sending this as a bit of advisory and courtesy heads up. No "sky is falling" alarms but just some reality that you may have never considered either about buying Domain Names.
Details... Roughly 10 days ago, I headed over to a registrar (this one was GoDaddy but that's not really relevant) to search for 1 primary domain name and 3 more that shared the same elements (meaning, like ThisIsGreat.com, ThisIsWonderful.com ThisIsAwesome.com etc). And no, those weren't the domains. :-)
I ran my search, all domains were available. But I didn't buy at the time. Not sure why. It has just been a habit for nearly a decade to first check and explore domains to see if they are available and then flesh out the gameplan in greater detail.
Today I went back to buy them and 3 of them are purchased. 1 (the primary) is sitting in auction with a starting bid of $80.
The $80 would have been just a bit of "hey stupid" tax on my part. But it's in an auction... it's entirely unlikely that the owners (a German based registrar) would release it without a much larger price hike.
The irony... I don't even use GoDaddy primarily anymore. I fired them during the whole SOPA incident. Yet a primary domain now sits with them. And, at the end, will end up costing me hundreds (at least) to get the domain.
That's NOT the end of the world of course. Though I'm pretty sure my "hundreds" theory is rounding way down. It will be more.
A lesson was learned though: ONLY go to search a QUALITY and unique domain name in a registrar if you're ready to immediately buy it.
To read more and join the conversation... visit:
And in case you didn't make the connection... it wasn't everyday users who bought my domains from me "coincidentally". It was the guys monitoring the data and mining it for the best domain ideas.
Every industry has it's shady back-room dealings. Monitoring the domain queries data and buying quality domains is very real. Sometimes it's part of the corporate strategy (a very dirty one) to filter all the domain queries, find the best ones and immediately buy them and auction them to grossly jack up their asking price.
Sometimes, it's an employee cutting deals with other domainers and domaining firms to sell this same data.
One thing is for sure (and domaining friends ALL AGREE), you should NOT be using a registrar's search to just "check" if a domain is available if it's a remotely high value domain. If it's MyFavoritePurpleCandy.com, nobody will try to steal that from you. Or if it's your name JonJimijensson.com, you're safe.
But if your domain is unique and potentially high value... do not search it (ideally anywhere) on a registrar until you're ready to buy it. And, at the mere $10-$15 per most domains, if you think you'll want it and you think it's of value... just grab it instead of waiting. (Like the old habit of mine that I promptly broke today).
- Rob Toth
**PLEASE NOTE: I am NOT an affiliate or being paid to post this...just so you know!! It's just good information...especially for newbies.