This time of year it seems like every merchant, online and offline, is running some sort of limited time seasonal sale. Most are legitimate sales, but others seem a bit fake. I found an article (here) that talks about the use of scarcity and limited availability, and how it might actually hurt someone's credibility. (It's actually a good read).
I think earning and maintaining the trust of a market is essential to making money online, so it might be important for us to understand how to use certain tactics like limited availability.
What do you think warriors? When is the use of scarcity is most effective, and when do you feel it is off putting?