Should I Be An Affiliate Markerter or Product Creator?

by sarlat
29 replies
I was asked this question by a person I am mentoring which got me thinking.

I said be a product creator with an army of affiliates. After all why take 50% of your 100% effort when you can take 50% of the efforts of hundreds of people.

But my friend said why go to all the hassle of making products etc

If a newbie came to you asking whether they should start as an affiliate or a product creator in their online business what would you say?
#affiliate #creator #markerter #product
  • Profile picture of the author George Wright
    A product creator.

    George Wright
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    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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  • Profile picture of the author guypeleides
    Who do you think makes the real money?

    The product Creator is the guy who makes the real money.

    However, there are a lot of skills you'll need to learn from writing great copy, to handling support, to knowing what you market wants, how to build JVs, how to create a responsive list, etc. There are tons of things to learn to successfully owning and managing a very successful product.

    How much are you willing to learn and struggle in the process?

    Most affiliates do what they do because they want simple easy money and they're never married to any one single business.

    You can easily piggy back on what's successful and not have to worry about tons of things that a product creator stays up at night thinking about.

    The short answer is it depends on your goals and how much self development you want to put in and how much you understand your niche market.
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    • Profile picture of the author Anton543
      Originally Posted by guypeleides View Post

      Who do you think makes the real money?

      The product Creator is the guy who makes the real money.

      However, there are a lot of skills you'll need to learn from writing great copy, to handling support, to knowing what you market wants, how to build JVs, how to create a responsive list, etc. There are tons of things to learn to successfully owning and managing a very successful product.

      How much are you willing to learn and struggle in the process?

      Most affiliates do what they do because they want simple easy money and they're never married to any one single business.

      You can easily piggy back on what's successful and not have to worry about tons of things that a product creator stays up at night thinking about.

      The short answer is it depends on your goals and how much self development you want to put in and how much you understand your niche market.
      Great points.
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  • Profile picture of the author BrianDouglas
    I say do both. Seriously. Make affiliate sales, and while you do, develop products to sell the same way, with affiliates just like you.
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  • Profile picture of the author Alex Blades
    Do affiliate marketing and make product creation your main priority
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    But I knew the one thing I might regret is not ever having tried. "

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  • Profile picture of the author sunray
    These days, after the famous Google updates, a successful affiliate site is also a product. No more just keyword research and copy-paste junk articles. Your blog and list content has to be kind of like a magazine, and this certainly is a product. In a longer timeframe you probably work on it even more than a CB product creator.
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  • Profile picture of the author datingworld
    Both are good... at the end of the day, both gona make you money..
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  • Profile picture of the author TimK06
    Hi sarlat! If a complete newbie asked I would recommend an affiliate product to start with

    simply because most newbie don't quite understand how to create products just yet.

    However for the more advanced marketer I would recommend trying to create your own

    product. I see it this way if you can go all out and drive traffic to an affiliate link or for an

    affiliate product you can certainly traffic for your own product.

    Kind regards
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  • Profile picture of the author SandraLarkin
    Banned
    You can be both. Create products while affiliate marketing. Most marketers do this.
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  • Profile picture of the author sdentrepreneur
    If you are new, then I suggest becoming an affiliate until you have the skills and knowledge to create your own product.
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  • Profile picture of the author neilclues
    Originally Posted by sarlat View Post

    I was asked this question by a person I am mentoring which got me thinking.

    I said be a product creator with an army of affiliates. After all why take 50% of your 100% effort when you can take 50% of the efforts of hundreds of people.

    But my friend said why go to all the hassle of making products etc

    If a newbie came to you asking whether they should start as an affiliate or a product creator in their online business what would you say?
    Hello Sarlat

    I would tell the newbie to start off promoting affiliate products to learn the basics and gain a little knowledge of their chosen niche.

    Then simply invest all the commissions they have made in to creating their own products. This way they have no start up costs

    Neil
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  • Profile picture of the author Anton543
    Yes, eventually you need to try and do both when you've become sufficiently skilled. While you are learning, though, just do affiliate marketing.
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  • Profile picture of the author MKCookins
    It really depends on what you want out of your business. Start out as an affiliate marketer as you learn about internet marketing.

    After you start generating an income and learn more about this business - then start creating your own products to sell.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by sarlat View Post

    If a newbie came to you asking whether they should start as an affiliate or a product creator in their online business what would you say?
    It would depend on their existing skill-set.

