What's the Best Strategy For Affiliate Marketing?

12 replies
I know that this is a very broad question and many will say build a list. But ...

1. How do you sell products though a combination of list building AND direct traffic from Google?

I know that content can be the bait to get people to sign up to your list, but do you find that you get sales from people looking for a review of the product as well.

2. Say you're targeting "How to lose weight." So people come to your site through Google, read an article which talks about the topic, but then what?

Is your goal to get them to sign up to your list or make a sale there and then by recommending something that can solve their problem?

3. If you're building a 50-100 page site and are thinking about buying high PR links or domains, I take it that you would send the link juice to the page which is reviewing the product (or a page where the product is the focus) and not the homepage. Am I right in my thinking?

What about if you were building a 10 page site - is it better to send the link juice to the homepage, as you can easily post 10 articles on the homepage? This would also clearly save money on purchasing links/domains.

4. Say that you're promoting a clickbank product, but all you want to do is build a 10-20 page site about the product.

Which KWs would you target - "Product X Review"
"Product X pdf"
"How to lose weight"
"How to lose weight quickly"
"What's the best way to lose weight"

So in other words, would you target the name of the product or a solution to the problem someone is having?

If it's the latter, how would you make the product the focus of the page?

For example, would a good technique be saying something along the lines of how losing weight can be a hard thing to achieve, a few tips that work, and then end it with a product recommendation and why it works ?

A lot of questions, I know, but I'd appreciate it if anyone could make things a bit clearer for me.

Thanks
#affiliate #marketing #strategy
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by dreamtoreality View Post

    I know that this is a very broad question and many will say build a list.
    They will. I'd even advise you perhaps to take with a pinch of salt the advice of those who don't.

    Originally Posted by dreamtoreality View Post

    1. How do you sell products though a combination of list building AND direct traffic from Google?
    Well, leaving mostly aside the little matter that organic SEO traffic is generally among the least valuable kinds for affiliate sales, I think the answer is "the same way as you combine list-building with traffic from almost any other source".

    Originally Posted by dreamtoreality View Post

    I know that content can be the bait to get people to sign up to your list, but do you find that you get sales from people looking for a review of the product as well.
    Rarely, but yes, sometimes.

    Originally Posted by dreamtoreality View Post

    2. Say you're targeting "How to lose weight." So people come to your site through Google, read an article which talks about the topic, but then what?

    Is your goal to get them to sign up to your list
    Yes. That's the primary purpose of all my niche websites.

    Originally Posted by dreamtoreality View Post

    or make a sale there and then by recommending something that can solve their problem?
    There and then? Nooooooo. I don't say it's impossible, of course, but you'd be looking at tiny numbers, that way. Most people need to visit a sales page several times before they buy. You need to keep them returning. Which is one of the reasons you need the list.

    Originally Posted by dreamtoreality View Post

    3. If you're building a 50-100 page site and are thinking about buying high PR links ...
    ... then you should think again. The linkjuice value to your site depends mostly on the relevance of the site-linked-from to your site, not on the page rank.

    Originally Posted by dreamtoreality View Post

    I take it that you would send the link juice to the page which is reviewing the product (or a page where the product is the focus) and not the homepage. Am I right in my thinking?
    Well, I don't think this at all. The primary purpose of my site is to build a list. So I want all the traffic landing on the page which has the biggest chance of doing that (which happens to be my home page, where the opt-in is prominently incentivized and explained). If I sent them to other pages, not only would very, very few buy but I wouldn't even manage to opt them in, that way.

    Originally Posted by dreamtoreality View Post

    What about if you were building a 10 page site - is it better to send the link juice to the homepage
    I think so, yes. If that's where you prominently incentivize the opt-in. That's "what it's all about".

    In other words, you get to decide which page(s) you use as your landing page(s). If, like me, you're always using the home page as your landing page, and incentivizing/explaining the opt-in on that page, then that's the page to which you mostly want to link.

    Originally Posted by dreamtoreality View Post

    as you can easily post 10 articles on the homepage?
    I wouldn't, myself. But you could, yes.

    Originally Posted by dreamtoreality View Post

    4. Say that you're promoting a clickbank product, but all you want to do is build a 10-20 page site about the product.
    Yes, indeed. That's what I do.

    Originally Posted by dreamtoreality View Post

    Which KWs would you target - "Product X Review"
    "Product X pdf"
    I wouldn't touch either of those. I want niche keywords, not product keywords.

    If you're promoting a specific product on Amazon, say, and looking only for "immediate buying traffic" and not wanting to build a list at all, those are exactly the sorts of keywords you'd go for.

    Originally Posted by dreamtoreality View Post

    "How to lose weight"
    "How to lose weight quickly"
    "What's the best way to lose weight"
    Much more like it (except those specific examples will be horribly competitive, I guess? But the principle is right).

