
How Do You Track/Test/Optimize?
A bit of context here... I have an antioxidants site where I created an info product and I have a splash page that I put on my site (Recommendations and Resources by The Atnioxidants Detective) and used OptimziePress to create a separate splash page (Big Book of Home Remedies and Herbal Secrets | Truth About Antioxidants).
I'm using Google Analytics to track the numbers and conversions so I'm wondering when IM's talk about testing and optimizing, what exactly are they referring to?
Any previous posts on this would be helpful as well.
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