As I was then employed in a similar line of work as a marketing director, sales trainer, and motivator for an national firm with more than 6000 sales people, I was naturally intrigued to be seated near one of the industries greats.
By this point in my life I had made a mark as an advocate and corporate teacher/trainer of no pressure selling...hiring reps who were convinced they could not sell and making them a success by utilizing their innate goodness, kindness, interest and empathy
Anyone who wanted to "hard sell" a prospect would get the proverbial door from me..and I had the authority to do that
So back to Zig.... in the course of the flight I asked him for his greatest single secret to sales success
"Treat every prospect as FRIEND... be sincere, show real interest in their needs..if you really care..(no faking just to get the sale) and want to help people achieve their goals and solve their problems you will have more business that any traditionally trained and so called professional salesman will ever dream of"
This was in essence what I had been doing myself and teaching for several years. The validation of a great such as Zig made me more determined than ever to help as many sales people, consultants, coaches, reps and marketers achieve THEIR dreams by living the golden rule of Zig
Be a friend....solve a problem..make a customer for life doing good and living the golden rule !
We just lost Zig Ziglar to an illness at the age of 86... On behalf of all whose lives you enriched, I salute you Zig, will carry your lessons on and in my heart which are evergreen and a memorial that will long endure.
Rest well Zig..you deserve it and we shall miss you