    But for the "typical, average" beginner (and several others) I'd advise them to be an affiliate. I think there's a huge number of reasons for affiliate marketing being better, overall, for many people, anyway. Here are just ten of them ...
    • Affiliates have almost complete flexibility of products to promote: we can add, remove and change products whenever the need arises and for whatever reason, without needing to create a new one
    • When you're an affiliate, you get the chance to build up an asset-based business based on genuine residual income without your fortunes being tied in to the longevity, success and demand for any specific, individual product at all
    • Affiliates don't have to do (or outsource) the market research necessary to determine exactly which type of product's going to be a success - not to anything like the same extent as vendors, anyway
    • Statistically, just among the people I know really well (this point is clearly subjective and I don't pretend otherwise) the long-term successful affiliates I know are mostly earning far more from internet marketing than the long-term successful vendors I know, and their businesses are far more stable for the long-term
    • Affiliates don't have all the potential legal liability, compliance and enforcement problems (which incur time, effort, energy, worry and sometimes money to resolve) that vendors typically have
    • Affiliates don't generally have most of the customer service/support problems that vendors tend to have to deal with all the time
    • Affiliates have far greater flexibility of income-sources than vendors do: once I've built up my lists in a few different niches, covering a large range of products, if any one supplier gets into trouble, I can fairly easily promote things from other income-sources instead, so the sudden demise of a retail outlet (or even a payment processing method) doesn't affect me nearly as adversely as it would typically affect a vendor
    • As an affiliate, it's far easier to offer a range of promotions at very different price-points than it typically is as a vendor
    • Affiliates don't have to do (or outsource) the actual product creation-process and "put it all together"
    • Affiliates have to pre-sell rather than sell (it's much easier and it doesn't involve sales copywriting, which vendors either need to be really professionally good at, or pay quite a bit to outsource)
    I could easily go on ... those are just a few of the more obvious advantages that spring immediately to mind. You might want to bear them in mind if anyone tells you, mistakenly, that "all the real money is always in having your own products".
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    • Profile picture of the author Hypno mind
      Originally Posted by Alexa Smith View Post

      It would depend on their existing skill-set.

      But for the "typical, average" beginner (and several others) I'd advise them to be an affiliate. I think there's a huge number of reasons for affiliate marketing being better, overall, for many people, anyway. Here are just ten of them ...
      • Affiliates have almost complete flexibility of products to promote: we can add, remove and change products whenever the need arises and for whatever reason, without needing to create a new one
      • When you're an affiliate, you get the chance to build up an asset-based business based on genuine residual income without your fortunes being tied in to the longevity, success and demand for any specific, individual product at all
      • Affiliates don't have to do (or outsource) the market research necessary to determine exactly which type of product's going to be a success - not to anything like the same extent as vendors, anyway
      • Statistically, just among the people I know really well (this point is clearly subjective and I don't pretend otherwise) the long-term successful affiliates I know are mostly earning far more from internet marketing than the long-term successful vendors I know, and their businesses are far more stable for the long-term
      • Affiliates don't have all the potential legal liability, compliance and enforcement problems (which incur time, effort, energy, worry and sometimes money to resolve) that vendors typically have
      • Affiliates don't generally have most of the customer service/support problems that vendors tend to have to deal with all the time
      • Affiliates have far greater flexibility of income-sources than vendors do: once I've built up my lists in a few different niches, covering a large range of products, if any one supplier gets into trouble, I can fairly easily promote things from other income-sources instead, so the sudden demise of a retail outlet (or even a payment processing method) doesn't affect me nearly as adversely as it would typically affect a vendor
      • As an affiliate, it's far easier to offer a range of promotions at very different price-points than it typically is as a vendor
      • Affiliates don't have to do (or outsource) the actual product creation-process and "put it all together"
      • Affiliates have to pre-sell rather than sell (it's much easier and it doesn't involve sales copywriting, which vendors either need to be really professionally good at, or pay quite a bit to outsource)
      I could easily go on ... those are just a few of the more obvious advantages that spring immediately to mind. You might want to bear them in mind if anyone tells you, mistakenly, that "all the real money is always in having your own products".
      Great tips Thanks Alexa , I have a question , what do you mean exactly by Pre-sell ? what is the difference between pre-selling and selling something ? I'm new to these things and english is not my native language so I hope you can explain to me I'll be thankful
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Hypno mind View Post

        Great tips Thanks Alexa , I have a question , what do you mean exactly by Pre-sell ? what is the difference between pre-selling and selling something ?
        Pre-selling is kind of "getting people into the right frame of mind/interest/curiosity/need-awareness to send them to the sales page" so they'll take something seriously and consider it on the strength of a recommendation. The very last bit of the pre-selling process can actually be the "recommendation" too, as long as it isn't salesy.

        I always choose products with sales pages good enough to do the selling, so that I don't have to do more than write about the niche (not the product) to start with, and then only later mention and recommend the product, hoping that people trust me enough to have a good look "just because I'm the person who recommended it". So the pre-selling is mostly the process of establishing their trust in me.

        I happen to be an article marketer, so I do that partly with articles about the niche (not about the product!), and with what I send them when they opt in (which serves these purposes, also pre-selling in a way but without mentioning specific products), and with the emails I send them (which are very much like my articles).

