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Quick tip for new list (double opt-in) builders

by MrPete2000
16 replies
Hi all,

I am also relatively new to list building and I just want to post a quick tip that has helped me boost confirmation rates significantly:

After entering their email, send your prospects to a "thank you" page that has clear instructions and a screenshot of how to spot your confirmation email in their inbox and click the link inside.

This method dramatically increases confirmation rates, I've been testing on a few of my campaigns and have seen up to 2x higher confirmations.

I used to send new prospects from the squeeze page to an OTO page, but noticed that they were not buying, and what's worse, very few completed the double opt-in. By giving them clear instruction and a call to action, this changed. I now send to the OTO upon confirmation and even if they don't buy, they're on the list so I get a 2nd chance.

:-)

Happy list building!
Pete
#builders #double #list #optin #quick #tip
  • Profile picture of the author Steve King
    Hi Pete

    That's good advice, letting people know what to do always makes a difference.

    It's also worth having an offer on your email confirmation page, as that's the one page that everyone will see. They may not do anything with it but they will all get to see it.

    cheers
    Steve
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    • Profile picture of the author Edward Green
      Hi Pete and Steve,

      Wanna convert even more?

      Go to aweber and search for their audio file telling people to go to their emails and confirm as well as what Pete said and you will see a huge difference.

      Or simply embed this code on your thank you page.

      <object type="application/x-shockwave-flash" data="http://www.aweber.com/audio/form/thank-you.swf" width="84" height="84"><param name="movie" value="http://www.aweber.com/audio/form/thank-you.swf" /></object>

      I use them on the WSO's below and they convert great.

      Thats assuming you are using aweber, if not spend a Fiverr and get your own made.

      Good luck

      Edward
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    • Profile picture of the author MrPete2000
      Originally Posted by Steve King View Post

      Hi Pete

      That's good advice, letting people know what to do always makes a difference.

      It's also worth having an offer on your email confirmation page, as that's the one page that everyone will see. They may not do anything with it but they will all get to see it.

      cheers
      Steve

      That was my goal when sending them to the OTO, get as many eyeballs on that offer as possible... I now do it with the confirmation because my confirmation rate is about 80% at the moment, so that is a viable option right now.
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  • Profile picture of the author UMS
    That's a very good point Pete, and one that a lot of people don't pay much attention to.

    Even the people that have a thank you page often use a generic page that has no personalized information.

    I always make sure my optin thank you pages state clearly what the person is signing up for, what to expect in the future and what email subject the confirmation email has.
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  • Profile picture of the author shawoon98
    Originally Posted by zivkovicp View Post

    Hi all,

    I am also relatively new to list building and I just want to post a quick tip that has helped me boost confirmation rates significantly:

    After entering their email, send your prospects to a "thank you" page that has clear instructions and a screenshot of how to spot your confirmation email in their inbox and click the link inside.

    This method dramatically increases confirmation rates, I've been testing on a few of my campaigns and have seen up to 2x higher confirmations.

    I used to send new prospects from the squeeze page to an OTO page, but noticed that they were not buying, and what's worse, very few completed the double opt-in. By giving them clear instruction and a call to action, this changed. I now send to the OTO upon confirmation and even if they don't buy, they're on the list so I get a 2nd chance.

    :-)

    Happy list building!
    Pete
    Quick tip. And a hard one. Forget double opt in and forget confirmation type B.S. No benefit in that. Whoever wants to unsubscribe, will do whether they confirm or not. Some stupids will even reply back without reading your emails or seeing your offer.

    So, single opt in rocks. They'll be sent immediately to the OTO. Most won't buy. But will see the offer first time.

    Somewhere in your opt in page mention that tomorrow and the day after you are going to send them a special gift that your VAs are still working on. So, they should put an email that they check frequently. You can also mention what you are going to send in next two days. This way, collecting false emails
    will reduce.

    Any good quality relevant e course for first 3 days work well for conversion on the 4th day.

    Just added my 2 cents.

    -M. Bari
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    • Profile picture of the author Kevin McNally
      Originally Posted by shawoon98 View Post

      Quick tip. And a hard one. Forget double opt in and forget confirmation type B.S. No benefit in that. Whoever wants to unsubscribe, will do whether they confirm or not. Some stupids will even reply back without reading your emails or seeing your offer.

      So, single opt in rocks. They'll be sent immediately to the OTO. Most won't buy. But will see the offer first time.

      Somewhere in your opt in page mention that tomorrow and the day after you are going to send them a special gift that your VAs are still working on. So, they should put an email that they check frequently. You can also mention what you are going to send in next two days. This way, collecting false emails
      will reduce.

      Any good quality relevant e course for first 3 days work well for conversion on the 4th day.

      Just added my 2 cents.

      -M. Bari
      Agree with that.

      I have a small list in the music niche, using double opt in about 48% of my list never confirm sign up so I am changing to single opt in now.
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    • Profile picture of the author MrPete2000
      Originally Posted by shawoon98 View Post

      Quick tip. And a hard one. Forget double opt in and forget confirmation type B.S. No benefit in that. Whoever wants to unsubscribe, will do whether they confirm or not. Some stupids will even reply back without reading your emails or seeing your offer.