    Originally Posted by dreamtoreality View Post

    So in other words, would you target the name of the product or a solution to the problem someone is having?
    The solution/problem/niche keywords.

    Originally Posted by dreamtoreality View Post

    If it's the latter, how would you make the product the focus of the page?
    I don't.

    I wouldn't want to.

    My visitors wouldn't opt in to that. It would look just like a typical "affiliate marketer's site". That's the sort of site from which people (with difficulty) build lists of which only 25% of the subscribers even open and read their emails. :p

    Originally Posted by dreamtoreality View Post

    For example, would a good technique be saying something along the lines of how losing weight can be a hard thing to achieve, a few tips that work, and then end it with a product recommendation and why it works ?
    It depends what you mean by "end it". I don't want to try to start selling people a product the minute they arrive at my site. I'd never build lists, that way.
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  • Profile picture of the author dreamtoreality
    Thanks a lot Alexa. Excellent advice and exactly what I was looking for. I now see things a lot more clearly. Now it's time to do some keyword research. I don't suppose you have any advice on that part, do you?

    One more thing, I suppose the time frame for this depends on how much and how quickly I can generate traffic, which is why I was talking about purchasing high PR links.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by dreamtoreality View Post

      Now it's time to do some keyword research. I don't suppose you have any advice on that part, do you?
      I'm one of the less qualified people to answer about this. But in spite of its not really being quite what you wanted, I reluctantly offer this post "in full and final settlement": http://www.warriorforum.com/main-int...ml#post7403372

      Originally Posted by dreamtoreality View Post

      I suppose the time frame for this depends on how much and how quickly I can generate traffic, which is why I was talking about purchasing high PR links.
      High-relevance links will get you a lot further than high-PR links.
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  • Profile picture of the author KenThompson
    Originally Posted by dreamtoreality View Post

    1. How do you sell products though a combination of list building AND direct traffic from Google?

    2. Say you're targeting "How to lose weight." So people come to your site through Google, read an article which talks about the topic, but then what?

    Is your goal to get them to sign up to your list or make a sale there and then by recommending something that can solve their problem?

    buying high PR links
    First, Alexa is correct that relevancy is better than merely high PR.

    You can get links from high PR "urls" for free. Besides, buying high PR links can be very tricky, and Google is all over this. Not worth the effort, from what I've read and heard.

    If your example is accurate, regarding what you'll be doing, and you're promoting CB products - Google will probably cancel and delete your brand new Adwords account. If you're brand new, and it seems you are, then avoid promoting affiliate products via Adwords. It can be done but it's best left until you learn much more about avoiding problems.

    If you want to do PPC, then use MS Adcenter (Bing), 7 Search (learn how to block IPs from trolls and useless traffic), AdBrite, possibly Miva, maybe Facebook depending on the niche.

    If you're willing to buy high PR links, then get your marketing and sales funnel in place and use that money for PPC. A squeeze page or landing page (on your site), and start small.

    Test your PPC campaigns and always split test your ads. No need to rush. Small daily budget of $5 or $10 at the most until you know what you're doing and can get some test results.

    Learn how to write good presell copy. Send people to the presell page which can be on your landing page - not squeeze page. Then have one or two text links at the bottom or mid to bottom of the presell and send them to the sales copy.

    Learn how to find good affiliate products with sales pages that are well written. Ask Alexa how to do that. I know... but she has links, I think, to these topics.

    Make an email list... as Alexa has told you, I think.
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  • Profile picture of the author paul nicholls
    Don`t over complicate this issue

    Get a squeeze page created giving away a solid report or video series around a niche which has lots of buyers and lots of products within that niche

    Something like "10 mouth watering recipes that turn your body into a fat burning machine"

    Have a good solid OTO set up too after their opt in

    Get a 7 day follow up sequence set up with some soft sells and hard sells promoting either your own product or affiliate products

    Then drive as much targeted traffic to your squeeze page as you possibly can and watch conversions

    Then grow your funnel, create your own products and optimize conversions

    That`s it

    Doesn`t have to be anymore complex than this

    Paul
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    • Profile picture of the author MKCookins
      Originally Posted by paul nicholls View Post

      Don`t over complicate this issue

      Get a squeeze page created giving away a solid report or video series around a niche which has lots of buyers and lots of products within that niche

      Something like "10 mouth watering recipes that turn your body into a fat burning machine"

      Have a good solid OTO set up too after their opt in

      Get a 7 day follow up sequence set up with some soft sells and hard sells promoting either your own product or affiliate products

      Then drive as much targeted traffic to your squeeze page as you possibly can and watch conversions

      Then grow your funnel, create your own products and optimize conversions

      That`s it

      Doesn`t have to be anymore complex than this

      Paul
      This right here!

      I just want to clarify that when you are setting up your email follow up messages - always over deliver valuable information and sprinkle your sales in between them.