        This WSO by Paul Hancox is very good (but his approach is a little bit more salesy than what I do, myself): http://www.warriorforum.com/warrior-...l-tactics.html
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        • Profile picture of the author Taniwha
          Originally Posted by Alexa Smith View Post

          Pre-selling is kind of "getting people into the right frame of mind/interest/curiosity/need-awareness to send them to the sales page" so they'll take something seriously and consider it on the strength of a recommendation
          Alexa, do you recommend any books that hit pre-selling right on the head, which fits nicely into what you're doing?

          The reason I ask is because one product is doing quite poorly which I think could be down to my lack of pre-selling skills. The product is perfect for my audience, as many people have thanked me for the recommendation.

          EDIT: I presume you may just point me to the WSO below, but I was looking for any other suggestions .
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by Taniwha View Post

            Alexa, do you recommend any books that hit pre-selling right on the head, which fits nicely into what you're doing?
            Sorry, I don't know of any (the WSO mentioned above isn't exactly what I do, myself - it is good, though).
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  • Profile picture of the author Innocent Akuma
    A newbie should start out as an affiliate then a product creator. Being an affilate first helps a newbie learn how things work.
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  • Profile picture of the author DavidAtias1
    Both

    Affiliate marketing is great way to generate money, also product creation..
    You should focus first on affiliate marketing, it's much more easier.
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  • Profile picture of the author hustlinsmoke
    Most are both, at least I am. I make my products build my list and sell affiliate products to them.
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  • Profile picture of the author jasondinner
    Good question - only you know the answer to it though.

    I was on both sides and now prefer affiliate marketing and actually am making much more money in the process.

    But that's just me.

    Most people responding to your question will tell u what to do based on their own feelings about it and are heavily biased towards their own feelings.

    You shouldn't rely on anyone in this thread to help you make your decision but rather take a step in either direction and decide to succeed at whichever one you choose NO MATTER WHAT.
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  • Profile picture of the author Edwin Torres
    Product creator than in the backend promote affiliate products
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    • Profile picture of the author James Woods
      I would say to the person this is what I like to do and how it is done and I would explain the pro's and cons for each direction. I would find out their skill set and their goals, and then I would then ask the person to consider each direction and ask what feels right for you?
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  • Profile picture of the author Paul Gram
    Originally Posted by sarlat View Post

    I was asked this question by a person I am mentoring which got me thinking.

    I said be a product creator with an army of affiliates. After all why take 50% of your 100% effort when you can take 50% of the efforts of hundreds of people.

    But my friend said why go to all the hassle of making products etc

    If a newbie came to you asking whether they should start as an affiliate or a product creator in their online business what would you say?
    I would absolutely say to be BOTH. You can get rich with your own products but you can also make good money via affiliate sales and when doing affiliate stuff, much of it can be setup as passive income (when done right) so I'd definitely recommend doing both.
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  • Profile picture of the author Dragone
    Some great advice in this thread. I also find for a beginner with limited skills affiliate marketing will be the easiest way to get your foot in the door and expand from there. Product creating could take a few months and end up with it not selling because maybe you didn't do enough research into the demand or you weren't able to get traffic and affiliates to your product.This would cause many potential online money makers to possibly give up.

    Perhaps the best option is to start doing AM, creating email lists and in the interim build your product around that niche. This way once you eventually have a fully designed product you can market it easily to your list.
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  • Profile picture of the author John Atkins
    Be both. Product creation isn't for everyone but if you have no problems creating and marketing your products then you can easily promote affiliate products as well.
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  • Profile picture of the author KevinChapman
    A product creator every time! Like you said, why be an affiliate marketer when you can have your own affiliates?

    You know what you are selling is the best quality, it's not rehashed nonsense and more importantly you have the potential to make more money!
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  • Profile picture of the author alodie
    For all the years that I have been a member of this awesome forum,
    it never entered my mind to produce my own product.

    But lately, I have been thinking - not a good thing when I start thinking
    a certain way : -) But nonetheless, I have now been giving much
    thought to creating my very own product.

    Here's the thing. It scares me to death. For one thing, it is a lot of
    responsibility. That is, if I am going to do it right - my customers
    deserve the very best of a solution to whatever problem they
    are having, or whatever challenge they are facing.

    So I do not want to create a product just so that I can only line
    my pocket, which seem to be happening quite a bit lately.

    On the other hand, finding an excellent affiliate product to
    promote, even if I am getting only 50% or so of the profit,
    suits me just right for the time being. I have spared myself
    a lot of the headache that comes with being a product owner.
    At least, for the time being.

    If the newbie already fully understands that to create a product
    that answers a burning question is a heavy responsibility, then
    by all means, go right ahead - create that product. I might even
    be the first in line to grab it up; cash in hand. :-)

    If for any other reason, the newbie might want to think long and
    hard about that action.

    Each approach has its own Pros and Cons, of course.

    Just thinking out loud. :-)

    Alodie
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    Alodieanne
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