      So, single opt in rocks. They'll be sent immediately to the OTO. Most won't buy. But will see the offer first time.

      Somewhere in your opt in page mention that tomorrow and the day after you are going to send them a special gift that your VAs are still working on. So, they should put an email that they check frequently. You can also mention what you are going to send in next two days. This way, collecting false emails
      will reduce.

      Any good quality relevant e course for first 3 days work well for conversion on the 4th day.

      Just added my 2 cents.

      -M. Bari

      I've actually heard this mentioned a lot lately and it seems very logical, and really the only way to get 100% of your initial emails delivered... so I can see why it's tempting.

      The thing is, at the moment I'm getting ~80% of my new signups to confirm, which is (in my opinion) really excellent. So I'm not really feeling compelled to switch for the lists that I'm building right now. I can see myself using single opt-in for certain niches though where the engagement might not be so high.

      Another thing that I have a theory about (and am trying to test) is that by having that extra step (confirmation) successfully completed, my prospects are going through steps and actually making a series of "micro yeses"... and each small "Yes" choice may eventually lead them to a more significant yes (like a purchase) much sooner than with minimal initial interaction.

      Just a theory at the moment, no hard facts to back it up.
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  • Profile picture of the author banx63
    This is an amazing idea! I am going to set this up.

    I often find that the OTO does not really convert well anyway, and how many non-confirmed subscribers are lost? I know what I would rather have.....

    Excellent tip.
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  • Profile picture of the author banx63
    And I now have - took just 10 minutes thanks to the new windows snipping tool!

    Talk about action!
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  • Profile picture of the author Kevin McNally
    The thing is, at the moment I'm getting ~80% of my new signups to confirm, which is (in my opinion) really excellent. So I'm not really feeling compelled to switch for the lists that I'm building right now. I can see myself using single opt-in for certain niches though where the engagement might not be so high.

    Another thing that I have a theory about (and am trying to test) is that by having that extra step (confirmation) successfully completed, my prospects are going through steps and actually making a series of "micro yeses"... and each small "Yes" choice may eventually lead them to a more significant yes (like a purchase) much sooner than with minimal initial interaction.

    Just a theory at the moment, no hard facts to back it up.
    That's an outstanding double opt in rate, shows you must be offering something of real value.

    I agree that probably those guys who are taking that extra step will be more worth more.
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  • Profile picture of the author Creativistenterprise
    You must be offering something of great value to have an opt in rate such as that twice!
    but I guess if you offer more and put in the effort to be just a bit better and more offering then most people then you are yourself your own list-building winner, and no product could match that!
    its an idea to take with me, indeed.
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    • Profile picture of the author MrPete2000
      Originally Posted by Creativistenterprise View Post

      You must be offering something of great value to have an opt in rate such as that twice!
      but I guess if you offer more and put in the effort to be just a bit better and more offering then most people then you are yourself your own list-building winner, and no product could match that!
      its an idea to take with me, indeed.

      Well, I give away 3 short reports, but I guess the fact that I'm giving away more might be persuading people to go for it. Otherwise I really don't think the offer itself is of extraordinary value. It's pretty much PLR (at least most of it).

      That said, my signup rate (squeeze page convert ion) is not as high as I would like. It is still hovering between 5-10% which is kind of low... but the final numbers are ok because my other list that has a better squeeze page has crappy confirmation. :-(

      I'm still new to list building and there is sooooo much to test and learn. It's really very frustrating.
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  • Profile picture of the author martimoney
    I have also loaded audacity mp3's on my confirmation pages that auto start so the customer hears my voice and I can personally thank them. This is just trying to begin that relationship building from their first click.
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  • Profile picture of the author paul nicholls
    Hey Pete

    Good work on testing and improving your numbers

    What i will say though is if you`re not making sales from your OTO page i would test different pages and really drill down and see why people are not buying

    Rather than just use double opt in because no one is buying

    There is a break down somewhere

    Once you get a good converting OTO in place it makes a massive difference in your business on your overall profits

    If you are getting opt ins but not making OTO sales then i would be looking at why, instead of just continuing to send people to the page

    Single opt in works incredibly well, you just need to keep tweaking until you start seeing good conversions with your OTO

    And also, by showing your OTO after confirmation will generally drastically reduce your conversions, you will lose out on a lot of sales

    Paul :-)
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    • Profile picture of the author MrPete2000
      Originally Posted by paul nicholls View Post

      What i will say though is if you`re not making sales from your OTO page i would test different pages and really drill down and see why people are not buying

      Rather than just use double opt in because no one is buying

      There is a break down somewhere

      Paul :-)

      Hi Paul,

      That is pretty much perfect advice right there, and I agree 100%... something is not right with the offer, it's either the wrong offer or not presented properly.

      I do need to keep testing, but it's slow going. Not enough hands on experience in list building and low traffic (I'm using PPC to keep a steady flow so I can test, but still about 20-40 visits a day). It won't happen overnight. :-(

      Pete
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  • Profile picture of the author dedy
    Thanks for the great advice! :-)
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