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Is this conversionrate realistic? What's yours?

by Jeremy Lacer
19 replies
Hello guys.

I'm currently busy with creating a website with a squeeze page, some content and I'm already writing some emails.

My plan is to create an email list and provide a lot of quality information, and after a few weeks sell them a solution. I think this method will give me a good conversion rate, but I don't know if it's enough for a PPC Facebook campaign.

Let's say my opt-in rate is 33,33%. I calculated that 1 click will cost me around $0.60 - $0.70. This means that 1 opt-in costs me around $2.

My product will cost $47. This means that I need a conversion rate of 4.26% to break-even. I'd like to double my money, so do you guys think a conversionrate of 8% - 9% is possible when you give your list value before you sell?

Thanks.
#conversion #conversionrate #list #rate #realistic
  • Profile picture of the author draede
    8%-9% conversion is very reasonable. I'm getting that on several of my pages. You gotta kick ass with the copywriting though. I suggest reading "web copy that sells". You can get it on amazon for like $10
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    • Profile picture of the author Jeremy Lacer
      Originally Posted by draede View Post

      8%-9% conversion is very reasonable. I'm getting that on several of my pages. You gotta kick ass with the copywriting though. I suggest reading "web copy that sells". You can get it on amazon for like $10
      I'm creating an email list where my emails are the sales copy .
      The first few emails I give 100% information, and the longer they are on my list, the more I tell about a product I'm creating, and what benefits it has.

      After some research I see a really big difference between openingrates and CTR of lists. Some get 1%, some get 50%. That's a really big difference.
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      • Profile picture of the author travlinguy
        Originally Posted by Lebowski View Post

        I'm creating an email list where my emails are the sales copy .
        I doubt you'll convert anyone without a sales page.
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  • Profile picture of the author yesacpow
    Honestly nope I don't think it is realistic especially with fb campaigns.

    Firstly, fb persons are not looking to buy anything so you ad have to be really good to convince them to click and even more so your squeeze page for them to sign up.

    Then the work starts with the relationship building in order to convert them to customers. With a $47 product and at $0.60 per click Its hard to break even. Probably at a $97 product you may.

    What you should have in place is a proven sales funnel which will put you in profits say over a 30 day period. So you are not looking to get back your money initially but you know that your email follow ups will convert say 5-10 % over 30 days for some higher priced items. At least $197 per sale.

    I'm not trying to discourage you, I'm just giving you some realistic figures. If you were getting your clicks for pennies then it would be a different thing but at almost $1 per click its going to be hard.

    But then again, only testing will tell what you true conversions will be. So run a test campaign and get at least 200-300 clicks and see what happens. Anything less may not provide enough stats for you to work with.

    Good luck.
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    • Profile picture of the author Jeremy Lacer
      Originally Posted by yesacpow View Post

      Honestly nope I don't think it is realistic especially with fb campaigns.

      Firstly, fb persons are not looking to buy anything so you ad have to be really good to convince them to click and even more so your squeeze page for them to sign up.

      Then the work starts with the relationship building in order to convert them to customers. With a $47 product and at $0.60 per click Its hard to break even. Probably at a $97 product you may.

      What you should have in place is a proven sales funnel which will put you in profits say over a 30 day period. So you are not looking to get back your money initially but you know that your email follow ups will convert say 5-10 % over 30 days for some higher priced items. At least $197 per sale.

      I'm not trying to discourage you, I'm just giving you some realistic figures. If you were getting your clicks for pennies then it would be a different thing but at almost $1 per click its going to be hard.

      But then again, only testing will tell what you true conversions will be. So run a test campaign and get at least 200-300 clicks and see what happens. Anything less may not provide enough stats for you to work with.

      Good luck.
      Great answer .

      I'm planning to buy a $50 Facebook Coupon on Fiverr, so that might be a good test. I've also found that an FB campaign to a FB fanpage costs less. With some simple HTML you can add an opt-in form on the page .

      About the pricing; I'm planning to create a 50 page E-book. I don't think a lot of people will buy it costs $97.
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      • Profile picture of the author yesacpow
        You are welcome!

        Word of advise: make sure you do your market research properly so that you can target the RIGHT GROUP OF PEOPLE.

        Otherwise you can accumulate a whole lot of clicks with very little results. SO keep your targeting tightly focused. You see the suggested bid gets higher but once you improve on your CTR it will drop considerably.

        BTW, in my experience, you hardly ever pay the amount you bid. Always lower.


        Originally Posted by Lebowski View Post

        Great answer .

        I'm planning to buy a $50 Facebook Coupon on Fiverr, so that might be a good test. I've also found that an FB campaign to a FB fanpage costs less. With some simple HTML you can add an opt-in form on the page .

