Organic Social Twitter Impression shift
Kind of an odd question, but here goes. I am a junior data analyst for a firm in London. We have a client whom we do content marketing for, particularly daily twitter posts. Last year (2021) we were getting impressions in the 1 million +, but in May of 2022, our impressions went down to an average of 250k.
I did a thorough content analysis between the January 2021 to May 2022. Aspects looked into were character count, types of content (quizzes, links, threads, etc), images and responses and found that the changes were either minor or non-existent.
The drop in impressions seem to have occurred sometime in March of 2022.
The question that I have is if anyone knows of any updates that may of occurred within Twitter that could of caused this decrease in organic impressions.
Cheers,
-joshuahickman1987
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