To Be or Not To Be Posting Everyday.....That is the Question ?

23 replies
I think in the last few years this has been up for debate, maybe not incessantly but enough to garnish some attention.

Personally, in the last 5 years of blogging every single day of posting was not necessary. I experimented a few times with doing it and found no really positive changes to speak of.

There are some big names who do write a post everyday.

But for as many that do ,I can find other really big successful Bloggers who do not post everyday. (Sometimes just once a week)

I think some follow the latter because they have tried and found their material stale and
rehashed ;consequently this turned many of their readers off !

And I think the important thing is to maintain some kind of consistency to keep your Readers engaged and informed.

If that means twice a week or once a month then so be it.

Just let your readers know what to expect.

However, I must admit that once a month posting on a blog is stretching things a little far. You might find that your Readers will begin to dissipate after such a wide gap in being active on your blog.

I am going out on a limb to say that you really need to post once a week, bare minimum. That is just me.

What do you guys think about posting and the frequency that many of you do on your Sites ?

Everyday ??
#everydaythat #posting #question
  • Profile picture of the author Steve B
    As a blogger, how often do you have something really good to say that your audience will really appreciate?

    That, to me, is the gauge of how often you ought to post.

    I agree, though, that once a month is a little too skimpy.

    From the viewpoint of the blog readers, if I am really passionate about the subject, and I can't wait for you to give me some new and exciting information, even one post a week may not satisfy me.

    If Allen Says, or Gary Bencivenga, or Gary Halbert had a blog, I would want to hear from them at least once a day.

    Steve
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    • Profile picture of the author discrat
      Originally Posted by Steve B View Post

      As a blogger, how often do you have something really good to say that your audience will really appreciate?

      That, to me, is the gauge of how often you ought to post.

      I agree, though, that once a month is a little too skimpy.

      From the viewpoint of the blog readers, if I am really passionate about the subject, and I can't wait for you to give me some new and exciting information, even one post a week may not satisfy me.

      If Allen Says, or Gary Bencivenga, or Gary Halbert had a blog, I would want to hear from them at least once a day.

      Steve
      Steve this is a great point. If you have an audience that is truly hungry for the massive, quality content and information you have to offer then posting everyday could be viable and even necessary.

      If it did not work for me I guess that doesn't mean it will not work for others.

      Seth Godin and John Chow come to mind as bloggers who post everyday. And they have for awhile, so I guess they have some followers who are hungry for it. Although in all due respect, Chow is not one I would care to visit everyday.
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  • Profile picture of the author entrepreneurjay
    I update my blog at least once a week and have been doing it consistently since I started it almost 4 years ago now.

    My blog is ranked in the top 100000 alexa worldwide PageRank 4 and I have built up some nice traffic By posting consistently with high quality info.

    My philosophy if you do Not have nothing good to say wait till you do. Quality over quantity.

    I usually write Long, thorough posts my last post was almost 2000 words
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  • Profile picture of the author MKCookins
    It has been proven that businesses that blog 20 times a month get 5X more traffic than those who blog less than 4 times a month.

    That is still less than 1 time a day! I am sure we all can write a high valued blog post which our audience will find helpful at least 20 times a month!

    Here is one key thing that almost no one ever does...
    Add Facebook comments

    Many people write very high quality post - the reader will read it, then move on and that is that. But if you have a clear call to action, such as "leave a comment below if you found this useful" - then all content you write can have the chance of going viral with Social Networking
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  • Profile picture of the author Jubu
    It really depends on the purpose of your blog. If you're going to be building an authority site that you want to create a product for then I would say less is better but if you're just trying to get traffic for adsense or something then as often as possible is your best bet.
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  • Profile picture of the author SamuelCarter
    Interesting posts above. Personally i believe that if you have amazing quality and value to offer your readers/traffic, the search engine will appreciate what you have given.

    I would say depending also on your selective niche what ever that maybe, People are always craving for good valued information. If you do offer daily,weekly or monthly content, i would assume using analytical tools you could monitor the behavior of readers/traffic on your site, and isolate were the traffic is going to on your page, bounce rate and so on.

    So there could be other elements to observe the patterns, however if you have a passion for your site, product, niche then provide the information. However as already mentioned in the above post, don't write a post, article for the sake of it, thinking it will improve your SEO, Google ranking etc.

    Your readers may start to become dis-interested by the fall in quality. So it a crucial thing i believe to get it right and have the correct formula. When you do blogging, generally writing for a reasonable duration, you know how much you should write and when.

    I guess we do learn from trial and error but its great thing to work together to be successful, You're always learning
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  • Profile picture of the author tziahs
    I tried different techniques. I even tried posting 6 articles per day = there was a slight difference in traffic. I suppose that if you do about 3-4 posts a day for 2 months there will be some handsome results. But it's not efficient. The quality will always suffer. I would say 1 post/day should be enough to create recurring visitors. That's how I try to work from now on.
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  • Profile picture of the author TimothyTorrents
    I prefer to write one or two posts per week. If I force myself to write one post per day I don't give myself enough time to thoroughly research the topic I want to write about. I think 1-3 QUALITY posts per week is great.
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  • Profile picture of the author DubDubDubDot
    This subject extends far beyond just blogging.

    It's a fact that prolific content producers become better at what they do compared to their counterparts who take it easy. You should be producing daily and that's also where your editing skills develop. (Editing meaning your ability to judge what should get published.)