      By doing this you will keep your list engaged and happy - and they will learn to trust you more.
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  • Profile picture of the author Anton543
    Alexa's answers are always very helpful. However, I would say you also should try to build a site with very good content that is deemed worthy by Google . More and more sites that are designed to sell affiliate programs and to get people to sign on to a list, are being demoted. So, you will probably need to use other traffic methods, including paid, to get people to the page where you are hoping to get people to subscribe. Good content sites is a better long term strategy to rank well, get shared by people, and therefore increasing the likelihood of free ways to get people to sign up.

    But if you want to make a lot of money here and now, then this strategy may not work because it can time to rank.
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  • Profile picture of the author dreamtoreality
    Thanks for the help. I'm weighing up my options at the moment, so am also reading everything I can about CPA; however, there's something I'm confused about.

    - Are there different strategies when it comes to CPA, depending on whether you're relying on organic traffic, paid traffic or if your goal is to build a list?

    - I've seen people say that you should build a 10 page or so website as well as a landing page, and then direct traffic to the landing page. But what's the point of having 10 articles + a landing page if I want traffic to go to the offer I'm promoting i.e. the landing page. Is it for list building purposes?

    - Say I'm trying to promote Netflix and use the term" Watch Dexter Online." I take it that I can create a 1 page website consisting of just a landing page for the offer I'm promoting, as it's very relevant to what people are looking for.

    However, say I'm trying to promote a free trial for a diet pill. What should my KW be? Should it be something along the lines of

    "How to lose weight"
    "Top 10 diet pills"
    "Product free trial"
    "Product Review"

    Maybe I'm just over thinking this but I'm confused either way. I suppose what it is I'm asking is that if I'm solely relying on organic traffic (to start off with, anyway), then what's the best way to go about promoting CPA offers.
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    • Profile picture of the author RogueOne
      However, say I'm trying to promote a free trial for a diet pill. What should my KW be? Should it be something along the lines of

      "How to lose weight"
      "Product free trial"
      "Product Review"
      You might be better off structuring your offer to fit the most traffic. Which term is getting the most search?

      Ultimately, testing is the only way to know for sure. You might have fewer people searching a particular phrase, but that are more likely to buy or vice versa. Test, test, and then test some more.
      Signature
      Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
      All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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      • Profile picture of the author dreamtoreality
        Originally Posted by RogueOne View Post

        You might be better off structuring your offer to fit the most traffic. Which term is getting the most search?

        Ultimately, testing is the only way to know for sure. You might have fewer people searching a particular phrase, but that are more likely to buy or vice versa. Test, test, and then test some more.
        I'm not really sure how all this works, so say I'm looking for users to type in their email address or post code, would you suggest building a

        1. 1 page website promoting 1 offer

        2. A multiple page website promoting the same offer on every page


        3. A multiple page website promoting a different offer on each page (same niche)


        4. A multiple page website promoting 1 offer on a single page, but the other pages consist of helpful content about the product/problem in question?
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  • Profile picture of the author jamesrich1
    Alexa makes DELIVERING MASSIVE VALUE a understatment. Honestly her actions and advice is your answer. Deliver MASSIVE VALUE!! You will stand out from the rest and be the one who people trust and ultimately buy from.
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  • Profile picture of the author jgant
    I do both (go for sales from my sites and attract subscribers) and the reason is if my site is established and I can attract buyer keyword searches, I might as well capitalize on it.

    I create separate sections within my site with different sidebars. My "review" direct sale sections are set up to provide all the resources they need to make a buying decision (buying guide, comparison charts and long and helpful reviews). My optin forms are slightly less prominent (but there).

    Therefore, I'll have sections that are geared toward attracting subscribers and sections that focus on product reviews, comparison charts, buyer guides ... i.e. generating the immediate sale.

    I generate a decent income by selling directly off of my sites. It's actually nearly a full time income these days so I can't ignore this model. Besides I like doing it. I really enjoy buying products, testing them and writing helpful reviews, buying guides, etc.

    I used to avoid list building, but am doing it on all of my sites these days. I'm still green, but am earning decently. It's a long term strategy that is no doubt smart for longevity.

    I find subs from my blog and YouTube videos are more responsive than buying traffic to squeeze pages. Cheaper too, but slower-going.

    The key for me with going for the immediate on-site sale via reviews is to provide all the buying information they need. Be sure to target buying keywords as well (review, buy, sale, etc.).

    Your reviews must be awesome. Answer every question a prospective buyer might have. Demonstrate you use the product and how the product works. Discuss pros and cons.

    I find focusing on promoting one brand on a site works better. In some cases I'll promote 2 or 3 brands if they offer something different. In that case I clearly set out why to buy product A and why buy product B.
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    How I hit $10,000+ per month very fast w/ 1 niche blog - Click Here to learn more (no opt-in).
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