        About the pricing; I'm planning to create a 50 page E-book. I don't think a lot of people will buy it costs $97.
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  • Profile picture of the author paul nicholls
    To be honest

    getting a 4 - 5% conversion on a $47 product will not be easy direct from your OTO or sales page

    You need some kick ass copy if you want to see those types of stats

    You will of course make sales within your follow ups as well so if you take into account the sales you make over say a 4 week period then you should do well as long as your email marketing is fairly good

    The OTO which i am currently using is converting at around 12% on a $10.95 product but it`s taking me a lot of testing to get those figures

    The more powerful your sales message and the more of a "no brainer" you make your deal then the better your conversions will be :-)

    One thing i will say is using a $47 price point is way too high as a OTO or an entry level product

    I keep mine between $5 - $17

    Paul
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    • Profile picture of the author Jeremy Lacer
      Originally Posted by paul nicholls View Post

      To be honest

      getting a 4 - 5% conversion on a $47 product will not be easy direct from your OTO or sales page

      You need some kick ass copy if you want to see those types of stats

      You will of course make sales within your follow ups as well so if you take into account the sales you make over say a 4 week period then you should do well as long as your email marketing is fairly good

      The OTO which i am currently using is converting at around 12% on a $10.95 product but it`s taking me a lot of testing to get those figures

      The more powerful your sales message and the more of a "no brainer" you make your deal then the better your conversions will be :-)

      One thing i will say is using a $47 price point is way too high as a OTO or an entry level product

      I keep mine between $5 - $17

      Paul
      Thanks for your answer.

      About the price. The product is not an OTO, it's just a normal offer. They receive if after 2 weeks in my list. I will test the price, and if no one buys it, I will over it.

      But the lower the price, the less money you can invest in PPC to get subscribers.

      How do you drive traffic?
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  • Profile picture of the author paul nicholls
    i use a combination of lots of free traffic methods and solo ads

    a good video sales letter can work wonders for your conversions and much less work
    than a traditional sales letter

    Paul
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  • Profile picture of the author Dennis Gaskill
    Originally Posted by Lebowski View Post

    ... do you guys think a conversionrate of 8% - 9% is possible when you give your list value before you sell?
    It's hard to predict your own conversion rate, let alone someone else's conversion rate -- especially without seeing what kind of expectations are being set with the squeeze page, what the presell emails look like, how good the sales copy is, and so forth.

    Point being, despite everyone's best intentions in answering, and there have been some good answers, you're just not going to know anything until it's put to the test. Good luck though!
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    • Profile picture of the author Jeremy Lacer
      Originally Posted by paul nicholls View Post

      i use a combination of lots of free traffic methods and solo ads

      a good video sales letter can work wonders for your conversions and much mess work
      than a traditional sales letter

      Paul
      Originally Posted by Dennis Gaskill View Post

      It's hard to predict your own conversion rate, let alone someone else's conversion rate -- especially without seeing what kind of expectations are being set with the squeeze page, what the presell emails look like, how good the sales copy is, and so forth.

      Point being, despite everyone's best intentions in answering, and there have been some good answers, you're just not going to know anything until it's put to the test. Good luck though!
      Alright. Thanks guys.
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  • Profile picture of the author Creativistenterprise
    Without having set specific goals and expectations, then it is very difficult to predict conversion rate... and this is trying to predict YOUR conversion rate, let alone someone else's conversion rate.
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  • Profile picture of the author Creativistenterprise
    In any regard, I like to test out my stats using solo ads. Having multiple versions of the sales letter or sales video(if you've got the time for multiple sales video that is) can help testing be more easy.
    But again, what are your expectations on the matter?
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  • Profile picture of the author Raydal
    Originally Posted by Lebowski View Post

    Hello guys.

    My product will cost $47. This means that I need a conversion rate of 4.26% to break-even. I'd like to double my money, so do you guys think a conversionrate of 8% - 9% is possible when you give your list value before you sell?

    Thanks.
    This is a very high conversion rate. Typical would be 2-3%.
    I've had as high as 15% conversion rate but you need a
    product that's in demand and fairly priced and some
    strong copywriting.

    At least you are making your calculations before you
    start your campaign. Most marketers look at their
    numbers after the campaign fails.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Troy_Phillips
    I could easily be wrong but ...

    If you are coming off of a free offer and going straight to a $47 offer you may find it a hard row. Coming off a freebie list there is several price points needing hit to get to $47. Price structure should be used as much as valued content when gaining trust and funneling members.
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    • Profile picture of the author RogueOne
      I'm planning to buy a $50 Facebook Coupon
      Whatever FB's suggested bid is, make your starting bid much lower and see what happens. I am currently getting clicks at $0.08 on a $0.10 bid. The FB suggested minimum bid is $0.57.

      If you are not using a OTO you are making a huge mistake. My OTOs generally pay for my ads.
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    • Profile picture of the author Maruelle
      I don't think 8%-9% is possible when you give your list value before you sell.
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  • Profile picture of the author Randall Magwood
    I get 10% and above with backend marketing. For frontend freebie leads... not so high. Depends on your niche. To make the math work in your favor, you may have to increase price, or go into a different niche... or lower your cost per click and cost per lead.
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  • Profile picture of the author Anonymous Affiliate
    Without getting into the conversion debates... I can tell you from experience that you will have a *very* hard time breaking even at $0.60 per click for a $47 product. It is just too much for that sort of product.
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