    You want to limit blog posts (or whatever it is you are producing) to material that competes with the best, but at the same time there is no valid argument against high quantities of content. The big sites are posting fresh, engaging content throughout the day. That's what you are up against.
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  • Profile picture of the author Troy_Phillips
    Consistency seems to be an issue from what I have witnessed in my own blogs.

    Want your site crawled every day? Post every day. I have sites that can rank rather quickly, even for unrelated keywords, and all I do is feed the blog daily. This can be invaluable if you ever want to hit some hot topic type sales.
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  • Profile picture of the author Randall Magwood
    Everyday in my book. A quick 500+ word blog post is easy to create.
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    • Profile picture of the author santosantinie
      it doesn't matter how often you post blogs. What really matters is the quality of the content, the freshness of the topic which really makes the readers click on those links, and updates on your blog. It's much better to collaborate with the readers through your blog or even your social media platforms.

      Just create topics/content related to your niche and make it "catchy" to the readers without losing them to the main idea of the posts.
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  • Profile picture of the author locke815
    Post at consistent frequency.
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    • Profile picture of the author BIG Mike
      Banned
      [DELETED]
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      • Profile picture of the author discrat
        Originally Posted by BIG Mike View Post

        I think you've probably answered your own question - all you can really do is test the frequency of posting against significant changes in traffic.

        Assuming your goal is to keep your followers interested, this comment struck home:



        In other words, train your readers when to expect new material on a regular basis.

        You also have to understand what it is your readers are looking for from you. For example, I read a number of tech blogs that I visit once every couple of weeks or so. There just isn't that much new info to read about, so I don't expect or want to see new content every day.

        There are seven websites I visit without fail at least once a day - sometimes 2 or 3 times, spending 5 or 10 minutes on them; none of them are blogs though...but they do provide updated information on a daily basis.

        It's going to vary by market, so I don't think you're going to find a hard and fast rule to follow for all blogs. Just ongoing testing is going to help you find that sweet spot.
        Yeah I have about 2 sites (people) who I am on their list. I literally stop dead in my tracks and go to read and learn a great deal from what they have to say and teach !

        And on top of this , I will go to their actual blogs just to reread principles that are incredibly valuable over and over again until they are ingrained in my some what sluggish like brain !
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        • Profile picture of the author catcat
          The more the better if it's quality content. The less the better if it's junk.



          Cathy
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  • Profile picture of the author paj_mccarthy
    Originally Posted by discrat View Post

    I think in the last few years this has been up for debate, maybe not incessantly but enough to garnish some attention.

    Personally, in the last 5 years of blogging every single day of posting was not necessary. I experimented a few times with doing it and found no really positive changes to speak of.

    There are some big names who do write a post everyday.

    But for as many that do ,I can find other really big successful Bloggers who do not post everyday. (Sometimes just once a week)

    I think some follow the latter because they have tried and found their material stale and
    rehashed ;consequently this turned many of their readers off !

    And I think the important thing is to maintain some kind of consistency to keep your Readers engaged and informed.

    If that means twice a week or once a month then so be it.

    Just let your readers know what to expect.

    However, I must admit that once a month posting on a blog is stretching things a little far. You might find that your Readers will begin to dissipate after such a wide gap in being active on your blog.

    I am going out on a limb to say that you really need to post once a week, bare minimum. That is just me.

    What do you guys think about posting and the frequency that many of you do on your Sites ?

    Everyday ??
    Post when you've got something useful to say.

    This whole post once a day thing is crazy. Posting for posting's sake is a bad strategy. You're better off, nowadays, spending a week on something epic than producing 7 average posts.
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    • Originally Posted by paj_mccarthy View Post

      Post when you've got something useful to say.

      This whole post once a day thing is crazy. Posting for posting's sake is a bad strategy. You're better off, nowadays, spending a week on something epic than producing 7 average posts.
      100% agree.

      There are real people out there reading your posts, you know? Just because you post stuff like a machine gun doesn't mean that people would like to read it. Make sure that your posts (regardless of frequency) are actually worth reading.
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  • Profile picture of the author Walters
    I think the debate shouldn't be about how many times per week to make a post, as it should rather be how many times per week you have something good to say to your audience.

    If you feel inspired every day, then wrire every day. As long as what you are writing is relevant, and keep your audience happy. But if you are rather inspired weekly, then simply write on a weekly basis.

    I don't think making a post per day has any great change, than making a post a week. At the end, it all depends on your readers, and what you have to say.
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  • Profile picture of the author visimedia
    I think to post everyday or not , it doesn't really matter, but just how we can connect and "click" to our readers, and make them coming back again and again.
    That's my 2 cent
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  • Profile picture of the author Doppelbock
    As stated before, definitely post only if you have something post worthy, otherwise it is just damaging credibility.

    Frequency really depends on traffic, how little can you get away with and still keep your numbers.

    Finding reasons to post frequently may not be a bad idea... Hello affiliates.
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  • Profile picture of the author kayfrank
    A blog is by definition something that it updated regularly. Minimum of once per week I would say.
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  • Profile picture of the author Tuzio
    So if it doesn't affect ranking within a curtain range of frequencies, the question remains: What does your audience want?

    In my opinion it depends on your audience and their reading consumption. Some readers are really hungry and want the cutting edge information on the go whereas some want quality over quantity.

    It's for you to decide. But whatever you do... make it consistent and keep at it.
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